Apple Rebrands Search Ads to ‘Apple Ads’ Amid Expansion Plans 16 Apr 2025, 12:00 pm

Apple has officially rebranded its advertising platform, shifting from “Apple Search Ads” to a broader name: Apple Ads. The change reflects the company’s expanding ambitions in digital advertising, which now stretch far beyond simple App Store search placements. From App Store to a Wider Ecosystem Originally launched in 2016, Apple Search Ads allowed developers to […]

Apple’s First Bristol Store to Permanently Close This August 16 Apr 2025, 11:44 am

Apple has confirmed the upcoming closure of its first retail store in Bristol, UK. Opened in 2008 and formerly known as Apple Cabot Circus, the store was later renamed Apple Bristol in 2021. It will officially shut its doors on August 9, 2025, due to redevelopment plans at the Cabot Circus Shopping Centre. Redevelopment Spurs […]

Close Your Rings on April 24 to Unlock Apple Watch Rewards 16 Apr 2025, 10:44 am

Apple is inviting Apple Watch users to participate in Global Close Your Rings Day on April 24. Anyone using a watch running watchOS 5 or later can take part in the one-day event. To earn rewards, users must complete their Move, Exercise, and Stand goals. Successful participants will unlock animated stickers in the Messages app […]

iPhone 16e Pushes Apple to the Top of Global Smartphone Market 15 Apr 2025, 1:34 pm

Apple has claimed the top spot in global smartphone shipments for the first quarter of 2025. This marks a significant shift, driven largely by the strong performance of its iPhone 16e and increased focus on emerging markets. According to Counterpoint Research, Apple captured 19% of the global market share, edging out Samsung, which held 18%. […]

India Now Makes 1 in 5 iPhones as Apple Shifts from China 15 Apr 2025, 12:53 pm

Apple has reached a new milestone in its global production strategy. India now manufactures one out of every five iPhones sold worldwide. This shift reflects Apple’s efforts to diversify its manufacturing base and reduce reliance on China. The transition began as Apple faced rising tariffs and geopolitical tensions. By expanding operations in India, Apple hopes […]

Netflix’s iHostage Recreates Amsterdam Apple Store Standoff 15 Apr 2025, 12:01 pm

Netflix is set to release iHostage, a tense crime drama based on the 2022 Apple Store hostage situation in Amsterdam. The series brings viewers into a five-hour standoff that shocked the city and made headlines across the globe. The crisis began when an armed man stormed the store, took a customer hostage, and demanded $230 […]

Apple Watch Gets VisionOS-Inspired Refresh in watchOS 12 14 Apr 2025, 11:48 am

Apple will launch a major visual update for Apple Watch with watchOS 12. The new design borrows elements from VisionOS, including sleeker menus, redesigned icons, and soft, semi-transparent backgrounds. The update aims to modernize the interface while making it consistent across Apple devices. Apple plans to roll out these design changes to both the new […]

Tim Cook Pushes Forward Apple Glass Amid Wearable Tech Race 14 Apr 2025, 10:21 am

Apple CEO Tim Cook is reportedly placing immense focus on making Apple Glass a reality. Sources close to the company say it’s the one product Cook is personally invested in above all else. His ambition isn’t new—he’s pushed for this augmented reality (AR) device for over a decade. The effort comes as part of Apple’s […]

Apple TV+ Ends Mythic Quest with Updated Finale 14 Apr 2025, 10:09 am

Apple TV+ has officially closed the curtain on its acclaimed comedy series Mythic Quest with a special revised finale. The fourth season, originally concluded in late March 2025, now features an updated ending to offer fans a more satisfying goodbye. Executive producers, including series star Rob McElhenney, revealed that they revisited the finale after learning […]

ColorWare Gives Apple Pencil Pro a Crayon-Inspired Makeover 13 Apr 2025, 9:34 am

The Apple Pencil Pro just got a playful makeover. ColorWare, a company known for custom Apple accessories, has launched a new limited-edition “Apple Crayon Pro.” This quirky version of the Pencil Pro mimics the look of real crayons, offering a splash of fun for digital artists and note-takers alike. Available in seven bold colors—mint, pink, […]