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Marketing Land - Internet Marketing News, Strategies & Tips (75 unread)

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May 14, 2021
12:10
How Storage Asset Management succeeds by marketing its third-party storage owners
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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SAM relies heavily on customer reviews, managed through Reputation

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12:00
Change on its way, Salesforce CDP update: Friday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, how to know when it’s time for a website refresh

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May 13, 2021
13:27
How to know when it’s time for a website refresh
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Digital marketing agencies weigh in on what to consider

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12:00
Oracle gaming ad metrics, creator economy boom: Thursday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, the importance of descriptions for event sessions or webinars

Please visit Marketing Land for the full article.
May 12, 2021
14:40
Oracle announces 3D game ad performance metrics
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus updates to Oracle Subscription Management

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12:00
Custom Location Targeting from Yelp, publishers bounce back: Wednesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, HubSpot launches a podcast network

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May 11, 2021
12:00
UI/UX testing, Taboola/Oracle collaboration: Tuesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, a wide range of options for SMS marketers

Please visit Marketing Land for the full article.
May 10, 2021
19:52
When testing, look at the big picture
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Optimizing for MQLs, for example, can have big implications for downstream processes

Please visit Marketing Land for the full article.
12:39
10 reasons to join us at SMX Advanced
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Trustworthy training, affordable pricing, live Q&A with search marketing experts… and that’s just the start.

Please visit Marketing Land for the full article.
12:00
Creative optimization, Google My Business: Monday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, exploring the new normal of how marketers manage their work

Please visit Marketing Land for the full article.
May 07, 2021
12:00
Sitecore campaign platform, contextual targeting, hybrid events: Friday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, high expectations for sustainability

Please visit Marketing Land for the full article.
May 06, 2021
13:32
Events of the future will be hybrid and “always on”
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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In-person will return, but the virtual genie can’t be put back in the bottle

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12:00
Leveraging customer content, old martech myths: Thursday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, submit your session pitch for our fall MarTech event

Please visit Marketing Land for the full article.
May 05, 2021
15:17
As UGC gets a pandemic bump, brands need to leverage customer content now
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Luggage maker Calego says the playbook it developed before COVID-19 has really paid off as the importance of UGC grows

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12:00
New Pega products, Microsoft Ads integration: Wednesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, platforms tackle getting more done in emails

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May 04, 2021
17:46
Pega releases new products, adds low-code capabilities
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Pega is supporting the work of citizen developers, while aiming to solve for the complexity that creates

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12:00
Demandbase, buyer-driven marketing: Tuesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, what consumers want from email

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10:31
Demandbase announces major acquisitions, shifts focus from ABM
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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InsideView and DemandMatrix will be integrated into a broad B2B go-to-market offering

Please visit Marketing Land for the full article.
May 03, 2021
18:31
5 Strategies to Become A More Impactful, Buyer-Driven Marketing Org
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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In B2B, the buyer is in charge. It’s time to adopt buyer-driven marketing strategies

Please visit Marketing Land for the full article.
12:15
Best rates on SMX Advanced end Saturday – act now!
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Secure your $199 All Access pass now and join us online, June 15-16, for a truly advanced training experience.

Please visit Marketing Land for the full article.
12:00
Ad revenue up for Facebook & Twitter, Amazon buyers’ remorse: Monday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, the hazards of credit card targeting

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April 30, 2021
15:10
New normal, “premium” programmatic: Friday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, it won’t be easy to break away from 3rd-party cookies

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April 16, 2021
13:21
How you handle email replies matters for great customer experiences
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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If your “reply-to” handling is automated, you might be missing an opportunity

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13:20
How e-books can provide actionable value to B2B buyers
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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People now have time to digest long-form content. Here’s how e-books can be central to a B2B content marketing strategy

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12:00
Actionable value from e-books, martech subway map: Friday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, HUMAN’s new fraud-busting collaboration

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April 15, 2021
12:00
Specialization in martech, CTV momentum: Thursday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, who is your ideal keynote speaker?

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April 14, 2021
12:13
Pinterest’s new code, free trials and freemiums: Wednesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, a new platform for virtual selling

Please visit Marketing Land for the full article.
12:13
Pinterest’s new code, free trials and freemiums: Wednesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, a new platform for virtual selling

Please visit Marketing Land for the full article.
11:52
The pros and cons of specializing in specific martech products
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only?

Please visit Marketing Land for the full article.
11:52
The pros and cons of specializing in specific martech products
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

Tags: [edit]

MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only?

Please visit Marketing Land for the full article.
April 13, 2021
13:38
Different experiences with free and freemium software trials
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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How marketers find the right solutions in disruptive times

Please visit Marketing Land for the full article.
13:38
Different experiences with free and freemium software trials
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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How marketers find the right solutions in disruptive times

Please visit Marketing Land for the full article.
12:00
Diversity in talent, Google antitrust allegations: Tuesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, the rise of headless and hybrid CMSs

Please visit Marketing Land for the full article.
12:00
Diversity in talent, Google antitrust allegations: Tuesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, the rise of headless and hybrid CMSs

Please visit Marketing Land for the full article.
April 12, 2021
17:16
The business imperative behind inclusion and diversity
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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How to manage, enrich and diversity your talent portfolio

Please visit Marketing Land for the full article.
17:16
The business imperative behind inclusion and diversity
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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How to manage, enrich and diversity your talent portfolio

Please visit Marketing Land for the full article.
12:50
SMX Create is happening tomorrow… don’t miss out!
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Secure your $149 All Access pass now and join us Tuesday, April 13 at 11:00am ET.

Please visit Marketing Land for the full article.
12:50
SMX Create is happening tomorrow… don’t miss out!
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

Tags: [edit]

Secure your $149 All Access pass now and join us Tuesday, April 13 at 11:00am ET.

Please visit Marketing Land for the full article.
12:00
How inclusion can lead to diversity in marketing: Monday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, looking at stumbling blocks for digital transformation

Please visit Marketing Land for the full article.
12:00
How inclusion can lead to diversity in marketing: Monday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, looking at stumbling blocks for digital transformation

Please visit Marketing Land for the full article.
April 09, 2021
15:09
How inclusion can lead to diversity in marketing and communications
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Inclusion and diversity consultant Dr Lauren Tucker explains why inclusion comes first

Please visit Marketing Land for the full article.
12:34
Data collaborations are on the rise: Friday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, getting to know what streamers are consuming

Please visit Marketing Land for the full article.
April 08, 2021
14:44
Publicis partners with The Trade Desk in latest alternative tracking move
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The partnership will give The Trade Desk access to Epsilon consumer data

Please visit Marketing Land for the full article.
12:00
D2C success, virtual presentations: Thursday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, is marketing ops redefining itself?

Please visit Marketing Land for the full article.
April 07, 2021
12:00
ROAR Challenge, Martech Replacement Survey: Wednesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, social listening and live chat tools

Please visit Marketing Land for the full article.
April 06, 2021
12:15
Google’s FLoC, Supreme court: Tuesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, take the Martech Replacement Survey

Please visit Marketing Land for the full article.
April 05, 2021
17:53
Google’s FLoC poses a threat to identity solutions and advertisers
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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But the industry is are looking for other ways to reach audiences

Please visit Marketing Land for the full article.
12:29
Next week: Actionable, expert-led content training at SMX Create
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Attending SMX has never been easier or more affordable. What are you waiting for?

Please visit Marketing Land for the full article.
12:00
Microsoft auto ads, Verizon Media shopper data: Monday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, the state of agency professionals

Please visit Marketing Land for the full article.
April 02, 2021
12:00
CDPA differences, Social CPMs, Martech Replacement Survey: Friday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, is everybody cool with AI?

Please visit Marketing Land for the full article.
April 01, 2021
16:28
CCPA vs. CDPA: Comparing Ca. and Va.’s Data-Protection Laws
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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What marketers and data processors need to know about the differences between these laws

Please visit Marketing Land for the full article.
14:23
Take the Martech Replacement Survey
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A lot has changed over the last year, but how has that affected the martech stack?

Please visit Marketing Land for the full article.
12:00
Accelerating ABM journeys, a better conference handout: Thursday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, take our Martech Replacement Survey

Please visit Marketing Land for the full article.
March 31, 2021
18:19
Most U.S. marketers ready to quit in last year
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Sobering data from a new Sitecore survey

Please visit Marketing Land for the full article.
12:55
Accelerating the ABM customer journey
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Pepperjam’s experience with the new Journey Acceleration Measurement solution from Madison Logic

Please visit Marketing Land for the full article.
12:00
Agile marketing, M&A in martech: Wednesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, is it martech or technology for marketing?

Please visit Marketing Land for the full article.
March 30, 2021
12:39
Actionable SEO & PPC content training at SMX Create — just $149
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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After a few focused hours, you’ll be ready to write high-ranking content, optimize copy for organic visibility, create visually stunning display ads, and more.

Please visit Marketing Land for the full article.
12:00
Equinox’s forced trial, virtual meetings best practices: Tuesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, streaming is soaring. Will data collaborations rise to the occasion?

Please visit Marketing Land for the full article.
March 29, 2021
14:21
How Equinox pivoted from clubs to content
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Using collaboration service Airtable, the in-person fitness brand rapidly re-thought its digital content

Please visit Marketing Land for the full article.
12:00
Visual storytelling, Verizon Media: Monday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, will Facebook do a Clubhouse thing?

Please visit Marketing Land for the full article.
March 26, 2021
11:00
Maryland’s digital ad tax, Gen X work habits: Friday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, a major adtech acquisition

Please visit Marketing Land for the full article.
March 25, 2021
17:17
Maryland’s digital ad tax may be a constitutional overreach
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Shining a light on potential problems for Maryland’s digital advertising tax grab

Please visit Marketing Land for the full article.
17:17
Maryland’s digital ad tax may be a constitutional overreach
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Shining a light on potential problems for Maryland’s digital advertising tax grab

Please visit Marketing Land for the full article.
11:00
Consumer insights, presentation tips: Thursday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, further thoughts on the great martech debate

Please visit Marketing Land for the full article.
11:00
Consumer insights, presentation tips: Thursday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, further thoughts on the great martech debate

Please visit Marketing Land for the full article.
March 24, 2021
16:33
Infutor scales its consumer insight capabilities
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A new product, Total Consumer Insights matches hundreds of signals to first-party data-based profiles

Please visit Marketing Land for the full article.
16:33
Infutor scales its consumer insight capabilities
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A new product, Total Consumer Insights matches hundreds of signals to first-party data-based profiles

Please visit Marketing Land for the full article.
13:09
It doesn’t have to be martech to be in a martech stack
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Asking what is and isn’t martech leads to complex considerations

Please visit Marketing Land for the full article.
13:09
It doesn’t have to be martech to be in a martech stack
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

Tags: [edit]

Asking what is and isn’t martech leads to complex considerations

Please visit Marketing Land for the full article.
13:07
Integrate launches the Demand Acceleration Platform
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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As buyers build their own journeys, B2B marketers are engaging further down the funnel than ever

Please visit Marketing Land for the full article.
13:07
Integrate launches the Demand Acceleration Platform
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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As buyers build their own journeys, B2B marketers are engaging further down the funnel than ever

Please visit Marketing Land for the full article.
11:00
Google tests lists, CDPs unify: Wednesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, picking the right podcast

Please visit Marketing Land for the full article.
11:00
Google tests lists, CDPs unify: Wednesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

Tags: [edit]

Plus, picking the right podcast

Please visit Marketing Land for the full article.
March 23, 2021
11:00
Pandemic shifts, call-in customers: Tuesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Plus, SMX Create Early Bird rates

Please visit Marketing Land for the full article.
11:00
Pandemic shifts, call-in customers: Tuesday’s daily brief
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

Tags: [edit]

Plus, SMX Create Early Bird rates

Please visit Marketing Land for the full article.

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