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Marketing Land - Internet Marketing News, Strategies & Tips (75 unread)

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November 18, 2019
18:13
NRF says 70 million consumers will shop online during Cyber Monday, predicts online holiday sales up 14%
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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More than 165 million people will shop during the five-day stretch between Thanksgiving and Cyber Monday, according to the NRF’s survey.

Please visit Marketing Land for the full article.
10:00
Airship Journeys launches to enable better cross-channel marketing
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements.

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November 15, 2019
19:08
Facebook releases several ad personalization capabilities
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Machine learning enables dynamic selection of ad formats, creative, and text with each impression.

Please visit Marketing Land for the full article.
18:53
TikTok teases social commerce capabilities with shoppable video test
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company confirmed the e-commerce feature is in beta.

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17:45
Email marketing: It’s the audience, stupid
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The people you’re trying to reach are arguably the most important element to consider as you build your email marketing strategy.

Please visit Marketing Land for the full article.
15:08
Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Just 9% of DCX executives have rolled out personalization tools in their organization.

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12:07
Be the first to see the new SMX West agenda
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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3 lanes, no limits. Check out the sessions coming to SMX West 2020!

Please visit Marketing Land for the full article.
10:29
MarTech returns to San Jose April 15-17, 2020
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Join nearly 2,000 senior-level marketers to learn actionable tactics, best practices, and proven solutions that can help you overcome your toughest marketing challenges.

Please visit Marketing Land for the full article.
9:30
Verizon Media policy shuts down bot-controlled inboxes from reporting data
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Significant changes in the email industry are shaping the dynamics between email service providers, deliverability companies and email marketers.

Please visit Marketing Land for the full article.
9:00
Don’t abandon traditional in-home advertising channels, they still work
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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There’s a growing disconnect between where brands are spending ad dollars and where consumers are actually making purchase decisions.

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November 14, 2019
13:00
Adobe announces general availability of CDP, updates to Experience Platform for improved personalization
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Adobe’s Real-Time Customer Data Platform features will allow marketers to create cross-channel personalized experiences and analyze data from a stream of disparate sources.

Please visit Marketing Land for the full article.
11:37
Amazon tops Google in Q3 smart speaker market report
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Most significantly, the smart display category grew 500% globally.

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11:30
Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with Microsoft Teams.

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9:18
How retailers can optimize Facebook ads for direct response vs. brand building
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Achieve your Facebook advertising goals by fine tuning four critical factors: audience, ad creative, budget allocation and measurement.

Please visit Marketing Land for the full article.
9:00
Oracle launches new B2B sales solution, new CDM for Oracle Service Cloud
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Oracle’s new solution is designed for a new generation of digital sellers while its CDM seeks to improve users’ data management

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November 13, 2019
14:16
LinkedIn adds Data Validation to Sales Navigator
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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In addition to new integrations and features, Data Validation will sync data between users’ CRM and LinkedIn, keeping contacts up-to-date.

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14:13
TV ad spending has peaked, will be less than 25% of total pie by 2022 — forecast
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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TV will generate just over $70 billion in ad revenue this year.

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11:02
10 Lessons from 10 years in marketing and 10 in sales
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A Salesforce VP shares his insights into how valuable it is when sales and marketing teams align to work toward common goals.

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November 12, 2019
10:21
CPG marketing platform Quotient buys location data provider Ubimo
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The deal continues Quotient’s evolution beyond its origins as Coupons.com

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November 11, 2019
15:17
Brand safety: Balancing risk and opportunity for your organization
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business’ bottom line.

Please visit Marketing Land for the full article.
15:10
Instagram to begin removing “Like” counts for U.S. users as early as this week
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The change could shake up influencer marketing and the ways brands measure success.

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11:00
Jivox debuts first-party identity solution to power ad personalization
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Hybrid cloud container technology allows data collection to reside on brand domains without third-party cookies.

Please visit Marketing Land for the full article.
November 08, 2019
18:00
Social Shorts: Another Facebook data breach, LinkedIn translation settings and 2020 digital ad spend forecasts
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Marketing Land for the full article.
14:24
How to avoid the creep-factor when building digital experiences powered by machine learning
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for fashion rental site Armoire.

Please visit Marketing Land for the full article.
10:00
Email marketing: Infrastructure intelligence
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To ensure emails are delivered as intended, marketers may need to wade into the technical nitty-gritty.

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November 07, 2019
14:54
Salesforce launches hybrid Content Management System built to integrate with other platforms
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce’s headless APIs.

Please visit Marketing Land for the full article.
13:41
WhatsApp rolls out SMB product ‘Catalogs’ to support local discovery and commerce
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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SMBs can upload images, price lists and links for all their products or services.

Please visit Marketing Land for the full article.
10:58
Moving holiday email campaigns over the finish line
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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It’s time to dig deep, gear up and find inspiration to survive the holiday season slog.

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10:07
Let’s kill the hourly rate: We are leaving money on the table
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.

Please visit Marketing Land for the full article.
10:00
Twilio study finds consumers prefer email and text when communicating with brands
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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An overwhelming majority of consumers report that they are annoyed by the current communications they receive from businesses.

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November 06, 2019
16:31
Is it time to add a Journey Manager to your customer experience team?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve customers.

Please visit Marketing Land for the full article.
15:07
FTC issues ad disclosure guidelines for social influencers, aims to reduce deceptive content
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Understand the legal disclosure requirements for your social influencer campaigns.

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13:03
Pro Tip: Don’t add new services reactively
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t offer.

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12:00
Search Marketing Expo is next week. Will I see you there?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Join us November 13-14 in NYC for a firehose of search marketing content and unparalleled training with the pros!

Please visit Marketing Land for the full article.
10:54
The adtech trends rounding out 2019: Programmatic growth, measurement standards, privacy implications
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and standardization.

Please visit Marketing Land for the full article.
10:22
Sprinklr adds live chat component to its marketing platform
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The feature will be part of Sprinklr’s Modern Care solution and allow users to enable a chatbot or assign chat conversations to live agents.

Please visit Marketing Land for the full article.
10:14
To gain actionable customer insights, ask the right questions
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Tom Shapiro, CEO for Stratabeat, outlines the critical questions brands should be asking their customers to deliver valuable digital experiences.

Please visit Marketing Land for the full article.
9:00
Personalization gains wide adoption, but marketers can do better [Report]
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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While the right tools may be in place, marketers’ use of individual data sources for personalization is low.

Please visit Marketing Land for the full article.
October 14, 2019
16:27
Social media ad spend to surpass print for first time
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Social media will own 13% of global ad spend in 2019, according to a Zenith forecast.

Please visit Marketing Land for the full article.
15:04
Is your social media policy agile?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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It’s time we revisit our policies and take into account the risk of not being there for our customers on social media.

Please visit Marketing Land for the full article.
October 11, 2019
16:49
IAB warns of ‘unintended consequences’ as California AG unveils CCPA enforcement regs
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The proposed regulations would govern the practical implementation of key provisions of the privacy law.

Please visit Marketing Land for the full article.
16:35
How advertising rates vary by category on Amazon
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon.

Please visit Marketing Land for the full article.
16:31
Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video posts.

Please visit Marketing Land for the full article.
16:02
Automated marketing technology opportunities: Enhancing human opportunity
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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We need to develop the technical skills to maximize the machine’s output, while still nurturing the creativity that underpins the best marketing campaigns.

Please visit Marketing Land for the full article.
14:16
Are small errors like worldwide targeting draining your budget? This Google Ads script can help
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes.

Please visit Marketing Land for the full article.
13:44
MarTech Overtime: Why partnerships matter in securing your martech stack
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Senior marketing manager Jorge Garcia shares advice from MarTech East on security reviews and how marketing and IT teams can work together.

Please visit Marketing Land for the full article.
13:10
Social Shorts: New Messenger features, Instagram Threads and SiriusXM’s new CMO
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Marketing Land for the full article.
October 10, 2019
16:32
Grammarly gets $90 million boost to put toward technology, product development
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company plans to focus on enterprise and employ AI to develop more sophisticated solutions like its tone detector.

Please visit Marketing Land for the full article.
16:12
Lean not mean: A user-first framework for surveillance marketing
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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During MarTech East, Duane Schulz outlined the need to reconcile the demands of commerce with privacy pressures and how lean surveillance marketing could help.

Please visit Marketing Land for the full article.
14:22
YouTube testing ad buying tool that lets you reserve ad placement 120 days out
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment, food and beverage brands.

Please visit Marketing Land for the full article.
13:26
TripAdvisor advertisers can now run co-branded ads on Facebook, Instagram
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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TripAdvisor Connect launches first on Facebook and Instagram, with plans to expand to more media channels in the near future.

Please visit Marketing Land for the full article.
October 09, 2019
16:53
Quora adds 3 new targeting options for advertisers
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The new options include keyword history targeting to retarget people who’ve viewed questions with keywords you’re targeting within a specific timeframe.

Please visit Marketing Land for the full article.
14:43
Twitter apologizes for targeting ads with email, phone numbers used for two-factor authentication
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company said it has addressed the issue to ensure emails and phone numbers entered for security purposes will not be used for ad targeting.

Please visit Marketing Land for the full article.
14:41
Email vs. social channels: Who will win over consumers’ communication preferences?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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In this era of authenticity, good old-fashioned email is undergoing a renaissance.

Please visit Marketing Land for the full article.
October 08, 2019
17:39
Should we make socially irresponsible brands appealing again?
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These are challenging times to evaluate whether or not we should work with brands that refuse to keep up with consumer attitudes about social change.

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16:20
Email deliverability platform 250ok adds Google Postmaster Tools integration
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains.

Please visit Marketing Land for the full article.
15:26
With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season.

Please visit Marketing Land for the full article.
14:11
Campaign Monitor launches email solution for retailers with acquisition of Conversio
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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This is the second acquisition this year for the CM Group, owner of email marketing platform Campaign Monitor.

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14:05
Google to address ad frequency with machine learning when cookies aren’t available
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The feature will launch first in Display & Video and eventually come to Google Ads.

Please visit Marketing Land for the full article.
13:13
Behind the scenes at SMX East
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What are the Search Engine Land editors most looking forward to at SMX East?

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September 10, 2019
16:47
Facebook to sunset ability to register, login to apps using only a phone number or email
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Facebook’s Account Kit for developers will be deprecated on March 9, 2020.

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15:47
Are you making these mistakes with your metrics? Here’s how to avoid them
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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It is important to audit analytics practices and maintain flexibility in your tactical approach to adapt to market conditions and technology that could affect results.

Please visit Marketing Land for the full article.
15:12
Facebook changes how it handles user location data settings in response to Android, iOS updates
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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For Android 10 devices, Facebook will follow the most restrictive setting selected by the user.

Please visit Marketing Land for the full article.
14:50
How to get the most value from any marketing conference
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Do your homework in order to maximize your time and ensure you connect with speakers, exhibitors and your network while you’re there.

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12:45
Attend MarTech for free… see what you get!
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Check out everything you get with a FREE Expo+ pass… and join us next week in Boston!

Please visit Marketing Land for the full article.
12:21
Shopify’s latest acquisition gives merchants access to advanced fulfillment tech
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Following the launch of the Shopify Fulfillment Network, Shopify will acquire robotics, warehouse provider.

Please visit Marketing Land for the full article.
September 09, 2019
19:44
Nearly 50 states’ attorneys general join in antitrust investigation of Google
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Facebook is also being investigated in another multistate action lead by New York.

Please visit Marketing Land for the full article.
16:52
How to use CX-led architecture to transform your business
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The customer experience is the starting point in building technology to solve problems to improve everyday experiences.

Please visit Marketing Land for the full article.
14:58
It’s time to restore identity and trust to digital communications
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Innovation to identify legitimate senders and eliminate bad actors are part of today’s technology complexities in need of industry-wide cooperation.

Please visit Marketing Land for the full article.
14:54
Testing your email marketing to improve your deliverability
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Marketers have more control over email optimization and deliverability than they may realize.

Please visit Marketing Land for the full article.
12:16
Facebook testing two new ad features: in-app checkout for Facebook ads, new ad unit for Instagram
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A small set of advertisers have access to the the in-app checkout feature for Facebook News Feed ads.

Please visit Marketing Land for the full article.
September 06, 2019
15:27
Dialpad’s UberConference upgrade enhances the virtual meeting space
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The online meeting solution uses natural language processing and AI to take over administrative tasks that are often neglected.

Please visit Marketing Land for the full article.
14:00
Social Shorts: Facebook’s face recognition setting, YouTube’s latest safety efforts, the NFL on Tik Tok
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Marketing Land for the full article.
11:30
Who will you meet at SMX East?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Come to NYC, November 13-14, to train alongside search marketers from some of the world’s most successful brands and agencies.

Please visit Marketing Land for the full article.
10:05
Cleaning up digital ad pollution
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Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.

Please visit Marketing Land for the full article.

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