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Marketing Land - Internet Marketing News, Strategies & Tips (75 unread)

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October 14, 2019
16:27
Social media ad spend to surpass print for first time
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Social media will own 13% of global ad spend in 2019, according to a Zenith forecast.

Please visit Marketing Land for the full article.
15:04
Is your social media policy agile?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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It’s time we revisit our policies and take into account the risk of not being there for our customers on social media.

Please visit Marketing Land for the full article.
October 11, 2019
16:49
IAB warns of ‘unintended consequences’ as California AG unveils CCPA enforcement regs
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The proposed regulations would govern the practical implementation of key provisions of the privacy law.

Please visit Marketing Land for the full article.
16:35
How advertising rates vary by category on Amazon
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon.

Please visit Marketing Land for the full article.
16:31
Wistia launches free version of its Channels video platform, adds new features, Facebook audience integration
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The newly added Subscriber feature allows users to capture viewer email addresses and schedule automatic notifications when a video posts.

Please visit Marketing Land for the full article.
16:02
Automated marketing technology opportunities: Enhancing human opportunity
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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We need to develop the technical skills to maximize the machine’s output, while still nurturing the creativity that underpins the best marketing campaigns.

Please visit Marketing Land for the full article.
14:16
Are small errors like worldwide targeting draining your budget? This Google Ads script can help
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes.

Please visit Marketing Land for the full article.
13:44
MarTech Overtime: Why partnerships matter in securing your martech stack
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Senior marketing manager Jorge Garcia shares advice from MarTech East on security reviews and how marketing and IT teams can work together.

Please visit Marketing Land for the full article.
13:10
Social Shorts: New Messenger features, Instagram Threads and SiriusXM’s new CMO
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Marketing Land for the full article.
October 10, 2019
16:32
Grammarly gets $90 million boost to put toward technology, product development
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company plans to focus on enterprise and employ AI to develop more sophisticated solutions like its tone detector.

Please visit Marketing Land for the full article.
16:12
Lean not mean: A user-first framework for surveillance marketing
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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During MarTech East, Duane Schulz outlined the need to reconcile the demands of commerce with privacy pressures and how lean surveillance marketing could help.

Please visit Marketing Land for the full article.
14:22
YouTube testing ad buying tool that lets you reserve ad placement 120 days out
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Google launched a beta of Instant Reserve last month, offering it to political advertisers along with consumer goods, media and entertainment, food and beverage brands.

Please visit Marketing Land for the full article.
13:26
TripAdvisor advertisers can now run co-branded ads on Facebook, Instagram
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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TripAdvisor Connect launches first on Facebook and Instagram, with plans to expand to more media channels in the near future.

Please visit Marketing Land for the full article.
October 09, 2019
16:53
Quora adds 3 new targeting options for advertisers
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The new options include keyword history targeting to retarget people who’ve viewed questions with keywords you’re targeting within a specific timeframe.

Please visit Marketing Land for the full article.
14:43
Twitter apologizes for targeting ads with email, phone numbers used for two-factor authentication
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company said it has addressed the issue to ensure emails and phone numbers entered for security purposes will not be used for ad targeting.

Please visit Marketing Land for the full article.
14:41
Email vs. social channels: Who will win over consumers’ communication preferences?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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In this era of authenticity, good old-fashioned email is undergoing a renaissance.

Please visit Marketing Land for the full article.
October 08, 2019
17:39
Should we make socially irresponsible brands appealing again?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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These are challenging times to evaluate whether or not we should work with brands that refuse to keep up with consumer attitudes about social change.

Please visit Marketing Land for the full article.
16:20
Email deliverability platform 250ok adds Google Postmaster Tools integration
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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By integrating Google Postmaster Tools, 250ok clients will be able to monitor Gmail deliverability across multiple IP address and domains.

Please visit Marketing Land for the full article.
15:26
With loss of Yahoo and image search, Google Shopping search partner traffic nosedives
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season.

Please visit Marketing Land for the full article.
14:11
Campaign Monitor launches email solution for retailers with acquisition of Conversio
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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This is the second acquisition this year for the CM Group, owner of email marketing platform Campaign Monitor.

Please visit Marketing Land for the full article.
14:05
Google to address ad frequency with machine learning when cookies aren’t available
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The feature will launch first in Display & Video and eventually come to Google Ads.

Please visit Marketing Land for the full article.
13:13
Behind the scenes at SMX East
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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What are the Search Engine Land editors most looking forward to at SMX East?

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September 10, 2019
16:47
Facebook to sunset ability to register, login to apps using only a phone number or email
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Facebook’s Account Kit for developers will be deprecated on March 9, 2020.

Please visit Marketing Land for the full article.
15:47
Are you making these mistakes with your metrics? Here’s how to avoid them
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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It is important to audit analytics practices and maintain flexibility in your tactical approach to adapt to market conditions and technology that could affect results.

Please visit Marketing Land for the full article.
15:12
Facebook changes how it handles user location data settings in response to Android, iOS updates
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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For Android 10 devices, Facebook will follow the most restrictive setting selected by the user.

Please visit Marketing Land for the full article.
14:50
How to get the most value from any marketing conference
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Do your homework in order to maximize your time and ensure you connect with speakers, exhibitors and your network while you’re there.

Please visit Marketing Land for the full article.
12:45
Attend MarTech for free… see what you get!
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Check out everything you get with a FREE Expo+ pass… and join us next week in Boston!

Please visit Marketing Land for the full article.
12:21
Shopify’s latest acquisition gives merchants access to advanced fulfillment tech
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Following the launch of the Shopify Fulfillment Network, Shopify will acquire robotics, warehouse provider.

Please visit Marketing Land for the full article.
September 09, 2019
19:44
Nearly 50 states’ attorneys general join in antitrust investigation of Google
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Facebook is also being investigated in another multistate action lead by New York.

Please visit Marketing Land for the full article.
16:52
How to use CX-led architecture to transform your business
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The customer experience is the starting point in building technology to solve problems to improve everyday experiences.

Please visit Marketing Land for the full article.
14:58
It’s time to restore identity and trust to digital communications
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Innovation to identify legitimate senders and eliminate bad actors are part of today’s technology complexities in need of industry-wide cooperation.

Please visit Marketing Land for the full article.
14:54
Testing your email marketing to improve your deliverability
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Marketers have more control over email optimization and deliverability than they may realize.

Please visit Marketing Land for the full article.
12:16
Facebook testing two new ad features: in-app checkout for Facebook ads, new ad unit for Instagram
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A small set of advertisers have access to the the in-app checkout feature for Facebook News Feed ads.

Please visit Marketing Land for the full article.
September 06, 2019
15:27
Dialpad’s UberConference upgrade enhances the virtual meeting space
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The online meeting solution uses natural language processing and AI to take over administrative tasks that are often neglected.

Please visit Marketing Land for the full article.
14:00
Social Shorts: Facebook’s face recognition setting, YouTube’s latest safety efforts, the NFL on Tik Tok
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The social media marketing week in review: A round up of news and announcements you may have missed.

Please visit Marketing Land for the full article.
11:30
Who will you meet at SMX East?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Come to NYC, November 13-14, to train alongside search marketers from some of the world’s most successful brands and agencies.

Please visit Marketing Land for the full article.
10:05
Cleaning up digital ad pollution
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.

Please visit Marketing Land for the full article.
September 05, 2019
15:44
Amazon 1-day shipping could have big impact on retail competitors, ad spending
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Further Prime growth could impact other retailers and marketer ad spending.

Please visit Marketing Land for the full article.
15:28
Vibenomics launches out-of-home audio advertising marketplace to target customers in-store
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The audio ad marketplace is designed to connect advertisers with customers shopping in physical stores around the U.S.

Please visit Marketing Land for the full article.
14:58
What’s the trick to Story Ads that work?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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In the latest installment of Marketing Land’s series on the evolving landscape of paid social, we’re talking to advertisers about Instagram and Facebook Story Ads.

Please visit Marketing Land for the full article.
14:56
Stack evolution: Cancel those credit cards and put a process in place
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Through the power of a credit card, everyone in the organization has become a technology purchaser without strategy or discipline. That needs to change.

Please visit Marketing Land for the full article.
11:42
Marketers, ‘The Joneses’ and why it’s dangerous to try and keep up with them
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Companies must make a commitment to be strategic without endless instruction and wasted time for employees who actually use the martech.

Please visit Marketing Land for the full article.
July 26, 2019
21:13
Proposed NYC law would ban sharing of location data within the city
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Passage is not guaranteed but it could inspire other local governments to take similar action.

Please visit Marketing Land for the full article.
19:21
Amazon’s high-flying advertising growth levels out
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Amazon’s advertising businesses grew around 36% year over year in Q2 2019.

Please visit Marketing Land for the full article.
17:21
Twitter ad revenue up 21% in Q2, ad engagement growth continues to slow
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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During the second quarter of 2018, Twitter’s ad engagement growth rate was nearly 4X what it was last quarter.

Please visit Marketing Land for the full article.
14:53
During summer holidays, focus may change but email is still email
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Email is vital even while consumers are on vacation but patterns do change so campaigns need to focus on small screens and seasonal appeal.

Please visit Marketing Land for the full article.
14:03
Facebook’s search ad test is extending to more accounts
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Facebook has been testing the option to place ads in News Feed and Marketplace search results since December.

Please visit Marketing Land for the full article.
12:58
Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Advertisers say demand is leading to more ads to the Instagram News Feed — particularly for users who have a history of engaging with ads.

Please visit Marketing Land for the full article.
July 25, 2019
17:12
D2C brands are driving up customer acquisition costs – and it’s time to course-correct
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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How digitally-native brands can get new customers — and keep them — profitably.

Please visit Marketing Land for the full article.
16:35
Pinterest’s new Mobile Ad Tools let you create, manage campaigns from your phone
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Advertisers will be able to promote Pins from their business accounts right from their mobile devices.

Please visit Marketing Land for the full article.
15:51
Google joins BIMI initiative to combat email fraud
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Google joins a growing list of email technology companies working on Brand Indicators for Messaging Identification.

Please visit Marketing Land for the full article.
15:16
It’s not about your company: Why modern marketers need to be customer-centric
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?”

Please visit Marketing Land for the full article.
14:45
Facebook reported strong ad revenue growth in Q2, Instagram ads continue to drive impression growth
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Ad revenue increased by 28% year-over-year with the strongest growth from North America and Asia-Pacific regions.

Please visit Marketing Land for the full article.
14:40
What marketers and business leaders can learn from a former Navy Seal
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Prove how much you care about your teammates and then project that to customers because your brand is a reflection of your work culture.

Please visit Marketing Land for the full article.
13:51
Bigger & better: See the SMX East agenda
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Explore the in-depth sessions, keynotes, and workshops coming to NYC this November 13-14!

Please visit Marketing Land for the full article.
July 24, 2019
16:42
Snap continues to march forward with solid gains during the second quarter of 2019
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company reported $388 million in revenue for the quarter, and an increase of 13 million daily active users.

Please visit Marketing Land for the full article.
16:03
Prime Day halo effect and 6 other trends to watch for back-to-school search marketing
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the back-to-school season and beyond.

Please visit Marketing Land for the full article.
14:45
5 ways to grow ABM performance by moving beyond your basic persona framework
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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It’s time to think seriously about proactively adding prospective personas and then updating these with real people you’re interacting with.

Please visit Marketing Land for the full article.
14:06
FTC settlement with Facebook imposes tough new privacy rules, including personal liability for CEO Zuckerberg if violated
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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There are lots of new privacy requirements, which Zuckerberg says he welcomes and others say don’t go far enough.

Please visit Marketing Land for the full article.
13:48
Litmus adds integrations with cloud solutions, enhances privacy
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Integrations with some of the top cloud solutions are now available to Litmus users.

Please visit Marketing Land for the full article.
July 23, 2019
20:33
US Justice Department to launch expansive new investigation into big tech firms
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Recent moves from the FTC and DOJ signal a more aggressive investigatory posture toward the tech giants.

Please visit Marketing Land for the full article.
16:28
LinkedIn rolls out new feature to help SMBs promote their service offerings
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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SMB owners can now highlight the services they offer directly on their profile pages.

Please visit Marketing Land for the full article.
July 19, 2019
17:28
Marketing salary survey 2019: Compensation trends in the U.S.
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Our U.S. marketing salary survey analysis highlights majority trends, key disparities, and the shifting roles of the digital industry.

Please visit Marketing Land for the full article.
16:52
mParticle’s new API could help marketers with “anonymous user” data
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The new API seeks to help marketers with data unification and management.

Please visit Marketing Land for the full article.
14:00
Heads up, advertisers: Facebook is shrinking mobile News Feed ad space
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Starting August 19, Facebook is rolling out changes to mobile news feed post and ad layouts, taking them from a 2:3 aspect ratio to 4:5.

Please visit Marketing Land for the full article.
11:28
Ready for the holidays? 1 in 5 US consumers starts holiday shopping in October or earlier
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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More than half are likely to make holiday purchases on their mobile phones, according to Facebook survey trends.

Please visit Marketing Land for the full article.
11:10
Just how black was ‘Black Friday in July’ for retailers not named Amazon?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The data show growth for other retailers, but Amazon captured the bulk of sales.

Please visit Marketing Land for the full article.
10:00
4 ways to future-proof your UX
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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For users with visual, hearing, motor and cognitive issues, A/B split testing and user feedback can help you develop best practices.

Please visit Marketing Land for the full article.
July 18, 2019
16:48
4 steps to becoming an experience brand
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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If you are truly interested in meeting consumer expectations, you’ll not only be measuring and tracking those experiences but also consistently making updates to improve them.

Please visit Marketing Land for the full article.
15:13
Google closes Chrome Incognito Mode loophole to improve privacy
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Publishers aren’t happy, viewing the change as a way to enable users to circumvent paywalls.

Please visit Marketing Land for the full article.
14:16
Parallel tracking for Google display ads: Mandatory as of July 31
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A friendly reminder that the cutover is fast approaching.

Please visit Marketing Land for the full article.
July 17, 2019
16:50
Prime Day sales topped Amazon’s Black Friday, Cyber Monday — combined
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company reported more than 175 million items were purchased by Prime members during the two-day event.

Please visit Marketing Land for the full article.
16:49
TV-focused brand budgets are more efficient when combined with YouTube and Facebook
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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You’ll build more complementary and incremental reach by adding Facebook Video and YouTube to TV, while also creating more efficient campaigns.

Please visit Marketing Land for the full article.
15:41
Email and phone communications dominate conversational martech, but chat isn’t far behind
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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New research produced by Drift and SurveyMonkey Audience shows increasing shift in consumer expectations when it comes to communicating with brands.

Please visit Marketing Land for the full article.
July 16, 2019
16:21
Report: Amazon Prime Day isn’t just for Prime members any more
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Adobe’s data shows both large retailers and smaller, niche e-commerce sites saw a significant lift in online sales during the first 24 hours of Prime Day.

Please visit Marketing Land for the full article.

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