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Marketing Land - Internet Marketing News, Strategies & Tips (75 unread)

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June 25, 2020
13:07
Analytics Audit 101: Identify issues and correct them to ensure the integrity of your data
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Marketing and analytics professionals need to work together to not only increase the accuracy of our data, but to educate people about how to leverage it.

Please visit Marketing Land for the full article.
June 24, 2020
17:22
Google to shutter CallJoy, virtual agent for SMBs, on July 22
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Call intelligence service was another Area 120 project.

Please visit Marketing Land for the full article.
16:36
Content marketing in times of disruption
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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What brands need to consider to produce timely content and stay relevant during market upheavals.

Please visit Marketing Land for the full article.
14:02
The need for (mobile) speed: Small improvements have a big conversion impact
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds.

Please visit Marketing Land for the full article.
June 23, 2020
15:33
Welcome to the Predictive Marketing Era
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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How to become a nimbler, smarter, more successful PPC marketer

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June 22, 2020
16:42
What’s Digital Commerce Advertising and what tools can help?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A convergence of phenomena in interactive advertising and retail are contributing to growth in this category.

Please visit Marketing Land for the full article.
13:00
Starting tomorrow: 40+ free expert-led search marketing sessions
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Don’t miss out on this virtual learning experience.

Please visit Marketing Land for the full article.
June 19, 2020
11:07
This start-up is using AI to suggest emojis, social content for SMBs
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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HelloWoofy wants to streamline social for small business.

Please visit Marketing Land for the full article.
June 18, 2020
22:05
Here’s how to use the new Microsoft Ads Audience Network Planner
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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You can expand your reach beyond your Audience Ads campaigns by uncovering more data with the new audience planner.

Please visit Marketing Land for the full article.
10:05
Soapbox: Is my data telling me the truth?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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How email security programs affected my perception of data integrity.

Please visit Marketing Land for the full article.
June 17, 2020
11:07
Google adding local store details to Shopping, free Promoted Pins for Smart campaigns, more
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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New features and updates are aimed at local businesses and services in the “reopening phase.”

Please visit Marketing Land for the full article.
June 16, 2020
17:28
Actionable ways to drive diversity, equity and inclusion in your marketing organization
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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How to stop paying lip service to diversity and create meaningful change in the marketing and advertising industry.

Please visit Marketing Land for the full article.
16:52
Agile marketing in the era of COVID-19, BLM and recession
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Companies must define who they are, what they stand for, what the company’s brand equity is and how it will leverage that in the current economy.

Please visit Marketing Land for the full article.
14:39
Attend Search Marketing Expo next week for free!
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Register now to access 40+ tactic-rich sessions covering the evolution of local search, the future of Google algorithm updates, and more.

Please visit Marketing Land for the full article.
13:09
Demandbase buys Engagio, adding heft to its ABM platform
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Engagio takeover brings added CRM, automation features at a moment when account-based marketing is top of mind for B2B marketers.

Please visit Marketing Land for the full article.
11:05
Local SEOs most focused on link building and content development, report finds
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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80% of survey respondents said they were also buying (local) ads on Google.

Please visit Marketing Land for the full article.
June 15, 2020
19:45
May e-commerce exceeds holiday 2019, setting up the battle of the marketplaces
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Walmart brought in more online revenue than eBay in May for the fist time.

Please visit Marketing Land for the full article.
18:14
Black Lives Matter content: Latest in unintended brand safety consequences
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content.

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15:41
What’s Digital Asset Management and why are marketers adopting the technology?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets.

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15:30
How using neuroscience can help capture customer sentiment and predict future behavior
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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As you integrate data to create a complete picture of your customers, you must always place an added emphasis on the brain.

Please visit Marketing Land for the full article.
June 11, 2020
11:57
Martech Spotlight: How Kenshoo does digital commerce ad management
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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At a time when digital commerce is more important than ever, we’re profiling vendors that help retailers scale their ads on e-commerce marketplaces.

Please visit Marketing Land for the full article.
11:57
Martech Spotlight: How Kenshoo does digital commerce ad management
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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At a time when digital commerce is more important than ever, we’re profiling vendors that help retailers scale their ads on e-commerce marketplaces.

Please visit Marketing Land for the full article.
10:03
Text messaging is the most effective marketing channel most retail brands aren’t using
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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More than 50% of consumers said they want to text with their favorite brands.

Please visit Marketing Land for the full article.
10:03
Text messaging is the most effective marketing channel most retail brands aren’t using
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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More than 50% of consumers said they want to text with their favorite brands.

Please visit Marketing Land for the full article.
June 10, 2020
16:57
Despite budget cuts, CMOs still bullish on marketing automation investments
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift.

Please visit Marketing Land for the full article.
16:57
Despite budget cuts, CMOs still bullish on marketing automation investments
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Even as marketing spend continues to fall through 2021 due to COVID-19, Forrester expects marketing automation investments will see a slight lift.

Please visit Marketing Land for the full article.
June 09, 2020
18:41
When silence is not an option: Brands dive in with protest support
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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74% of consumers agree with the protests, but there’s divisiveness about how brands should respond to issues.

Please visit Marketing Land for the full article.
18:41
When silence is not an option: Brands dive in with protest support
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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74% of consumers agree with the protests, but there’s divisiveness about how brands should respond to issues.

Please visit Marketing Land for the full article.
16:59
Data roundup: Resources to help you market more effectively during COVID-19
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.

Please visit Marketing Land for the full article.
16:59
Data roundup: Resources to help you market more effectively during COVID-19
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.

Please visit Marketing Land for the full article.
13:26
Prospect for in-person conferences fades for 2020
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Marketers responding to MarTech Today’s Event Participation Index give it a 30% chance that they will attend a conference this year.

Please visit Marketing Land for the full article.
13:26
Prospect for in-person conferences fades for 2020
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Marketers responding to MarTech Today’s Event Participation Index give it a 30% chance that they will attend a conference this year.

Please visit Marketing Land for the full article.
12:50
The capabilities of identity resolution platforms
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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What should you expect when licensing an identity resolution platform?

Please visit Marketing Land for the full article.
12:15
Explore the SMX Next agenda!
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Join us online June 23-24 (for free!) to access 40+ tactic-rich SEO and SEM sessions from leaders in search marketing technology.

Please visit Marketing Land for the full article.
12:15
Explore the SMX Next agenda!
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Join us online June 23-24 (for free!) to access 40+ tactic-rich SEO and SEM sessions from leaders in search marketing technology.

Please visit Marketing Land for the full article.
June 08, 2020
17:39
Sales tech gets a second look as sales enablement moves to the marketing org
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Forrester VP Caroline Robertson says organizations need tools that drive better efficiencies and better experiences for their buyers.

Please visit Marketing Land for the full article.
June 05, 2020
15:46
How to choose the right agile marketing framework
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead.

Please visit Marketing Land for the full article.
June 04, 2020
17:28
How a CDP can help reduce ad spend, drive revenue and build trust with customers
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Customer data platforms can do more than simply wed together your customer data, the right solution can help move the needle in multiple ways.

Please visit Marketing Land for the full article.
15:55
Call analytics platforms: What are they good for?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Use cases for call analytics platforms are expanding and AI is driving more sophisticated approaches.

Please visit Marketing Land for the full article.
15:37
Combine location data and external trends to build diverse audience strategies [Video]
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Consumers are responding to unemployment and economic uncertainty, which may make your pre-pandemic audience segments less reliable.

Please visit Marketing Land for the full article.
June 02, 2020
16:58
To be more agile, it’s time MOPs teams get comfortable saying ‘No’
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Being able to keep consistent work processes and practices are key to a adopting an agile approach, but it’s difficult to do when every project is a priority.

Please visit Marketing Land for the full article.
15:42
Pro Tip: Here’s how you need to work with Influencers on TikTok
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Content suitable for YouTube or Instagram typically won’t perform well on TikTok so give your influencers some room to tailor the content to what they know works well.

Please visit Marketing Land for the full article.
June 01, 2020
17:01
Boost in voice calls poses opportunities for marketers using call analytics platforms
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Every interaction with a customer or prospect offers opportunities for collecting insights.

Please visit Marketing Land for the full article.
16:22
Soapbox: Don’t kick SMBs to the curbside – for many, it’s their new lifeline
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure.

Please visit Marketing Land for the full article.
11:12
Your customers aren’t interested in your COVID messaging anymore, what now?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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COVID burnout is real, but the pandemic is not over.

Please visit Marketing Land for the full article.
May 29, 2020
14:14
Breaking down the push and pull of expansion, consolidation across the martech app ecosystem
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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As the martech industry continues to grow exponentially, two paradoxical truths remain constant: Massive consolidation in platforms and massive expansion in apps.

Please visit Marketing Land for the full article.
14:04
Has your opinion about attending conferences changed? Take our survey
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions.

Please visit Marketing Land for the full article.
May 27, 2020
19:21
Google is coming for Facebook budgets with Discovery ads, now available globally
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Discovery campaigns are available to all advertisers globally.

Please visit Marketing Land for the full article.
18:13
Facebook Marketplace is open for businesses selling new products
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The Marketplace used to only be a C2C platform but now there is a major B2C opportunity for US retailers.

Please visit Marketing Land for the full article.
14:35
Brands need to add new chapters to their crisis marketing playbook
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world.

Please visit Marketing Land for the full article.
13:51
Learn actionable tactics from search marketing experts – free!
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Register now to access 40+ sessions that will help drive more traffic, leads, and sales.

Please visit Marketing Land for the full article.
May 26, 2020
18:09
Who’s who in the identity resolution vendor landscape?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Vendors providing identity resolution tools run the gamut from giant publicly-held companies to smaller pure-play venture-funded providers.

Please visit Marketing Land for the full article.
15:18
Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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SMBs spend billions annually on digital advertising and marketing services.

Please visit Marketing Land for the full article.
13:59
Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Intriguing new feature could simply be a test or the future of shopping on the Google Assistant.

Please visit Marketing Land for the full article.
13:15
Blogging for Shopify: A unique SEO approach
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Shopify stores may need to create blog content to rank for keywords that seem strictly transactional.

Please visit Marketing Land for the full article.
May 21, 2020
11:43
Marketers still struggle to build a unified source of data
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Without a unified record of their data, marketers often lack a holistic view of their investments, real-time insights and alignment across teams.

Please visit Marketing Land for the full article.
May 20, 2020
17:29
4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable.

Please visit Marketing Land for the full article.
10:05
Soapbox: As customers are forced to cheat on their favorite brands, will they come back?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Ongoing supply chain shortages are part of our collective reality as retailers struggle to keep products stocked.

Please visit Marketing Land for the full article.
May 19, 2020
15:30
YouTube Select: YouTube’s new premium advertising program adds connected TV targeting
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Brand advertisers will be able to target TV screen viewing for the first time.

Please visit Marketing Land for the full article.
14:37
Why brands should consider audio marketing as consumers settle into life at home
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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With behavior shifting, the audio market’s growth offers a unique environment for brands to stay top of mind with consumers.

Please visit Marketing Land for the full article.
13:20
See who’s keynoting SMX Next
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Join us online (for free!) June 23-24 to access 30+ sessions from leaders in search marketing technology, plus keynotes from four Search Engine Land experts.

Please visit Marketing Land for the full article.
May 18, 2020
18:45
Why Identity Resolution Platforms are so relevant today
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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With consumers using more devices than ever and expecting personalized interactions, identity resolution platforms are connecting the dots for marketers.

Please visit Marketing Land for the full article.
12:08
Marketing’s new challenge: Moving to the next normal
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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You must find ways to tailor each channel’s messaging that’s appropriate for your company, your market and your customers as your operations begin to reopen.

Please visit Marketing Land for the full article.
May 15, 2020
17:03
Before you rip and replace another martech tool, it may be time to build a roadmap
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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More than 80% of marketing technologists reported they had upgraded at least one marketing tech application last year, according to MarTech Today’s 2020 MarTech Replacement Survey.

Please visit Marketing Land for the full article.
May 14, 2020
18:23
4 cognitive biases and psychological drivers for influencing behavior
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Using psychology as part of your marketing strategy can help you increase conversions and reduce buying cycles.

Please visit Marketing Land for the full article.
17:22
How real is your real-time marketing?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The term “real-time marketing” gets bandied about regularly, but brands that can actually implement real-time efforts stand to outperform their competition.

Please visit Marketing Land for the full article.
May 13, 2020
16:43
The benefits of using workflow and project management tools
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Considering adding a workflow or project management solution to your martech stack, but looking for a business case?

Please visit Marketing Land for the full article.
14:30
How to counteract dips in productivity as workflow disruptions become the new norm
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Sixty-two percent of companies have seen decreases in productivity since enforcing work from home policies.

Please visit Marketing Land for the full article.
13:15
In a consumer-driven world, CDPs are essential
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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As brands try to keep up with shifting consumer behaviors, are customer data platforms becoming the MVP of martech stacks?

Please visit Marketing Land for the full article.
9:57
Pro Tip: How brands can enter TikTok with a viral challenge
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Hashtag challenges on the platform are generally top of funnel campaigns designed to create buzz, awareness and affinity.

Please visit Marketing Land for the full article.
May 12, 2020
17:42
Retailers can now link their PayPal and Google Merchant Center accounts
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The integration makes it easier to get up and running with Google’s free Shopping listings.

Please visit Marketing Land for the full article.
17:41
Don’t ignore data compliance when adding 3rd party marketing tools
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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As brands make quick pivots to survive the current economy, MOPs teams must keep data security top of mind.

Please visit Marketing Land for the full article.
13:35
Amazon Posts: A feed-based shopping experience on Amazon
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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If your brand has social content created, adding Amazon Posts into the channel mix is an easy way to get some real estate with this new placement.

Please visit Marketing Land for the full article.
12:14
Authentic communication is more important than ever in the age of coronavirus
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Don’t do something because everyone else is – make sure it has purpose and meaning because your customers need honesty and transparency like never before.

Please visit Marketing Land for the full article.
May 11, 2020
17:56
What are enterprise workflow and project management tools and how do they help marketers?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Accountability and transparency are two of the benefits these solutions offer.

Please visit Marketing Land for the full article.

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