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May 06, 2016
11:24
Unilever CMO Keith Weed: 'We are shooting VR content for a lot of our brands'
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Unilever is creating a library of virtual reality content for its brands in preparation for the technology going mainstream, according to its top marketer.
11:24
Unilever CMO Keith Weed: 'We are shooting VR content for a lot of our brands'
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Unilever is creating a library of virtual reality content for its brands in preparation for the technology going mainstream, according to its top marketer.
10:35
Pepsi turns emojis into a global language with PepsiMoji rollout
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Pepsi has launched a major international campaign to support its #PepsiMoji packaging initiative, which will is rolling out worldwide after a limited launch last year.
10:35
Pepsi turns emojis into a global language with PepsiMoji rollout
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Pepsi has launched a major international campaign to support its #PepsiMoji packaging initiative, which will is rolling out worldwide after a limited launch last year.
10:17
Costa teams up with Refinery29 for social media influencer summer campaign
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Costa has signed up four social media influencers via lifestyle media company Refinery29 for a campaign that seeks to target Generation Z, defined as being born between the 1990s and 2010s.
10:17
Costa teams up with Refinery29 for social media influencer summer campaign
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Costa has signed up four social media influencers via lifestyle media company Refinery29 for a campaign that seeks to target Generation Z, defined as being born between the 1990s and 2010s.
9:51
McDonald's uses Oculus and Samsung VR to offer a first-person experience of farming
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McDonald's UK has unveiled a nationwide campaign to champion British and Irish farming.
9:51
McDonald's uses Oculus and Samsung VR to offer a first-person experience of farming
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McDonald's UK has unveiled a nationwide campaign to champion British and Irish farming.
8:30
Sir Philip Green slams 'trial by media', Alibaba profits triple...and more
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Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.
May 05, 2016
16:06
Elgin Marbles campaigners launch provocative outdoor ad in London
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Lobbying efforts to persuade the British Museum to "return" the Elgin Marbles to Greece have taken a surprising turn.
15:31
Euro 2016 campaign round-up: brands shoot for footballing glory
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This summer's European Championship is expected to be the biggest ever when it comes to global sponsorship activity. We take a look at the activity that is being rolled out ahead of the opening game on 10 June.
15:31
Euro 2016 campaign round-up: brands shoot for footballing glory
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This summer's European Championship is expected to be the biggest ever when it comes to global sponsorship activity. We take a look at the activity that is being rolled out ahead of the opening game on 10 June.
12:08
In or out, the Brexit campaigns need to ditch the negativity to connect with voters
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Political advertising is still following the lead of the Conservatives' legendary 1979 camaign slogan - and learning some of the wrong lessons, argues Adam Reynolds, senior copywriter at Intermarketing
12:08
In or out, the Brexit campaigns need to ditch the negativity to connect with voters
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Political advertising is still following the lead of the Conservatives' legendary 1979 camaign slogan - and learning some of the wrong lessons, argues Adam Reynolds, senior copywriter at Intermarketing
11:11
Times are still tough, but Sainsbury's and Morrisons both have reasons to be cheerful
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Sainsbury's and Morrisons released financial results this week, and each has reason for cautious optimism. They have found two different ways to keep winning in difficult times, says brand consultant and retail watcher Kate Jones.
10:53
John Lewis reveals judges for JLAB accelerator programme
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John Lewis has revealed the first of its judges for its third accelerator programme, which aims to find innovations ranging from the health and wellbeing sector to kids' tech products.
9:55
Tottenham Cat Road? Kickstarter campaign wants to replace tube ads with cat pics
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A Kickstarter campaign is attempting to raise £23,000 in a bid to take over the full set of ad spaces in a London Underground station - and fill them with pictures of cats.
8:30
New Day paper closing after nine weeks, BT pledges £6bn investment...and more
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Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.
May 04, 2016
16:23
Diet Coke cans to feature Edina and Patsy for 'Absolutely Fabulous: The Movie' deal
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Diet Coke is to release limited edition cans and bottles bearing cartoon versions of 'Absolutely Fabulous' characters Edina and Patsy.
15:46
Paddy Power plans bus tour to 'celebrate' losing money on Leicester City
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Bookmaker Paddy Power is getting in on Leicester City's Premier League-winning glory by taking some of the punters who won money on the 5,000-to-1 event on an open-top bus tour.
15:44
Brand loyalty is dead: it's time to get personal or fail
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If you think your customers are brand-breathing, evangelised fanatics, you're wrong: brand loyalty is dead, and your marketing is to blame, says Ivan Mazour, chief executive and co-founder of Ometria.
15:32
Five lessons I learned from mentors and how they helped me start an agency
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Five lessons I learned from mentors and how they helped me start an agency
14:53
Barclays launches first no-deposit mortgage since credit crisis
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Barclays has become the first high street bank since the the financial crash of 2007-2009 to offer a 100% loan-to-value mortgage product.
11:58
Air France interrupts films to deliver 'non-stop' film message
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Air France has made an ad for a special service it is offering that will let passengers finish watching their onboard movie after their flight.
11:09
Asos jumps on new Instagram video carousel ads
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Instagram has expanded its video ad offering with a carousel option, which has been adopted in the UK by Asos and in the US by Airbnb and Taco Bell.
10:58
Big four supermarkets struggle as consumers reject multibuy promotions
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The big four supermarkets had a difficult spring, with new data showing a sales decline for Asda, Tesco, Morrisons and Sainsbury's between February and April - the first time this has happened in the last year.
9:12
Twitter makes it easier to find friends and relevant accounts
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Twitter is rolling out an update to its mobile app that helps people find their friends on the network through their address book and also makes tailored suggestions of accounts to follow.
May 03, 2016
17:22
Beyoncé vs Radiohead: the art of the explosive album drop
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The last two weeks have seen two very different artists, Beyoncé and Radiohead, take fans completely by surprise by dropping new music.
17:11
Carling returns to Premier League after 15-year absence
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Carling has signed a three-year deal to become the official beer partner of the Premier League - reigniting its relationship with the competition 15 years after it was succeeded as title sponsor by Barclays.
16:56
The five consumer trends driving the £1.5bn UK lingerie market
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As adspend rises and competition increases, Carla Burgess, digital director of Cream UK, says to be sucessful brands must understand some key consumer trends.
15:12
How the EU clampdown will reshape e-cigarette marketing
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From 20 May, the Tobacco Products Directive will bring into force stricter rules on the manufacture and marketing of vaping products. What does this mean for brands, asks Simon Gwynn.
13:01
My secret weapon: Keeping it simple
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Marketing in the 21st century is far from simple. The growth of online purchasing has made it harder to build relationships with consumers, while digital technology has vastly expanded the range of mechanisms by which we can communicate with our customers, writes Dan Edelman, vice-president, marketing, American Express.
13:01
Are brands unwanted obstacles between fans and their passions?
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Marketers like to be able to say their brands 'own' something - such as a particular event, sport, category or sector - but that kind of dominance risks alienating the very sought-after consumers who are more passionate about the 'owned' property than the brands in question.
13:01
Social media users give their verdict on Apple's iPhone SE
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Apple famously doesn't do social media, but that doesn't stop its army of fans - and haters - airing their views on the world's most valuable tech company across an array of forums, platforms and news sites.
13:01
Social media users give their verdict on Apple's iPhone SE
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Apple famously doesn't do social media, but that doesn't stop its army of fans - and haters - airing their views on the world's most valuable tech company across an array of forums, platforms and news sites.
13:01
Nationwide puts old shoot to work for emotional 'best rates' ad
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What's the point of working hard to make a hardworking ad if the reality of the product lets it down, asks Jessica Lovell, head of planning, Adam & Eve/DDB.
13:01
Nationwide puts old shoot to work for emotional 'best rates' ad
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What's the point of working hard to make a hardworking ad if the reality of the product lets it down, asks Jessica Lovell, head of planning, Adam & Eve/DDB.
10:53
Take a glimpse at the future of sex
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We're living in a more globalised world of constant connectivity. As such, our personal, as well as public, lives are increasingly being mediated by technology.
April 29, 2016
15:25
CMO Bruce McColl retires as Mars shakes up marketing structure
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Andrew Clarke, chief customer officer since 2015, will take newly created role of chief marketing and customer officer
15:01
Kronenbourg brings back Eric Cantona for beer-delivering Alsatians spot
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Kronenbourg 1664 has brought back French footballing legend Eric Cantona for an ad starring a team of intrepid Kronenbourg-delivering Alsatians.
15:01
Kronenbourg brings back Eric Cantona for beer-delivering Alsatians spot
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Kronenbourg 1664 has brought back French footballing legend Eric Cantona for an ad starring a team of intrepid Kronenbourg-delivering Alsatians.
13:24
WildAid and Grey to livestream world record ivory bonfire on Periscope and WeChat
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WildAid, the wildlife conservation charity, and Grey London will tomorrow (April 30) livestream the biggest cremation of ivory in history, in an effort to put the material beyond economic use and help move a step closer to ending the trade for good.
11:36
Queen fans belt out Bohemian Rhapsody for Heineken's #LiveYourMusic launch
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Heineken has launched a #LiveYourMusic campaign with a TV ad featuring people unashamedly singing Queen's Bohemian Rhapsody badly.
11:05
Coke faces UK sales slump, but claims Euro 2016 marketing will spark revival
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Coca-Cola Enterprises (CCE) - the company that distributes Coke in the UK and six other European countries - saw its sales fall 7% to $1.5bn (£1.03bn) in the first quarter of 2016.
9:09
Harvey Nichols' Vogue ad features 100-year-old fashion model
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Harvey Nichols' new campaign features the first 100-year-old model to appear in Vogue.
8:30
Lego admits Ai Weiwei snub 'mistake', Amazon reports record profits...and more
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Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.
8:30
Supermarket price war hits Sainsbury's profits, J&J talcum powder payout...and more
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Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.
April 28, 2016
17:27
ISBA's media transparency contracts under fire from agencies
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ISBA's attempts to introduce greater transparency around media agency contracts with advertisers are unworkable and irresponsible, it has been claimed.
16:27
Unilever's Knorr viral makes a delectable start with 3m views
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Social video expert Unruly reviews the latest viral by Knorr.
15:26
Rio 2016 Olympic Games campaign round-up: the latest activity as brands vie for gold
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As Rio 2016 fast approaches, we take a look at the best (and worst) Olympic campaigns from the official sponsors and brands eager to capitalise on the world's biggest sporting event.
12:15
Facebook and Twitter gear up for live video battle as mobile adspend war intensifies
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Twitter's stock is plunging while Facebook's soars, but Twitter is hoping to reverse this trend as the two social media giants prepare to lock horns over live video.
12:11
Mars Temptations' 'talking cat collar' lets cats put their feelings into words
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Ever wondered what your cat is trying to tell you? Cat treat brand Temptations, working with Adam & Eve/DDB, has made the dream of feline speech a reality with talking collar 'Catterbox'.
11:58
When it comes to supermarket promotions, marketers must be the voice of the consumer
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Supermarkets are seen as one of the most authentic sectors - but must be relentlessly customer-focused to maintain this, says Chris Daly, chief executive of the Chartered Institute of Marketing
11:02
Panasonic hails 'amazing' Team GB fans in social media Olympics campaign
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Panasonic is celebrating Great Britain's army of Olympic 'Superfans' in its Rio 2016 campaign - the first major social push for the brand - which launched today.
9:04
ASA probes gender stereotyping in ads
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Rules on gender stereotyping in advertising could change following an investigation by the Advertising Standards Authority, which has launched today.
8:40
Facebook mobile ad sales surge, WPP upbeat despite potential Brexit...and more
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Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.
April 27, 2016
17:23
Topshop tries to take the nerd out of wearable tech with start-up competition
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Topshop has followed the example set by John Lewis, William Hill and numerous other big brands in launching its own start-up programme, Top Pitch.
17:13
Brexit blamed for fall in TV adspend
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TV insiders are blaming clients' anxiety over the Brexit vote for a bigger-than-expected fall of up to 7 per cent in the TV ad market in April and have revised down forecasts for the year.
12:40
How brands can live happily ever after
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Industry figures from different ends of the marketing spectrum came together to discuss how advertisers can woo an audience and play the shining knight in their very own enchanting tale.
11:03
Estrella Damm launches short film starring 50 Shades' Dakota Johnson
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Estrella Damm has enlisted 50 Shades of Grey's Dakota Johnson to star in a 12-minute film as part of a campaign the Spanish firm claims is a first for a beer brand.
10:28
VR is dead, long live VR
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VR has huge potential but it's time to admit that we don't actually know what to do with it, writes Dino Burbidge, director of technology and innovation, WCRS.
April 21, 2016
8:29
Ikea repeats safety warning after another death, Sky profits surge...and more
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Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.
April 20, 2016
11:06
Peroni deal will see Asahi Group change the shape of European beer market
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Japanese brewing giant Asahi Group is set to become the first Asian brewer to gain a significant foothold in Europe, after it reached a deal to acquire the Peroni, Grolsch and Meantime brands from AB InBev.
10:45
Let go of the 30-second ad on mobile, says Snapchat's content chief
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Snapchat made its first public pitch to British advertisers at Advertising Week Europe yesterday (19 April), with its vice president for content, Nick Bell, making the case for snippier ads on mobile.
10:36
YouTube claims it delivers 'better returns than TV' in fresh attack on broadcasters
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YouTube has claimed new research shows 77 per cent of campaigns on its video site have "a higher return on investment than TV", but broadcasters insisted it was "no surprise" because brands spend "relatively low" sums with YouTube.
10:04
Chanel, Starbucks and Cartier most popular brands among China's middle class
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Chanel, Starbucks and Cartier are the most popular lifestyle and fashion categories brands among China's growing middle class, according to a report by Luxe.co, a Chinese fashion business platform.
9:54
Women 'critical' to the success of the Under Armour brand, says former European marketing boss
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The growth of the women's category in sportswear will outpace men's in two to four years, according to Under Armour's former EMEA head of marketing, Chris Carroll, who identified women and international expansion as two key pillars of the business to drive future growth.
9:18
From chat bots to VR: pitching 'the next big thing' to the board
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Future trends can be tough to communicate in the terms usually employed in the boardroom, but there are ways to overcome this hurdle, writes Chris Pearce, CEO of TMW Unlimited.
7:58
Yahoo reports $99m loss as suitors queue...and more
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Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.
April 19, 2016
18:10
Evian returns to TV with new baby ad
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Evian is back with another "live young" TV ad. This time its CGI babies have taken over a beach.
17:53
Airbnb targets families for the first time with 'Live There' campaign
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Airbnb has gone after traditional travel company territory for the first time with 'Live There', a global campaign targeted at families as well as its usual millennial demographic.
15:02
Boots No7 pits 52-year-old ballerina against her 19-year-old hologrammatic self
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Boots has launched a campaign for its No7 anti-aging cream starring Olivier Award-winning ballerina Alessandra Ferri.
11:58
Coke Zero gets new name and new taste in £10m 'classic Coke' relaunch
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Coca-Cola Great Britain (CCGB) is overhauling its product lineup by rebranding and reformulating Coke Zero to become Coca-Cola Zero Sugar.
11:50
Transport for London steps up data partner engagement drive
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Transport for London is expanding its ad sales operation beyond outdoor advertising and has started a search for partners to leverage the huge volume of travel data it has on Londoners.
11:39
Retail brands are failing consumers if online and offline are out of sync
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When retailers treat their online and physical channels as separate entities, they fail consumers, says Terry Hunter, UK MD at Astound Commerce.

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Marketing Magazine Home RSS Feed (75 unread)

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