Cooked Hansel and Gretel.nu

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Now, we´re gonna tell how you get lured into buying a lot of technical equipment,

in which you think it´s possible to change the batteries,

but really just is to throw away, when the batteries are out.

Ever since the early 80´s we´ve been lured into byeing electronic devices containing rechargeable batteries.

And the problem is widespread. This may include MP3 players, hairtrimmers, digital displays, drills and razors.

When we go to the store to buy a new razor, we expect it´s maintanance for a certain number of years. The razors´re often made of plastic and we are quite well aware that a razor contains many small parts that are sensitive to any breaks.

And that’s okay.

But do we really expect, that it´s the most enduring part, the battery, that runs out first ?

The fact that, after 1-2 years, you can´t recharge the battery anymore ?

And do we really expect that the equipment has no battery door, or screws, so that we can access and change the battery ?

So when battery power´s run out, you just have to throw the razor away.

we don´t ?

However, the producers of these razors anyway expect that. Because they´re sitting with their excellent academic qualifications and work out how to grab as much as possible of your money.

And that money will be well spent.

.. .. .. ..

.. - Successful men ? -

Because the producers’ housewives ought to have some extra nice red wines to enjoy, when they´re home allone. And maybe include new slippers too? Why not include approximately twelve pairs of slippers in different shades of color,

- one pair for each gown?

Actually, the wives dont have to work, because their men are sitting sixteen hours a day and plan how to grab as much as possible of your money. And in this, they become billionaires.

Equipment with rechargeable batteries, that fraud, we´ve really baught.

It sells like ice-cream in sunshine. Approximately 50% of all electronic devices on the market, are also constructed entirely without battery doors. And just for razors, the figure is 75 %.

And then people drive to the dumps after two years, for throwing the equipment away.

But this might fill a social function ? It perhaps gathers the families ? Perhaps, in addition to funerals, it´s a very important source of socializing ?

But the globe.  And the environment ?

- That maybe will engage ” earth-nerds ” in some workshop !

Low-paid people have to work full time in a week to afford to buy a nice razor with rechargeable batteries.

Then, after two years, the batteries are weak, and it´s just to through the razor away.

And all this, only to producers idle and depressed wives to be able to afford a bit extra good red wines and new felt-lined inside-slippers.

Then, the housewives will tell us that their husbands have ” succeeded “.

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- Isn´t this strange?

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Sources:

Swedish news

http://svt.se/2.22584/1.1747635/indien_oversvammas_av_datorskrot?lid=senasteNytt_363849&lpos=rubrik_1747635

Swedish news

http://sverigesradio.se/sida/artikel.aspx?programid=83&artikel=794639

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In this post you will get some tips on how you should think when a telemarketer calls you,

and how you can master the tricks.

We will analyze the concepts of a Hurry trick, Active answers, capturers, AIDAS and Tension-relieve.

Actually, I have no problems with product presentation, sales or marketing, even over the phone. Telephone sales can be one of the many great channels that a company has to introduce a product to their customers. In addition, we as customers can succeed to get products that are real gems, byeing over the phone.

But it´s the way sales sometimes are done, which I very much wonder about. The dealers often turn to us emotionally and use a lot of dirty tricks, both conscious and unconscious, to fatten their own and CEO ns often already fat asses.

You can find clear parallels to the abusive acts of a psychopath. The only difference is that an abusive act often lasts for several years, while a sales call will progress only a short time. But it´s actually the same tricks used.

Let´s start with the first one …

1st “Hurry trick”

“The offer is valid while supplies last.”

The Hurry trick is a very common trick in any sale. It appeals to our earliest instincts, back from the days when we hunted / collected in order to survive. When we went out,  collecting so much food and materials we could come across, to bring home and stock up, before bad times came up.

We still have the instincts, even though we don´t anylonger need them for surviving.

A phone vendor uses “hurry trick”, because the customer´s very scared to miss anything. - To miss a cheap product. – To miss a certain product. - To miss the latest product. Maybee the stock runs out ?

Actually, the salesmen kidnap the biological fears and will be playing on them.

The way you can handle this, is to respond objectively to the vendor. To question him in detail about the product and then record on paper.

Then, ask for your dealer’s phone number and beg to call him in a few days.

2nd “Active answers”  3rd “Capturers”

These tricks have several different functions. Not only is the intention that the customer will “slip” into a dialogue on some equipment. For example when a vacuum salesman comes to visit and asks:”- Sorry to interrupt, but I would just ask witch cleaning equipment you use ?”.

Then the customer gets the urge to respond:”- Yes, you’ll have to come in and look at my crap here in the closet”, or the customer would answer carefully and tell the brand of the vacuum cleaner, the floor mop used, etc.

But also, capturers could be a decoy, for example when a clerk asks:”- Want shrimp salad, too?”. “- Yes” we answers (and feel the saliva flow). But the shrimp salad costed SEK 15 extra, but about that you whern´t told from the beginning.

4th  “AIDAS” 4..

The vendor is working under a strategy called Aidas. This means Attention, Interest, Desire, Action and Satisfaction. The entire conversation from beginning to end is based upon those five words.

First, your phone rings and the seller introduces himself and the company (= Attention). The customer is offered a product which he feels he´ll bee needing (= Interest, Desire). Then, the customer make an active choice, ie direct answer YES or NO (= Action). And if the customer answers yes, then he becomes showered with praise because he´s chosen the company’s product and the company often offer warranty and telephone support for a certain period (= Satisfaction).

5th  “Tension – relieve” 5

The last trick is called Tension-relieve, and that means that the seller gives a tension, an anxiety to the customer that can only be relieved if the customer buys the product. An example of this is when an ad says:

“Want to get rid of holiday flesh and become the puma of the beach ?” – Buy it, and the Or … “Join thousands of already done: – Buy Super lottery ticket…”, etc.

Another example of Tension-relieve is when they hand out free samples in a grocery store. This fills the customer with a debt of gratitude for the handing out. And the only way to get rid of it, is to buy the product.

Tension-relieve strikes three fears:

The fear of being outside a social group, fear of being regarded as stingy and fear to be a debt of gratitude.

It may also be that the seller himself is not aware of all these tricks, but this is expected and well planned by his superiors. Indeed it may sometimes pay to hire very stupid salesmen who also looks a little bit blue-eyed and innocent.

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The purpose of this post is that you must see through the tangle of tricks that dealers use, to objectively decide whether to buy a product or not.

You may not under any circumstances dance to the vendors pipe, because then you´re lost. You must go your own ways and really take part of as much factual information as possible about the product.

Do not forget that the seller is turning directly to your emotions. But YOU should turn to the dealer’s brain!

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You want to have a little fun with a phone salesman ?

Then you can seem to be interrested but say NO all the time, but not sharply, and never say YES and never put on.

That´s funny, the vendors think ;  )

Sources:

Bonnier reference book, publisher Albert Bonnier AB, 2007

Great rhetoric book, publisher Wahlström & Widstrand, 2004

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