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Marketing Land - Internet Marketing News, Strategies & Tips (75 unread)

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July 26, 2019
21:13
Proposed NYC law would ban sharing of location data within the city
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Passage is not guaranteed but it could inspire other local governments to take similar action.

Please visit Marketing Land for the full article.
19:21
Amazon’s high-flying advertising growth levels out
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Amazon’s advertising businesses grew around 36% year over year in Q2 2019.

Please visit Marketing Land for the full article.
17:21
Twitter ad revenue up 21% in Q2, ad engagement growth continues to slow
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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During the second quarter of 2018, Twitter’s ad engagement growth rate was nearly 4X what it was last quarter.

Please visit Marketing Land for the full article.
14:53
During summer holidays, focus may change but email is still email
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Email is vital even while consumers are on vacation but patterns do change so campaigns need to focus on small screens and seasonal appeal.

Please visit Marketing Land for the full article.
14:03
Facebook’s search ad test is extending to more accounts
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Facebook has been testing the option to place ads in News Feed and Marketplace search results since December.

Please visit Marketing Land for the full article.
12:58
Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Advertisers say demand is leading to more ads to the Instagram News Feed — particularly for users who have a history of engaging with ads.

Please visit Marketing Land for the full article.
July 25, 2019
17:12
D2C brands are driving up customer acquisition costs – and it’s time to course-correct
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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How digitally-native brands can get new customers — and keep them — profitably.

Please visit Marketing Land for the full article.
16:35
Pinterest’s new Mobile Ad Tools let you create, manage campaigns from your phone
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Advertisers will be able to promote Pins from their business accounts right from their mobile devices.

Please visit Marketing Land for the full article.
15:51
Google joins BIMI initiative to combat email fraud
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Google joins a growing list of email technology companies working on Brand Indicators for Messaging Identification.

Please visit Marketing Land for the full article.
15:16
It’s not about your company: Why modern marketers need to be customer-centric
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?”

Please visit Marketing Land for the full article.
14:45
Facebook reported strong ad revenue growth in Q2, Instagram ads continue to drive impression growth
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Ad revenue increased by 28% year-over-year with the strongest growth from North America and Asia-Pacific regions.

Please visit Marketing Land for the full article.
14:40
What marketers and business leaders can learn from a former Navy Seal
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Prove how much you care about your teammates and then project that to customers because your brand is a reflection of your work culture.

Please visit Marketing Land for the full article.
13:51
Bigger & better: See the SMX East agenda
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Explore the in-depth sessions, keynotes, and workshops coming to NYC this November 13-14!

Please visit Marketing Land for the full article.
July 24, 2019
16:42
Snap continues to march forward with solid gains during the second quarter of 2019
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company reported $388 million in revenue for the quarter, and an increase of 13 million daily active users.

Please visit Marketing Land for the full article.
16:03
Prime Day halo effect and 6 other trends to watch for back-to-school search marketing
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the back-to-school season and beyond.

Please visit Marketing Land for the full article.
14:45
5 ways to grow ABM performance by moving beyond your basic persona framework
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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It’s time to think seriously about proactively adding prospective personas and then updating these with real people you’re interacting with.

Please visit Marketing Land for the full article.
14:06
FTC settlement with Facebook imposes tough new privacy rules, including personal liability for CEO Zuckerberg if violated
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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There are lots of new privacy requirements, which Zuckerberg says he welcomes and others say don’t go far enough.

Please visit Marketing Land for the full article.
13:48
Litmus adds integrations with cloud solutions, enhances privacy
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Integrations with some of the top cloud solutions are now available to Litmus users.

Please visit Marketing Land for the full article.
July 23, 2019
20:33
US Justice Department to launch expansive new investigation into big tech firms
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Recent moves from the FTC and DOJ signal a more aggressive investigatory posture toward the tech giants.

Please visit Marketing Land for the full article.
16:28
LinkedIn rolls out new feature to help SMBs promote their service offerings
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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SMB owners can now highlight the services they offer directly on their profile pages.

Please visit Marketing Land for the full article.
July 19, 2019
17:28
Marketing salary survey 2019: Compensation trends in the U.S.
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Our U.S. marketing salary survey analysis highlights majority trends, key disparities, and the shifting roles of the digital industry.

Please visit Marketing Land for the full article.
16:52
mParticle’s new API could help marketers with “anonymous user” data
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The new API seeks to help marketers with data unification and management.

Please visit Marketing Land for the full article.
14:00
Heads up, advertisers: Facebook is shrinking mobile News Feed ad space
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Starting August 19, Facebook is rolling out changes to mobile news feed post and ad layouts, taking them from a 2:3 aspect ratio to 4:5.

Please visit Marketing Land for the full article.
11:28
Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey trends.

Please visit Marketing Land for the full article.
11:10
Just how black was ‘Black Friday in July’ for retailers not named Amazon?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The data show growth for other retailers, but Amazon captured the bulk of sales.

Please visit Marketing Land for the full article.
10:00
4 ways to future-proof your UX
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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For users with visual, hearing, motor and cognitive issues, A/B split testing and user feedback can help you develop best practices.

Please visit Marketing Land for the full article.
July 18, 2019
16:48
4 steps to becoming an experience brand
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also consistently making updates to improve them.

Please visit Marketing Land for the full article.
15:13
Google closes Chrome Incognito Mode loophole to improve privacy
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Publishers aren’t happy, viewing the change as a way to enable users to circumvent paywalls.

Please visit Marketing Land for the full article.
14:16
Parallel tracking for Google display ads: Mandatory as of July 31
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A friendly reminder that the cutover is fast approaching.

Please visit Marketing Land for the full article.
July 17, 2019
16:50
Prime Day sales topped Amazon’s Black Friday, Cyber Monday — combined
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company reported more than 175 million items were purchased by Prime members during the two-day event.

Please visit Marketing Land for the full article.
16:49
TV-focused brand budgets are more efficient when combined with YouTube and Facebook
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient campaigns.

Please visit Marketing Land for the full article.
15:41
Email and phone communications dominate conversational martech, but chat isn’t far behind
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands.

Please visit Marketing Land for the full article.
July 16, 2019
16:21
Report: Amazon Prime Day isn’t just for Prime members any more
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Adobe’s data shows both large retailers and smaller, niche e-commerce sites saw a significant lift in online sales during the first 24 hours of Prime Day.

Please visit Marketing Land for the full article.
15:56
How to make video ads work for your local business
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The key to creating a video strategy is to make sure that you capitalize on your strengths as a local business.

Please visit Marketing Land for the full article.
15:31
Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital ad ecosystem.

Please visit Marketing Land for the full article.
15:22
HubSpot’s free users get a premium upgrade
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Users of the marketing platform’s free CRM software will now have access to more of HubSpots marketing tools.

Please visit Marketing Land for the full article.
12:09
Why should you attend MarTech?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Expert tactics, advice, and strategy are just part of the MarTech experience. Check out more of my favorite reasons to attend!

Please visit Marketing Land for the full article.
July 15, 2019
16:31
How retailers can avoid the 9 biggest pitfalls of Facebook advertising
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Facebook advertising success boils down to the three areas of study: pixel and campaign strategy, audience targeting and measurement.

Please visit Marketing Land for the full article.
12:49
Here’s another sneak peek at the SMX East agenda
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The complete agenda will be live next week… but until then, here’s another look at some of the sessions, keynotes, clinics, and workshops in store for November 13-14 in NYC!

Please visit Marketing Land for the full article.
July 12, 2019
21:36
FTC slaps Facebook with long-awaited $5 billion fine for privacy violations
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The fine is more than 200x the next largest monetary penalty imposed by the FTC.

Please visit Marketing Land for the full article.
June 21, 2019
12:04
SMXcast: Tactics to improve your YouTube video ad performance
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Ashley Mo discusses how to run video and search ads together to increase conversions.

Please visit Marketing Land for the full article.
12:04
SMXcast: Tactics to improve your YouTube video ad performance
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Ashley Mo discusses how to run video and search ads together to increase conversions.

Please visit Marketing Land for the full article.
10:55
Why Meeker sees e-commerce, digital ad revenues slowing down
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The rise in global internet adoption means more fragmentation across the consumer spectrum, which ultimately amounts to less concentrated growth.

Please visit Marketing Land for the full article.
10:55
Why Meeker sees e-commerce, digital ad revenues slowing down
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The rise in global internet adoption means more fragmentation across the consumer spectrum, which ultimately amounts to less concentrated growth.

Please visit Marketing Land for the full article.
June 20, 2019
15:47
Shopify launches machine learning powered network for US merchants
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Shopify Fulfillment Network is expected to lower shipping costs and improve delivery times for SMBs.

Please visit Marketing Land for the full article.
15:47
Shopify launches machine learning powered network for US merchants
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Shopify Fulfillment Network is expected to lower shipping costs and improve delivery times for SMBs.

Please visit Marketing Land for the full article.
14:51
Compare 14 top marketing automation platforms
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Which marketing automation platform is right for your business?

Please visit Marketing Land for the full article.
14:51
Compare 14 top marketing automation platforms
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Which marketing automation platform is right for your business?

Please visit Marketing Land for the full article.
12:32
CMOs must dig deeper on attribution
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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We need to be able to communicate complex data outcomes to the rest of the C-level in a way that is compelling, understandable and relatable.

Please visit Marketing Land for the full article.
12:32
CMOs must dig deeper on attribution
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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We need to be able to communicate complex data outcomes to the rest of the C-level in a way that is compelling, understandable and relatable.

Please visit Marketing Land for the full article.
10:00
Are you on the wrong platform? Paid search vs. paid social
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals are.

Please visit Marketing Land for the full article.
10:00
Are you on the wrong platform? Paid search vs. paid social
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The right answer for your business depends on what you’re trying to market, who you’re trying to market to and what your marketing goals are.

Please visit Marketing Land for the full article.
June 19, 2019
17:00
Successful teams attend SMX East
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Groups of 3 or more save up to 20% off!

Please visit Marketing Land for the full article.
17:00
Successful teams attend SMX East
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

Tags: [edit]

Groups of 3 or more save up to 20% off!

Please visit Marketing Land for the full article.
16:55
Adopting new martech? You don’t have to choose between agile and waterfall
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Our approach to adopting new marketing technology doesn’t need to be so black and white.

Please visit Marketing Land for the full article.
16:55
Adopting new martech? You don’t have to choose between agile and waterfall
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Our approach to adopting new marketing technology doesn’t need to be so black and white.

Please visit Marketing Land for the full article.
16:27
Facebook’s digital wallet Calibra: What it could mean for marketers
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company plans to launch a digital wallet in 2020, setting the stage for global e-commerce opportunities.

Please visit Marketing Land for the full article.
16:27
Facebook’s digital wallet Calibra: What it could mean for marketers
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company plans to launch a digital wallet in 2020, setting the stage for global e-commerce opportunities.

Please visit Marketing Land for the full article.
13:37
Google DV360 testing 3D and YouTube live stream display ad formats
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A new Poly editor is coming to make it easier for brands to edit 3D assets for display ads.

Please visit Marketing Land for the full article.
13:37
Google DV360 testing 3D and YouTube live stream display ad formats
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A new Poly editor is coming to make it easier for brands to edit 3D assets for display ads.

Please visit Marketing Land for the full article.
13:05
In OTT video, features are as important as content
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care about.

Please visit Marketing Land for the full article.
13:05
In OTT video, features are as important as content
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

Tags: [edit]

Marketers must understand the benefits of collaboration with product teams to promote UX and other aspects of their business users care about.

Please visit Marketing Land for the full article.
June 18, 2019
18:44
Major marketing cloud vendors enter crowded CDP field
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Adobe, Oracle and Salesforce address customer data platform products.

Please visit Marketing Land for the full article.
18:44
Major marketing cloud vendors enter crowded CDP field
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Adobe, Oracle and Salesforce address customer data platform products.

Please visit Marketing Land for the full article.
11:27
Oligopoly? Not so fast
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The distribution of spending on Google, Facebook and Amazon is not equal. It’s an important distinction.

Please visit Marketing Land for the full article.
11:27
Oligopoly? Not so fast
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The distribution of spending on Google, Facebook and Amazon is not equal. It’s an important distinction.

Please visit Marketing Land for the full article.
10:00
TrueView audience engagement: Paid strategies to find fans and reduce waste
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube.

Please visit Marketing Land for the full article.
10:00
TrueView audience engagement: Paid strategies to find fans and reduce waste
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

Tags: [edit]

Setting the right KPIs, such as earned paid media metrics instead of video completion rates, are vital to maximizing your ability to learn from and build an audience on YouTube.

Please visit Marketing Land for the full article.
June 17, 2019
17:14
Advertisers can now target Spotify podcast listeners
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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In select markets, advertisers can also limit their campaigns to podcast genres.

Please visit Marketing Land for the full article.
17:14
Advertisers can now target Spotify podcast listeners
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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In select markets, advertisers can also limit their campaigns to podcast genres.

Please visit Marketing Land for the full article.
16:46
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Automation and machine-learning analytics features are now available for email.

Please visit Marketing Land for the full article.
16:46
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Automation and machine-learning analytics features are now available for email.

Please visit Marketing Land for the full article.
16:33
Check out the new MarTech agenda
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Learn actionable tactics for overcoming everyday marketing challenges.

Please visit Marketing Land for the full article.
16:33
Check out the new MarTech agenda
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

Tags: [edit]

Learn actionable tactics for overcoming everyday marketing challenges.

Please visit Marketing Land for the full article.
15:43
Facebook to remove ‘Company Overview’ and ‘Biography’ fields from Pages
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company recommends Page owners add the information to their Page descriptions.

Please visit Marketing Land for the full article.

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