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Marketing Land - Internet Marketing News, Strategies & Tips (75 unread)

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January 17, 2020
18:29
Pinterest taps market research firm IRI to measure offline sales lift
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The deal has taken two years to implement but should be significant for CPG advertisers on the platform.

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18:11
Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Marketing Land for the full article.
10:21
Why focusing on martech is too myopic
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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While marketing departments have their own unique needs, building solutions in a vacuum can negatively impact the customer experience.

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January 16, 2020
14:03
Here’s how we prepare for a new decade of marketing innovation
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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We should not be afraid to take a bolder approach with personalization if we’re proactive in creating high standards with our customer’s data privacy.

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13:55
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The representatives of the Platform of Independents aim to create flexible martech solutions that work together across the entire technology stack.

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13:23
Will location data rise as cookies crumble?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Factual’s new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors.

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9:00
The volatility of online political ads could be TV’s salvation in 2020
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Digital marketing will face legislation challenges this year that may boost TV’s influence, at least in the short-term.

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January 15, 2020
16:53
Soapbox: AI will help marketers focus on being human again
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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By replacing the technical grind, AI will free marketers to focus on the part of the job that requires the most humanity – engaging and serving customers.

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15:23
Why the retailers closing stores probably won’t see a major e-commerce uptick
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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There’s an underappreciated relationship between online and offline retail.

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14:18
LinkedIn Pages adds tools to help businesses connect with users in more personal and interactive ways
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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New features include the option to Invite connections to follow a managed Page, the ability to stream LinkedIn Live from Pages, and new posting options.

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12:08
3 questions to ask before committing to martech certifications and enablement programs
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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With a wide variety of martech learning paths and professional certifications to choose from, these key questions will help marketers find the best fit.

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11:46
The 2020 Martech Career Study: Please tell us more about your work
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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We’re conducting a survey to get more insight on the roles shaping our industry.

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11:00
Boost ROI. Assemble high-performing teams. Exceed expectations.
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Join a community of nearly 2,000 senior-level marketers for tactical, practical sessions April 15-17 in San Jose.

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9:00
Here’s how to modify your e-commerce campaign for B2B and B2C
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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There are many similarities and relevant tactics to connect businesses with consumers and other businesses.

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January 14, 2020
16:25
Google Chrome: Third-party cookies will be gone by 2022
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Chrome will replace third-party cookies with browser-based tools and techniques aimed at balancing personalization and privacy.

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14:34
Up your email marketing game in 2020
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Explore emerging elements and trends for email marketers. Join us for this live webinar on Thursday, January 23, 2020 at 1:00 pm EST.

Please visit Marketing Land for the full article.
12:56
Brightcove launches all-in-one video campaign app
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Brightcove Campaign integrates with a number of marketing automation platforms.

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11:55
The evolution of the marketing technologist: How martech roles have changed during the last 5 years
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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In 2014, MarTech Conference Chair Scott Brinker defined the primary marketing technologist roles. Today we’re looking at how those roles — and the industry — have evolved.

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January 13, 2020
18:08
Broaden your marketing skills to succeed as an agile marketer
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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To be a good agile marketer, get yourself comfortable with the uncomfortable.

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17:23
LinkedIn user rate to grow faster than expected through 2023
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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U.S. monthly users will top 62 million in 2020, eMarketer estimates.

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15:53
Soapbox: Here’s why B2B should get better at episodic storytelling
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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It’s time for brands to build on others’ success by presenting their own stories as episodes to keep audiences coming back for more.

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15:38
Adobe moves its Experience Manager service to the cloud
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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By adding Adobe Experience Manager to its Cloud Services, Adobe seeks to provide a scalable and secure application for content management across organizations.

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13:42
Salesforce updates Commerce Cloud, rolls out Einstein AI dashboard, Order Management platform
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Salesforce Order Management aims to offer a single view of fulfillment and customer support experiences.

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December 11, 2019
16:11
Keep your LinkedIn advertising strategy focused in 2020
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn.

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14:48
73% of marketers plan to increase ABM budgets in 2020
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Sixty-four percent plan to increase ABM staff next year, study finds.

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14:00
The Fantastic 5: Emerging strategies to drive conversions & growth
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Discover the five new pillars of customer engagement. Join us on Thursday, December 19th, for this live webinar.

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13:25
Acquia picks up CDP-startup AgilOne
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The combined capabilities will allow marketers to analyze data from any third-party provider via open APIs within Acquia’s open environment.

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9:58
9 Questions with SEL Awards Judge Chris Sherman
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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What he and his fellow judges hope to see, what has impressed him in the past, and what he’s imploring candidates to avoid in 2020.

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December 10, 2019
18:15
How the ‘Peloton Woman’ in Aviation Gin’s ad will be a case study on marketing genius for years to come
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The ad from Aviation Gin used viral momentum to give us the sequel we didn’t know we needed.

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14:30
Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The effort is part of parent company Verizon Media’s focus on commerce offerings.

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14:28
Pro Tip: Why you should stop using last-click attribution in Google Ads
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success.

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13:54
Retina integrates with Shopify, offers predictive analytics for customer lifetime value
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The free tool shows CLV trends and identifies when customers are at risk of no longer buying from a merchant.

Please visit Marketing Land for the full article.
13:40
3 things marketers need to focus on in 2020
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Micro-campaigns, feedback loops and mass personalization will take center stage in the new year for agile marketers.

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11:57
Adobe Campaigns adds AMP for Email support
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Marketers will be able to deliver interactive email experiences to their subscribers’ inboxes.

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11:23
Save Up To $700 Off Actionable Search Marketing Tactics
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Unbiased content you can trust, a training experience that fits your needs… book your pass now and join us February 19-20 in San Jose!

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10:19
Most consumers check email for holiday deals, but conversion doesn’t come easy
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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As the march towards Christmas continues, consumers are shopping their emails for relevant discounts and offers.

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December 09, 2019
16:11
Facebook rolls out ad reporting updates for cross-account, custom metric measurement
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The new features can benefit both enterprise and SMB advertisers.

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15:30
Marketers moving away from home-grown tools, hiring fresh teams for new martech
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey.

Please visit Marketing Land for the full article.
15:13
Canva to launch video editing capabilities in 2020
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company plans to release an easy-to-use video editing tool in the same style as its photo editor.

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December 06, 2019
17:07
Social shorts: TikTok under fire for discrimination, Facebook enforces special ads restrictions, Twitter expands Brand Surveys
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Marketing Land for the full article.
16:16
Less than 40% of customer data execs confident they know where company’s data is stored
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Ninety-one percent of customer data management professionals surveyed by Forrester said data privacy was a top concern of their customers.

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16:02
Privacy-focused, rewarded ads browser Brave tops 10M monthly active users
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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MAUs have doubled in the past year.

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15:25
Neuroscience and beauty: Why visually appealing marketing assets matter
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The brain responds to beauty automatically so creating a marketing campaign that is aesthetically pleasing is key to a good first impression.

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November 18, 2019
18:13
NRF says 70 million consumers will shop online during Cyber Monday, predicts online holiday sales up 14%
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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More than 165 million people will shop during the five-day stretch between Thanksgiving and Cyber Monday, according to the NRF’s survey.

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10:00
Airship Journeys launches to enable better cross-channel marketing
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements.

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November 15, 2019
19:08
Facebook releases several ad personalization capabilities
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Machine learning enables dynamic selection of ad formats, creative, and text with each impression.

Please visit Marketing Land for the full article.
18:53
TikTok teases social commerce capabilities with shoppable video test
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company confirmed the e-commerce feature is in beta.

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17:45
Email marketing: It’s the audience, stupid
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The people you’re trying to reach are arguably the most important element to consider as you build your email marketing strategy.

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15:08
Nearly half of businesses aren’t investing in personalization technologies despite citing customer experience as a top priority
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Just 9% of DCX executives have rolled out personalization tools in their organization.

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12:07
Be the first to see the new SMX West agenda
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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3 lanes, no limits. Check out the sessions coming to SMX West 2020!

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10:29
MarTech returns to San Jose April 15-17, 2020
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Join nearly 2,000 senior-level marketers to learn actionable tactics, best practices, and proven solutions that can help you overcome your toughest marketing challenges.

Please visit Marketing Land for the full article.
9:30
Verizon Media policy shuts down bot-controlled inboxes from reporting data
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Significant changes in the email industry are shaping the dynamics between email service providers, deliverability companies and email marketers.

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9:00
Don’t abandon traditional in-home advertising channels, they still work
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There’s a growing disconnect between where brands are spending ad dollars and where consumers are actually making purchase decisions.

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November 14, 2019
13:00
Adobe announces general availability of CDP, updates to Experience Platform for improved personalization
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Adobe’s Real-Time Customer Data Platform features will allow marketers to create cross-channel personalized experiences and analyze data from a stream of disparate sources.

Please visit Marketing Land for the full article.
11:37
Amazon tops Google in Q3 smart speaker market report
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Most significantly, the smart display category grew 500% globally.

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11:30
Salesforce names Microsoft Azure as public cloud provider for Marketing Cloud
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The expanded partnership between Salesforce and Microsoft also includes plans for new integrations to connect its Sales and Service clouds with Microsoft Teams.

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9:18
How retailers can optimize Facebook ads for direct response vs. brand building
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Achieve your Facebook advertising goals by fine tuning four critical factors: audience, ad creative, budget allocation and measurement.

Please visit Marketing Land for the full article.
9:00
Oracle launches new B2B sales solution, new CDM for Oracle Service Cloud
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Oracle’s new solution is designed for a new generation of digital sellers while its CDM seeks to improve users’ data management

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November 13, 2019
14:16
LinkedIn adds Data Validation to Sales Navigator
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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In addition to new integrations and features, Data Validation will sync data between users’ CRM and LinkedIn, keeping contacts up-to-date.

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14:13
TV ad spending has peaked, will be less than 25% of total pie by 2022 — forecast
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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TV will generate just over $70 billion in ad revenue this year.

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11:02
10 Lessons from 10 years in marketing and 10 in sales
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A Salesforce VP shares his insights into how valuable it is when sales and marketing teams align to work toward common goals.

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November 12, 2019
10:21
CPG marketing platform Quotient buys location data provider Ubimo
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The deal continues Quotient’s evolution beyond its origins as Coupons.com

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November 11, 2019
15:17
Brand safety: Balancing risk and opportunity for your organization
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Using sentiment analysis to track your brand safety risk and dial your marketing and sales activity up or down as needed can help your business’ bottom line.

Please visit Marketing Land for the full article.
15:10
Instagram to begin removing “Like” counts for U.S. users as early as this week
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The change could shake up influencer marketing and the ways brands measure success.

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11:00
Jivox debuts first-party identity solution to power ad personalization
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Hybrid cloud container technology allows data collection to reside on brand domains without third-party cookies.

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November 08, 2019
18:00
Social Shorts: Another Facebook data breach, LinkedIn translation settings and 2020 digital ad spend forecasts
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Marketing Land for the full article.
14:24
How to avoid the creep-factor when building digital experiences powered by machine learning
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The purpose of tech is to advance the human experience, not the other way around, says Katrina Taylor, head of user experience and product design for fashion rental site Armoire.

Please visit Marketing Land for the full article.
10:00
Email marketing: Infrastructure intelligence
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To ensure emails are delivered as intended, marketers may need to wade into the technical nitty-gritty.

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November 07, 2019
14:54
Salesforce launches hybrid Content Management System built to integrate with other platforms
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Users will be able to distribute content created on the CMS to third-party sites, experiences, or mobile apps via Salesforce’s headless APIs.

Please visit Marketing Land for the full article.
13:41
WhatsApp rolls out SMB product ‘Catalogs’ to support local discovery and commerce
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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SMBs can upload images, price lists and links for all their products or services.

Please visit Marketing Land for the full article.
10:58
Moving holiday email campaigns over the finish line
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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It’s time to dig deep, gear up and find inspiration to survive the holiday season slog.

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10:07
Let’s kill the hourly rate: We are leaving money on the table
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center.

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10:00
Twilio study finds consumers prefer email and text when communicating with brands
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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An overwhelming majority of consumers report that they are annoyed by the current communications they receive from businesses.

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November 06, 2019
16:31
Is it time to add a Journey Manager to your customer experience team?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Customer experience expert Kerry Bodine says companies need to adopt a customer journey mindset to break down silos and truly serve customers.

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15:07
FTC issues ad disclosure guidelines for social influencers, aims to reduce deceptive content
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Understand the legal disclosure requirements for your social influencer campaigns.

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