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Marketing Land - Internet Marketing News, Strategies & Tips (75 unread)

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March 13, 2020
18:13
Social shorts: TikTok’s new ‘Transparency Center,’ VSCO rolls out new video tool, YouTube allows certain coronavirus ads
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Marketing Land for the full article.
16:11
Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Sephora is one of the initial test partners for the new program.

Please visit Marketing Land for the full article.
16:11
Compassionate to cringeworthy, brands navigate the COVID-19 messaging minefield
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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All marketing now is being done against the backdrop of the pandemic.

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16:07
Martech brands offer breaks, new tech for businesses to manage coronavirus impact
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The content management platform Box is offering a free version of its Business plan and Alibaba has rolled out an e-commerce solution for retailers.

Please visit Marketing Land for the full article.
13:00
MarTech Minute: Hootsuite data comes to Oracle Eloqua, Valassis’ new CTV solution
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A quick round up of the latest marketing technology news and announcements.

Please visit Marketing Land for the full article.
March 12, 2020
16:06
Speaking our language: How to pitch marketing operations on new martech
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Instead of using business lingo like “revenue-driver” and “value-added,” sales reps should focus on actionable details like integration and configuration capabilities.

Please visit Marketing Land for the full article.
15:36
Snapchat debuts Lens Web Builder to create AR campaigns in minutes
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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It’s Snap’s latest move to make the format more accessible by reducing the friction of buying and producing AR campaigns.

Please visit Marketing Land for the full article.
15:26
Coronavirus and e-commerce: It’s complicated
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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While online shopping may benefit in the short term, supply chain issues and uncertain consumer demand could dampen the e-commerce outlook.

Please visit Marketing Land for the full article.
13:45
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint.

Please visit Marketing Land for the full article.
13:00
MarTech Minute: Folloze’s new ABM solution, Lifesize takes over CCaaS platform
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A quick round up of the latest marketing technology news and announcements.

Please visit Marketing Land for the full article.
March 11, 2020
16:13
Vox Media’s new ad network connects advertisers to local media audiences
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Concert Local is extension of Concert, Vox Media’s publisher-led programmatic ad platform.

Please visit Marketing Land for the full article.
15:37
Don’t misinterpret the data: Evidence-based advertising needs experience-based context
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Data will always be the foundation of our evidence, but we need to consider our experience to structure and interpret this raw information.

Please visit Marketing Land for the full article.
13:00
MarTech Minute: Jivox partners with Criteo, Outbrain’s new reporting options
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A quick round up of the latest marketing technology news and announcements.

Please visit Marketing Land for the full article.
8:30
Most site content (69%) not seen by customers and prospects, study finds
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Other benchmarks include mobile visits, conversions by device, paid vs. organic traffic and visits before conversion.

Please visit Marketing Land for the full article.
March 10, 2020
16:03
Why hyper-personalization demands a fair value exchange
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Brands need to respond not only through the creation of tailored deliverables, but through accountability for how they choose to earn and cultivate consumer trust.

Please visit Marketing Land for the full article.
15:20
Building top-funnel content to influence bottom-funnel pages (with real example)
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Each page on your site should have a purpose, and if you are strategic, your pages can support one another and your overarching business goals.

Please visit Marketing Land for the full article.
13:00
MarTech Minute: Pipedrive buys Mailigen, Coveo launches CX tool
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A quick round up of the latest marketing technology news and announcements.

Please visit Marketing Land for the full article.
12:05
Improve your SEO with new technical training at SMX Advanced
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Check out the all-new programming coming to Seattle June 8-10.

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March 09, 2020
17:08
How will ads in iOS push notifications change mobile marketing?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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It represents a big opportunity for some publishers but proceed with caution.

Please visit Marketing Land for the full article.
17:00
Live Virtual Panel: Get answers to your burning B2B marketing questions
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Join our expert panel for the answers to your demand gen, revOps, and marketing automation strategy questions.

Please visit Marketing Land for the full article.
March 06, 2020
17:14
Coronavirus creating disruption, uncertainty for digital marketing ecosystem
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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12 digital marketing veterans weigh in on the potential impact of the virus.

Please visit Marketing Land for the full article.
17:14
Coronavirus creating disruption, uncertainty for digital marketing ecosystem
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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12 digital marketing veterans weigh in on the potential impact of the virus.

Please visit Marketing Land for the full article.
14:23
The data behind incrementality on Amazon
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The key to driving incremental sales combines segmented bidding strategies, contextualizing ACoS metrics and proper campaign structure.

Please visit Marketing Land for the full article.
14:23
The data behind incrementality on Amazon
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The key to driving incremental sales combines segmented bidding strategies, contextualizing ACoS metrics and proper campaign structure.

Please visit Marketing Land for the full article.
13:00
MarTech Minute: Zendesk adds sales suite, Leanplum hires CEO
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A quick round up of the latest marketing technology news and announcements.

Please visit Marketing Land for the full article.
13:00
MarTech Minute: Zendesk adds sales suite, Leanplum hires CEO
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A quick round up of the latest marketing technology news and announcements.

Please visit Marketing Land for the full article.
10:55
Soapbox: Let’s prove to Star Trek Picard that ads don’t have to annoy
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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We should aim to find ways to garner high conversion rates without always relying upon gimmickry.

Please visit Marketing Land for the full article.
10:55
Soapbox: Let’s prove to Star Trek Picard that ads don’t have to annoy
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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We should aim to find ways to garner high conversion rates without always relying upon gimmickry.

Please visit Marketing Land for the full article.
9:00
Align your marketing plan with your analytics measurement plan
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Audit your analytics on a regular basis to ensure the data you are collecting is as accurate as possible and that all data that should be collected is reported.

Please visit Marketing Land for the full article.
9:00
Align your marketing plan with your analytics measurement plan
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Audit your analytics on a regular basis to ensure the data you are collecting is as accurate as possible and that all data that should be collected is reported.

Please visit Marketing Land for the full article.
March 05, 2020
16:03
Is there a right way to buy marketing technology? (Short answer: Yes!)
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will host a workshop on purchasing strategies April 15.

Please visit Marketing Land for the full article.
16:03
Is there a right way to buy marketing technology? (Short answer: Yes!)
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will host a workshop on purchasing strategies April 15.

Please visit Marketing Land for the full article.
15:46
Majority of consumers want standards and tougher action against review fraud
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Survey finds U.S. consumers want severe financial penalties for retailers that don’t protect review integrity.

Please visit Marketing Land for the full article.
15:46
Majority of consumers want standards and tougher action against review fraud
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Survey finds U.S. consumers want severe financial penalties for retailers that don’t protect review integrity.

Please visit Marketing Land for the full article.
15:27
Rethinking emotion in marketing to deepen engagement
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Changing your approach to emotional marketing can help you create a stronger connection with your audience.

Please visit Marketing Land for the full article.
15:27
Rethinking emotion in marketing to deepen engagement
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Changing your approach to emotional marketing can help you create a stronger connection with your audience.

Please visit Marketing Land for the full article.
13:00
MarTech Minute: Hootsuite’s new listening tool, Heymarket adds Apple Business Chat, more
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A quick round up of the latest marketing technology news and announcements.

Please visit Marketing Land for the full article.
13:00
MarTech Minute: Hootsuite’s new listening tool, Heymarket adds Apple Business Chat, more
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A quick round up of the latest marketing technology news and announcements.

Please visit Marketing Land for the full article.
11:00
Connect with Amazon, IBM, and Macys at MarTech
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The connections you make and the tactics you learn at MarTech can help evolve your organization and shape your career.

Please visit Marketing Land for the full article.
11:00
Connect with Amazon, IBM, and Macys at MarTech
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The connections you make and the tactics you learn at MarTech can help evolve your organization and shape your career.

Please visit Marketing Land for the full article.
10:34
How agencies are helping CMOs break down barriers to digital transformation
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives.

Please visit Marketing Land for the full article.
10:34
How agencies are helping CMOs break down barriers to digital transformation
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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As CMOs take over the customer journey, agencies are expanding their services and capabilities to help clients build and implement effective digital transformation initiatives.

Please visit Marketing Land for the full article.
March 04, 2020
16:00
TikTok vs. Snapchat: A guide for marketers
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A look at the key differences between Snapchat and TikTok.

Please visit Marketing Land for the full article.
15:10
Fixing the B2B sales-marketing divide to hit pipeline and revenue targets
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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It’s time to integrate (not align) sales-marketing efforts to educate, inspire and generate relationships and revenue in a unified effort.

Please visit Marketing Land for the full article.
15:10
Enter the 2020 Search Engine Land Awards — it’s your turn to win!
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Categories range from small business SEM to enterprise-level SEO to Search Marketer of the Year and so much more!

Please visit Marketing Land for the full article.
13:00
MarTech Minute: LiveRamp launches Safe Haven, mParticle gets $45M boost
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A quick round up of the latest marketing technology news and announcements.

Please visit Marketing Land for the full article.
11:04
Email martech consolidation shows just how important deliverability is
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Email marketers need better insights — and vendors are acquiring products and talent to meet their growing demands.

Please visit Marketing Land for the full article.
March 03, 2020
15:26
Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Roughly 90% of adult internet users rely on reviews, but with growing awareness of fraud and manipulation.

Please visit Marketing Land for the full article.
13:00
Martech Minute: Thunderhead’s ThunderBay, Piano’s new DMP, Zoom helps China
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A quick round up of the latest marketing technology news and announcements.

Please visit Marketing Land for the full article.
13:00
Martech Minute: Thunderhead’s ThunderBay, Piano’s new DMP, Zoom helps China
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A quick round up of the latest marketing technology news and announcements.

Please visit Marketing Land for the full article.
11:00
10 reasons to attend SMX Advanced
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Learn experts-only tactics, tips, and techniques that can be immediately implemented to drive traffic, convert visitors, and grow your business!

Please visit Marketing Land for the full article.
11:00
10 reasons to attend SMX Advanced
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Learn experts-only tactics, tips, and techniques that can be immediately implemented to drive traffic, convert visitors, and grow your business!

Please visit Marketing Land for the full article.
March 02, 2020
16:12
Soapbox: What if I told you PDF’s biggest moment is yet to come?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Opening PDFs in-browser has become the new norm, offering new ways to target and measure using this format.

Please visit Marketing Land for the full article.
January 17, 2020
18:29
Pinterest taps market research firm IRI to measure offline sales lift
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The deal has taken two years to implement but should be significant for CPG advertisers on the platform.

Please visit Marketing Land for the full article.
18:11
Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Marketing Land for the full article.
10:21
Why focusing on martech is too myopic
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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While marketing departments have their own unique needs, building solutions in a vacuum can negatively impact the customer experience.

Please visit Marketing Land for the full article.
January 16, 2020
14:03
Here’s how we prepare for a new decade of marketing innovation
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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We should not be afraid to take a bolder approach with personalization if we’re proactive in creating high standards with our customer’s data privacy.

Please visit Marketing Land for the full article.
13:55
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack.

Please visit Marketing Land for the full article.
13:23
Will location data rise as cookies crumble?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Factual’s new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors.

Please visit Marketing Land for the full article.
9:00
The volatility of online political ads could be TV’s salvation in 2020
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Digital marketing will face legislation challenges this year that may boost TV’s influence, at least in the short-term.

Please visit Marketing Land for the full article.
January 15, 2020
16:53
Soapbox: AI will help marketers focus on being human again
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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By replacing the technical grind, AI will free marketers to focus on the part of the job that requires the most humanity – engaging and serving customers.

Please visit Marketing Land for the full article.
15:23
Why the retailers closing stores probably won’t see a major e-commerce uptick
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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There’s an underappreciated relationship between online and offline retail.

Please visit Marketing Land for the full article.
14:18
LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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New features include the option to Invite connections to follow a managed Page, the ability to stream LinkedIn Live from Pages, and new posting options.

Please visit Marketing Land for the full article.
12:08
3 questions to ask before committing to martech certifications and enablement programs
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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With a wide variety of martech learning paths and professional certifications to choose from, these key questions will help marketers find the best fit.

Please visit Marketing Land for the full article.
11:46
The 2020 Martech Career Study: Please tell us more about your work
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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We’re conducting a survey to get more insight on the roles shaping our industry.

Please visit Marketing Land for the full article.
11:00
Boost ROI. Assemble high-performing teams. Exceed expectations.
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Join a community of nearly 2,000 senior-level marketers for tactical, practical sessions April 15-17 in San Jose.

Please visit Marketing Land for the full article.
9:00
Here’s how to modify your e-commerce campaign for B2B and B2C
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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There are many similarities and relevant tactics to connect businesses with consumers and other businesses.

Please visit Marketing Land for the full article.
January 14, 2020
16:25
Google Chrome: Third-party cookies will be gone by 2022
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Chrome will replace third-party cookies with browser-based tools and techniques aimed at balancing personalization and privacy.

Please visit Marketing Land for the full article.
14:34
Up your email marketing game in 2020
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Explore emerging elements and trends for email marketers. Join us for this live webinar on Thursday, January 23, 2020 at 1:00 pm EST.

Please visit Marketing Land for the full article.
12:56
Brightcove launches all-in-one video campaign app
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Brightcove Campaign integrates with a number of marketing automation platforms.

Please visit Marketing Land for the full article.
11:55
The evolution of the marketing technologist: How martech roles have changed during the last 5 years
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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In 2014, MarTech Conference Chair Scott Brinker defined the primary marketing technologist roles. Today we’re looking at how those roles — and the industry — have evolved.

Please visit Marketing Land for the full article.
January 13, 2020
18:08
Broaden your marketing skills to succeed as an agile marketer
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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To be a good agile marketer, get yourself comfortable with the uncomfortable.

Please visit Marketing Land for the full article.
17:23
LinkedIn user rate to grow faster than expected through 2023
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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U.S. monthly users will top 62 million in 2020, eMarketer estimates.

Please visit Marketing Land for the full article.
15:53
Soapbox: Here’s why B2B should get better at episodic storytelling
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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It’s time for brands to build on others’ success by presenting their own stories as episodes to keep audiences coming back for more.

Please visit Marketing Land for the full article.
15:38
Adobe moves its Experience Manager service to the cloud
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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By adding Adobe Experience Manager to its Cloud Services, Adobe seeks to provide a scalable and secure application for content management across organizations.

Please visit Marketing Land for the full article.

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