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Marketing Land - Internet Marketing News, Strategies & Tips (75 unread)

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April 12, 2019
20:53
Content alone is not going to win the streaming war. Here’s why
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers disagree. The post Content alone is not going to win the streaming war. Here’s why appeared first on Marketing Land.

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20:29
IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid request. The post IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object appeared first on Marketing Land.

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16:43
In the battle for mobile engagement, branded apps hold untapped value
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes. The post In the battle for mobile engagement, branded apps hold untapped value appeared first on Marketing Land.

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2:51
Supermetrics for BigQuery launches on Google Cloud Platform Marketplace
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Tired of manually connecting siloed data to create marketing reports? Supermetrics for BigQuery launches marketer-friendly solution for creating your own marketing data warehouse. The post Supermetrics for BigQuery launches on Google Cloud Platform Marketplace appeared first on Marketing Land.

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April 11, 2019
21:31
The martech stack fallacy: It’s not about technology
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Marketers have to do a better job of training people rather than buying technology just for the sake of it. The post The martech stack fallacy: It’s not about technology appeared first on Marketing Land.

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20:49
Pinterest introduces new conversion features for Promoted Pins and Videos
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The new campaign features come to Pinterest in advance of its pending IPO, allowing advertisers on the platform to define conversion goals with greater accuracy. The post Pinterest introduces new conversion features for Promoted Pins and Videos appeared first on Marketing Land.

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20:41
Learn how to discipline your story to serve your digital transformation
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Here are the steps to define, create and protect your story so that it measures up to the same quality as the products and services you sell. The post Learn how to discipline your story to serve your digital transformation appeared first on Marketing Land.

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20:30
Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Local businesses advertising on the platform can bring customers to their front door with programmatic placements and richer analytics that include real-time insights. The post Waze enables programmatic inventory, to offer richer analytics with Google ad tech integrations appeared first on...

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19:47
Facebook to replace Exclude Categories with new brand safety ad filters
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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By the end of May, the Excluded Category options for Audience Network, Instant Article and in-stream video ads will be replaced with the new Inventory Filters, giving marketers streamlined control over content associated with their ads. The post Facebook to replace Exclude Categories with new...

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18:48
Compare 19 top SEO tools and platforms
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Over the years, Google’s search engine results page (SERP) has evolved from 10 simple blue links to a more dynamic view with Sponsored Ads at the top of the page, and more than 20 other SERP elements. While this makes the Google SERP more advertiser- and user-friendly, it means that the top organic...

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April 10, 2019
21:00
Google Cloud goes after commerce market with Cloud for Retail solutions
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Lookout Amazon Web Services. Google Cloud for Retail's analytics and AI solutions include real-time inventory management, visual search, personalized recommendations and more. The post Google Cloud goes after commerce market with Cloud for Retail solutions appeared first on Marketing Land.

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17:53
Lush UK bids farewell to social. Will other brands follow suit?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company claims social platforms are making it harder to talk to customers. Some marketers say it's the wrong move. The post Lush UK bids farewell to social. Will other brands follow suit? appeared first on Marketing Land.

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14:05
A case study for delivering performance in a mature Google Ads account
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Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client. The post A case study for delivering performance in a mature Google Ads account appeared first on Marketing Land.

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13:30
How you can make the most of your YouTube video advertising
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If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. Video marketing is on the rise as well. The latest State of...

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April 09, 2019
22:42
CMOs spent 29 percent of 2018 marketing budget on marketing technology
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Martech is now the single most significant area of investment for marketing resources and programs, according to the latest Gartner CMO Spend Survey: The post CMOs spent 29 percent of 2018 marketing budget on marketing technology appeared first on Marketing Land.

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20:49
To enable digital transformation, PwC set about changing employee mindsets
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The company's martech has become exponentially more valuable since introducing new processes to address digital transformation challenges, according to digital services marketing leader Stephanie Feldman. The post To enable digital transformation, PwC set about changing employee mindsets appeared...

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17:51
Skip the SEO and SEM basics
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Experienced search marketers like you are always pursuing the latest tactics and strategies that will take a campaign from “great” to “genius.” That distinguishes you from the rest. You deserve an event that delivers insights that make you say, “Wow. I’ve never heard that one before. That will work...

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17:49
Using technology to plan an effective people-based audience activation strategy
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A well-designed identity strategy using audience analytics and insights can tie disparate forms of ecosystem data together for a global view of consumers. The post Using technology to plan an effective people-based audience activation strategy appeared first on Marketing Land.

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17:38
How the New York Times applied marketing technology to triple subscriptions
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The Times' martech product team sits between strategy and customer experience delivery and connects engineering and marketing. The post How the New York Times applied marketing technology to triple subscriptions appeared first on Marketing Land.

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April 08, 2019
20:51
How to wed multiple martech stacks when companies merge
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Poly's Zack Alves and LogMeIn's Justin Sharaf have both led marketing technology teams through company acquisitions. Here's how they made it work. The post How to wed multiple martech stacks when companies merge appeared first on Marketing Land.

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March 11, 2019
21:43
What are the job responsibilities of marketing technology management?
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Here's an advance look at the results of the 2019 martech salary survey. The post What are the job responsibilities of marketing technology management? appeared first on Marketing Land.

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18:15
Report: 65 million US smart speaker owners, smart displays quickly gaining traction
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Surveys suggest there's still considerable room for growth. The post Report: 65 million US smart speaker owners, smart displays quickly gaining traction appeared first on Marketing Land.

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17:03
Martech can deliver personalized consumer experiences, but humans are still required
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The human component of marketing remains as important as ever to make technology more effective over the lifetime of a brand-consumer relationship. The post Martech can deliver personalized consumer experiences, but humans are still required appeared first on Marketing Land.

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16:41
Twitter hires Google exec to head US agency development
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Doug Brodman joins Twitter's after five years on Google's U.S. Agency team. The post Twitter hires Google exec to head US agency development appeared first on Marketing Land.

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15:37
Book your SMX Advanced pass by Saturday for up to $900 in savings
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Expert search marketers like you are attending SMX® Advanced June 3-5 in Seattle for actionable SEO and SEM tactics needed for continued success. Register by this Saturday, March 16 to save up to $900 off on-site rates! Check out everything in store… The post Book your SMX Advanced pass by...

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14:33
In-store apps are now rated like products, Forrester report finds
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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For retailers with large physical stores, mobile apps are becoming as necessary to good customer experience as helpful, human store assistants. The post In-store apps are now rated like products, Forrester report finds appeared first on Marketing Land.

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13:00
B2B marketers should quit treating millennials like previous generations
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It's time to catch up with B2C players and speak their language. The post B2B marketers should quit treating millennials like previous generations appeared first on Marketing Land.

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March 08, 2019
19:57
Facebook lost 15 million users? Marketers remain unfazed
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Despite reported declines, advertisers say they aren't seeing an impact on campaigns (and that fixating on audience numbers isn't helpful anyway). The post Facebook lost 15 million users? Marketers remain unfazed appeared first on Marketing Land.

Please visit Marketing Land for the full article.
19:39
Here’s what email marketers can learn from Morning Brew’s expansion
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Sure, it's the content, stupid. But a strict focus on voice and understanding your audience helped the newsletter company expand into other topic verticals this week. The post Here’s what email marketers can learn from Morning Brew’s expansion appeared first on Marketing Land.

Please visit Marketing Land for the full article.
17:10
The new age of ‘customer’ data
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The martech ecosystem needs a new class of tools for data buyers and sellers that curates and leverages date both online and offline. The post The new age of ‘customer’ data appeared first on Marketing Land.

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March 06, 2019
0:56
Marketers less concerned about data tech, IAB annual report finds
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The ‘Outlook for Data 2019’ survey finds that internal talent for data management remains a challenge. The post Marketers less concerned about data tech, IAB annual report finds appeared first on Marketing Land.

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0:50
SurveyMonkey buys Usabilla
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Acquisition will add website-based feedback collection to the company’s Voice-of-Customer portfolio. The post SurveyMonkey buys Usabilla appeared first on Marketing Land.

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March 05, 2019
20:14
Time’s running out! Book your SMX Advanced pass now!
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Last week, we shared with you 10 great reasons why you should attend SMX® Advanced, June 3-5 in Seattle — and I could sling another ten at you today. But instead, I’m going to let some of your peers do the talking… So there you have it. If you want expert-led discussions on the SEO...

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18:15
Retailers spent nearly 50% of mobile ad dollars in second half of 2018
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The retail industry's share of mobile ad spend increased from 35% during the first half of 2018 to 49% in the second half, according to Smaato's recent report. The post Retailers spent nearly 50% of mobile ad dollars in second half of 2018 appeared first on Marketing Land.

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14:00
Confirm the integrity of your data
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Work with partners who can help you build an early warning system for any data issues that arise because your investment is at stake. The post Confirm the integrity of your data appeared first on Marketing Land.

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0:49
MarTech Today research: Guide to picking an identity resolution platform
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How to determine if you need an identity resolution provider and what questions to ask. The post MarTech Today research: Guide to picking an identity resolution platform appeared first on Marketing Land.

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0:38
RichRelevance adds deep learning so new products can get recommended
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The e-commerce personalization platform now generates insights from product info and other unstructured data. The post RichRelevance adds deep learning so new products can get recommended appeared first on Marketing Land.

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March 04, 2019
19:20
Compare 22 top customer data platform vendors
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Marketing executives today are in charge of dozens of martech applications to manage, analyze and act on a growing volume of first-party customer data. But instead of increasing efficiency, the emerging martech ecosystem has created problems with data redundancy, accuracy and integration....

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18:56
Pinterest makes Shopping Ads self-serve, launches new Catalogs feature
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Merchants will now be able to run Shopping Ad campaigns via Ads Manager. The post Pinterest makes Shopping Ads self-serve, launches new Catalogs feature appeared first on Marketing Land.

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18:01
What are marketers’ options for handling ad blockers?
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Revisit your revenue model to creatively adapt to users who are increasingly embracing ad blockers. It's time to try whitelisting and native advertising. The post What are marketers’ options for handling ad blockers? appeared first on Marketing Land.

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March 01, 2019
1:01
4 vendors land as leaders in Forrester’s Real-Time Interaction Management report
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The technology is becoming increasingly important to providing digital marketing’s most complete vision. The post 4 vendors land as leaders in Forrester’s Real-Time Interaction Management report appeared first on Marketing Land.

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February 28, 2019
21:01
Why we updated Marketing Land’s newsletter (and why we think you’ll love it)
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We've got one main goal with our new daily brief: Deliver a great piece of content that helps you become better marketers. The post Why we updated Marketing Land’s newsletter (and why we think you’ll love it) appeared first on Marketing Land.

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20:37
Amazon extends Sponsored Products to AmazonFresh for CPG brands
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Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program. The post Amazon extends Sponsored Products to AmazonFresh for CPG brands appeared first on Marketing Land.

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20:29
Video on demand’s future requires an ad model built around the experience
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In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with the least intrusion. The post Video on demand’s future requires an ad model built around the experience appeared first on Marketing Land.

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20:04
A strong central stack of technology begins with the CMO
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Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here's how. The post A strong central stack of technology begins with the CMO appeared first on Marketing Land.

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19:01
Amazon’s Project Zero launches to help brands fight counterfeiters
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The program is being introduced on an invite-only basis, offering sellers both automated and manual protections. The post Amazon’s Project Zero launches to help brands fight counterfeiters appeared first on Marketing Land.

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17:11
Integrate lead generation solution now works with Facebook Lead Ads campaigns
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The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November. The post Integrate lead generation solution now works with Facebook Lead Ads campaigns appeared first on Marketing Land.

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February 27, 2019
23:06
Quora intros bulk ad creation, editing
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The bulk ads editor and creator is an important development for advertisers -- and Quora. The post Quora intros bulk ad creation, editing appeared first on Marketing Land.

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23:06
Quora intros bulk ad creation, editing
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The bulk ads editor and creator is an important development for advertisers -- and Quora. The post Quora intros bulk ad creation, editing appeared first on Marketing Land.

Please visit Marketing Land for the full article.
22:21
IgnitionOne now uses AI to predict a display ad’s performance — before it runs
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The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences. The post IgnitionOne now uses AI to predict a display ad’s performance — before it runs appeared first on Marketing Land.

Please visit Marketing Land for the full article.
22:21
IgnitionOne now uses AI to predict a display ad’s performance — before it runs
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences. The post IgnitionOne now uses AI to predict a display ad’s performance — before it runs appeared first on Marketing Land.

Please visit Marketing Land for the full article.
21:42
Facebook Showcase offers upfront ad buys against premium video content
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Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences. The post Facebook Showcase offers upfront ad buys against premium video content appeared first on Marketing Land.

Please visit Marketing Land for the full article.
21:42
Facebook Showcase offers upfront ad buys against premium video content
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Facebook has bundled three existing ad products, positioning the program as a solution for advertisers targeting younger audiences. The post Facebook Showcase offers upfront ad buys against premium video content appeared first on Marketing Land.

Please visit Marketing Land for the full article.
19:53
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
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The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement SDK. The post Verizon Media replaces Flurry Ads with new Verizon Ads SDK appeared first on Marketing Land.

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19:53
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The new app monetization platform for publishers integrates IAB Tech Lab's Open Measurement SDK. The post Verizon Media replaces Flurry Ads with new Verizon Ads SDK appeared first on Marketing Land.

Please visit Marketing Land for the full article.
18:46
Target launching invite-only online marketplace
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The new Target+ initiative takes a different tack than competitors Amazon and Walmart. The post Target launching invite-only online marketplace appeared first on Marketing Land.

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18:46
Target launching invite-only online marketplace
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The new Target+ initiative takes a different tack than competitors Amazon and Walmart. The post Target launching invite-only online marketplace appeared first on Marketing Land.

Please visit Marketing Land for the full article.
18:10
10 Great Reasons To Attend SMX Advanced
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Smart marketers know the learning never stops. Being the best means staying on top of the latest tactics, trends, and technologies. Attend SMX® Advanced, June 3-5 in Seattle for an elite training program designed for expert search marketers like you. Keep reading for 10 reasons why you should join...

Please visit Marketing Land for the full article.
18:10
10 Great Reasons To Attend SMX Advanced
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

Tags: [edit]

Smart marketers know the learning never stops. Being the best means staying on top of the latest tactics, trends, and technologies. Attend SMX® Advanced, June 3-5 in Seattle for an elite training program designed for expert search marketers like you. Keep reading for 10 reasons why you should join...

Please visit Marketing Land for the full article.
15:14
Youtube and youth advertising: Oversight and transparency for our newest babysitter
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Content transparency and user feedback can be helpful tactics to address youth advertising issues on YouTube. But increased oversight is also needed. The post Youtube and youth advertising: Oversight and transparency for our newest babysitter appeared first on Marketing Land.

Please visit Marketing Land for the full article.
15:14
Youtube and youth advertising: Oversight and transparency for our newest babysitter
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Content transparency and user feedback can be helpful tactics to address youth advertising issues on YouTube. But increased oversight is also needed. The post Youtube and youth advertising: Oversight and transparency for our newest babysitter appeared first on Marketing Land.

Please visit Marketing Land for the full article.
14:51
Is attribution dead? The answer is yes and no
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Multi-touch attribution is only going to get harder due to platform changes and a focus on privacy but there are a few approaches used within MTA that can produce actionable insights. The post Is attribution dead? The answer is yes and no appeared first on Marketing Land.

Please visit Marketing Land for the full article.
14:51
Is attribution dead? The answer is yes and no
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

Tags: [edit]

Multi-touch attribution is only going to get harder due to platform changes and a focus on privacy but there are a few approaches used within MTA that can produce actionable insights. The post Is attribution dead? The answer is yes and no appeared first on Marketing Land.

Please visit Marketing Land for the full article.
0:06
Walmart wants your ad business
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company sees an advantage in its trove of digital and in-store customer data. The post Walmart wants your ad business appeared first on Marketing Land.

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0:06
Walmart wants your ad business
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company sees an advantage in its trove of digital and in-store customer data. The post Walmart wants your ad business appeared first on Marketing Land.

Please visit Marketing Land for the full article.
February 26, 2019
23:42
LiveRamp makes its IdentityLink available for RTB
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Now, any demand-side platform has free access to the company’s identity resolution database, just as supply-side platforms have had. The post LiveRamp makes its IdentityLink available for RTB appeared first on Marketing Land.

Please visit Marketing Land for the full article.
23:42
LiveRamp makes its IdentityLink available for RTB
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Now, any demand-side platform has free access to the company’s identity resolution database, just as supply-side platforms have had. The post LiveRamp makes its IdentityLink available for RTB appeared first on Marketing Land.

Please visit Marketing Land for the full article.
February 22, 2019
1:19
Eyelevel.ai launches contextual ad platform for chatbots
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Founded by veterans of IBM’s Watson supercomputer project, the startup is matching a sizeable chatbot publisher network with premium brands. The post Eyelevel.ai launches contextual ad platform for chatbots appeared first on Marketing Land.

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February 21, 2019
19:10
Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The trade group denies that real-time bidding is incompatible with GDPR. The post Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’ appeared first on Marketing Land.

Please visit Marketing Land for the full article.
18:08
Taking your digital advertising in-house? Start with the right people and tech
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about "buy vs. build." The post Taking your digital advertising in-house? Start with the right people and tech appeared first on Marketing Land.

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17:44
Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers
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Advertisers running Moments campaigns will now have access to Touchpoint ads, a shoppable ad unit, and Playable ads for games. The post Verizon Media adds 2 native mobile ad features aimed at e-commerce and gaming advertisers appeared first on Marketing Land.

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15:25
Addressable TV gets a boost as Nielsen buys Sorensen Media
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The TV analytics company also unveiled plans to form a group to work towards expansion and innovation of the targeting technology. The post Addressable TV gets a boost as Nielsen buys Sorensen Media appeared first on Marketing Land.

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0:16
Marketers cautious about influencers’ authenticity, per new survey
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The report, from social listening platform Talkwalker, shows an emphasis on long-lasting relationships with a handful of influencers. The post Marketers cautious about influencers’ authenticity, per new survey appeared first on Marketing Land.

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February 20, 2019
21:06
Invest in your best. Send your team to SMX Advanced.
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Searching for new ways to inspire, unite, and train your team? Send them to Search Engine Land’s SMX® Advanced, June 3-5 in Seattle. For over a decade, search marketers have flocked to SMX Advanced for the most elite SEO and SEM tactics and invaluable community networking. Teams that attend reap...

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20:36
Facebook offers Android users iOS-like control over background location tracking
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New settings will enable users to have finer control over Facebook's collection of location data when the app is not in use. The post Facebook offers Android users iOS-like control over background location tracking appeared first on Marketing Land.

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