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August 13, 2018
20:00
Marketing Day: MarTech Conference coming to Boston, Cision adds image tracking & more
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: MarTech Conference coming to Boston, Cision adds image tracking & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.
20:00
Marketing Day: MarTech Conference coming to Boston, Cision adds image tracking & more
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

Tags: [edit]

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: MarTech Conference coming to Boston, Cision adds image tracking & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.
17:35
‘Martech’ is more than software. It’s a tribe. Join us in Boston.
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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“Martech” isn’t shorthand for “marketing technology.” It’s the intersection of marketing, technology and management that fires the imagination and enables the possible: silos come down, agility increases and customer satisfaction soars. Join the community of marketing leaders who share this “grand...

Please visit Marketing Land for the full article.
17:35
‘Martech’ is more than software. It’s a tribe. Join us in Boston.
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

Tags: [edit]

“Martech” isn’t shorthand for “marketing technology.” It’s the intersection of marketing, technology and management that fires the imagination and enables the possible: silos come down, agility increases and customer satisfaction soars. Join the community of marketing leaders who share this “grand...

Please visit Marketing Land for the full article.
15:45
Earned media platform Cision adds image tracking with ShareIQ purchase
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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ShareIQ’s technology is designed to track huge numbers of images across the web, even if they have been slightly modified. The post Earned media platform Cision adds image tracking with ShareIQ purchase appeared first on Marketing Land.

Please visit Marketing Land for the full article.
15:45
Earned media platform Cision adds image tracking with ShareIQ purchase
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

Tags: [edit]

ShareIQ’s technology is designed to track huge numbers of images across the web, even if they have been slightly modified. The post Earned media platform Cision adds image tracking with ShareIQ purchase appeared first on Marketing Land.

Please visit Marketing Land for the full article.
14:16
Salesforce promotes COO Keith Block to co-chief executive
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The former Oracle executive will share leadership with chairman and co-founder Marc Benioff. The post Salesforce promotes COO Keith Block to co-chief executive appeared first on Marketing Land.

Please visit Marketing Land for the full article.
14:16
Salesforce promotes COO Keith Block to co-chief executive
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The former Oracle executive will share leadership with chairman and co-founder Marc Benioff. The post Salesforce promotes COO Keith Block to co-chief executive appeared first on Marketing Land.

Please visit Marketing Land for the full article.
14:11
The United States finally starts to talk about data privacy legislation
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to take data privacy seriously. The post The United States finally starts to talk about data privacy legislation appeared first on Marketing Land.

Please visit Marketing Land for the full article.
14:11
The United States finally starts to talk about data privacy legislation
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Despite the US Commerce Secretary's condemnation of Europe's GDPR in May, there are signs that federal and state governments are starting to take data privacy seriously. The post The United States finally starts to talk about data privacy legislation appeared first on Marketing Land.

Please visit Marketing Land for the full article.
August 10, 2018
20:00
Marketing Day: Facebook Pages change, Quantcast reports on GDPR & more
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook Pages change, Quantcast reports on GDPR & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.
19:00
The science of storytelling
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The importance of storytelling has become universally accepted in today's marketing world, but why does it work so well? Contributor Peter Minnium delves into the biological underpinnings of how stories affect us. The post The science of storytelling appeared first on Marketing Land.

Please visit Marketing Land for the full article.
15:47
Quantcast reports more than 90% of visitors to EU domains grant GDPR consent
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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About 81 percent of visitors say yes to every consent choice, according to this consent management platform. The post Quantcast reports more than 90% of visitors to EU domains grant GDPR consent appeared first on Marketing Land.

Please visit Marketing Land for the full article.
15:41
CDPs: Why now?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Our new MarTech Intelligence report on choosing a CDP vendor elicits an inquiry into how this category emerged only recently, after years of hype about “a single view of the customer.” The post CDPs: Why now? appeared first on Marketing Land.

Please visit Marketing Land for the full article.
15:00
Facebook to reveal country of origin behind Pages
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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New authorization for Pages "with large US audiences" will prevent posting by those who decline to complete the process. The post Facebook to reveal country of origin behind Pages appeared first on Marketing Land.

Please visit Marketing Land for the full article.
14:24
How to rev up your page speed for better website performance
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and points out what you can do to improve your page speed without a bunch of hocus-pocus. The post How to rev up your page speed for better website performance...

Please visit Marketing Land for the full article.
14:20
Structuring paid search campaigns: Segmentation vs. aggregation
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs. The post Structuring paid search campaigns: Segmentation vs. aggregation appeared first on Marketing Land.

Please visit Marketing Land for the full article.
13:51
The ultimate guide to using Bing Webmaster Tools – Part 2
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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In Part 2 of this series on Bing Webmaster Tools, contributor and Bing Chief Evangelist Christi Olson reviews four BWT sections: My Sites, Dashboards, Configure My Site and Reports & Data. The post The ultimate guide to using Bing Webmaster Tools – Part 2 appeared first on Marketing...

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August 09, 2018
21:15
How to take advantage of Facebook’s Advanced Matching Pixel
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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If you're not using Facebook's Advanced Matching Pixel, contributor Justin Freid says you're missing out -- and he explains why you need to adopt it. The post How to take advantage of Facebook’s Advanced Matching Pixel appeared first on Marketing Land.

Please visit Marketing Land for the full article.
20:00
Marketing Day: Facebook ad policies & content review process, push notifications & more
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook ad policies & content review process, push notifications & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.
April 25, 2018
21:46
New Gmail features are on the way, including a confidential mode that lets users expire messages
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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First announced earlier this month, the Gmail redesign will include several new features scheduled to roll out over the coming weeks. The post New Gmail features are on the way, including a confidential mode that lets users expire messages appeared first on Marketing Land.

Please visit Marketing Land for the full article.
21:22
Reddit’s native ads are now available in the Android app
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Promoted Posts are now available on Reddit's Android and iOS apps. The post Reddit’s native ads are now available in the Android app appeared first on Marketing Land.

Please visit Marketing Land for the full article.
20:00
Marketing Day: Facebook safety measures, Twitter’s updated TOS & 2018 Stackie Award winners
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook safety measures, Twitter’s updated TOS & 2018 Stackie Award winners appeared first on Marketing Land.

Please visit Marketing Land for the full article.
19:21
Facebook continues to refine its app data & ad-targeting safety measures
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The site announced a number of changes to its app APIs and introduced a new ad-targeting prompt that reminds advertisers about anti-discrimination policies. The post Facebook continues to refine its app data & ad-targeting safety measures appeared first on Marketing Land.

Please visit Marketing Land for the full article.
17:29
3 lessons learned from 365,000 Amazon furniture & home goods product pages
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis. The post 3 lessons learned from 365,000 Amazon furniture & home goods product pages appeared first on Marketing Land.

Please visit Marketing Land for the full article.
17:21
Twitter updates TOS and privacy policy to comply with GDPR
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The social media company joins other large companies updating their policies to comply with the sweeping EU legislation. The post Twitter updates TOS and privacy policy to comply with GDPR appeared first on Marketing Land.

Please visit Marketing Land for the full article.
17:15
2018 Stackie Award winners: The most impactful martech stacks this year
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Scott Brinker announces the winners and talks about the Stackies in general on Tuesday, the first full day of this year's MarTech conference. The post 2018 Stackie Award winners: The most impactful martech stacks this year appeared first on Marketing Land.

Please visit Marketing Land for the full article.
16:36
Reports: Fake reviews are a growing problem on Amazon, Google
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Facebook is reportedly the source of some of the fake review solicitations. The post Reports: Fake reviews are a growing problem on Amazon, Google appeared first on Marketing Land.

Please visit Marketing Land for the full article.
15:06
At this year’s MarTech Conference, trust takes a starring role
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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It’s appropriate that, in the year of GDPR and the Facebook scandal, marketers are coming back to the key ingredient in customer relationships. The post At this year’s MarTech Conference, trust takes a starring role appeared first on Marketing Land.

Please visit Marketing Land for the full article.
14:59
Scott Brinker unveils his most populous Marketing Technology Landscape yet
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem. The post Scott Brinker unveils his most populous Marketing Technology Landscape yet appeared first on Marketing Land.

Please visit Marketing Land for the full article.
April 12, 2018
21:08
YouTube to stop supporting third-party ad serving in EU in May, citing GDPR
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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YouTube will also limit support for third-party pixel tracking, according to a memo. The post YouTube to stop supporting third-party ad serving in EU in May, citing GDPR appeared first on Marketing Land.

Please visit Marketing Land for the full article.
20:24
What Zuckerberg’s testimony may mean for CDA’s Section 230
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Is Facebook really taking responsibility for the content others publish on its site? Contributor Chris Silver Smith explores the possible ramifications of this change in position. The post What Zuckerberg’s testimony may mean for CDA’s Section 230 appeared first on Marketing Land.

Please visit Marketing Land for the full article.
20:12
Marketing Day: Snapchat tests an e-commerce option, Instagram Nametags & dynamic search ads
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Snapchat tests an e-commerce option, Instagram Nametags & dynamic search ads appeared first on Marketing Land.

Please visit Marketing Land for the full article.
19:16
Snapchat looks to offer new e-commerce options for Discover Publishers
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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A feature is being tested that will let users swipe on a product and buy it from the Snap Store within Snapchat's Discover platform. The post Snapchat looks to offer new e-commerce options for Discover Publishers appeared first on Marketing Land.

Please visit Marketing Land for the full article.
18:16
Instagram tests scannable Nametags, taking another page from Snapchat’s playbook
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Similar to Snapchat's Snapcodes, Nametags will allow users to create a scannable image that makes it easier to gain followers. The post Instagram tests scannable Nametags, taking another page from Snapchat’s playbook appeared first on Marketing Land.

Please visit Marketing Land for the full article.
16:55
Report: Sales of Apple smart speaker stall
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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According to Slice Intelligence Apple saw 10 percent of Q1 US smart speaker sales but the number has fallen more recently. The post Report: Sales of Apple smart speaker stall appeared first on Marketing Land.

Please visit Marketing Land for the full article.
16:41
Grabbr employs blockchain tech to lock-record its social sharing
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical metric. The post Grabbr employs blockchain tech to lock-record its social sharing appeared first on Marketing Land.

Please visit Marketing Land for the full article.
16:32
A panda named Genius joins this world to boost a new IMAX movie
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The animated character is available via a free interactive AR app that allows users to converse by selecting questions or answers. The post A panda named Genius joins this world to boost a new IMAX movie appeared first on Marketing Land.

Please visit Marketing Land for the full article.
16:09
What marketers need to know about Facebook’s updated Business Tools Terms
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The updates are largely guided by GDPR and go into effect May 25, 2018. The post What marketers need to know about Facebook’s updated Business Tools Terms appeared first on Marketing Land.

Please visit Marketing Land for the full article.
14:39
Behavioral triggered emails: Not just for e-commerce anymore
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment. The post Behavioral triggered emails: Not just for e-commerce anymore appeared first on Marketing Land.

Please visit Marketing Land for the full article.
March 30, 2018
21:26
Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech...

Please visit Marketing Land for the full article.
20:58
How to turn video into sales: SMX West recap
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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From the how and why to invest in creative to understanding targeting and creative capabilities across various platforms to drive performance. The post How to turn video into sales: SMX West recap appeared first on Marketing Land.

Please visit Marketing Land for the full article.
18:00
The rise of passive opt outs: Four ways to boost engagement
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again. The post The rise of passive opt outs: Four ways to boost engagement appeared first on Marketing Land.

Please visit Marketing Land for the full article.
16:47
IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. The post IAS launches brand safe, fraud-free programmatic tech solution for in-app ads appeared first on Marketing Land.

Please visit Marketing Land for the full article.
14:50
BIMI launches to add trusted logos to emails
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust. The post BIMI launches to add trusted logos to emails appeared first on Marketing Land.

Please visit Marketing Land for the full article.
13:36
Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The change signals a new phase for the social giant and its advertisers as regulation pressures mount. The post Reaction: Advertisers cautiously optimistic after Facebook says it’s pulling third-party targeting data appeared first on Marketing Land.

Please visit Marketing Land for the full article.
13:34
Facebook’s removing third-party targeting data: What marketers need to know
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Phasing out of data brokers marks a shift as Facebook faces mounting scrutiny and regulatory pressure. Here's what's changing why and when. The post Facebook’s removing third-party targeting data: What marketers need to know appeared first on Marketing Land.

Please visit Marketing Land for the full article.
0:37
Apple iOS 11.3: Business Chat and privacy as a marketing tool
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Amid a number of new features, these two could have the most impact. The post Apple iOS 11.3: Business Chat and privacy as a marketing tool appeared first on Marketing Land.

Please visit Marketing Land for the full article.
March 29, 2018
21:19
Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Facebook boots data brokers, Instagram improves Stories ads & LinkedIn rolls out native video advertising appeared first on Marketing Land.

Please visit Marketing Land for the full article.
19:15
Outbrain partners with Telaria to offer video ads
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The content discovery platform said this is its first ongoing offering of outstream video ads. The post Outbrain partners with Telaria to offer video ads appeared first on Marketing Land.

Please visit Marketing Land for the full article.
March 10, 2018
0:03
Snapchat’s @-tagging test could help brands & influencers build their follower numbers
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The company says the feature is in 'test mode' and currently works for any type of account, including 'organic' brand accounts.

Please visit Marketing Land for the full article.
March 09, 2018
21:11
Creating the best lead-gen website, step by step
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Before you jump into conversion rate optimization, contributor Allen Martinez says your website must reflect a deep understanding of your customers, among other things. Read on for how best to approach the challenge.

Please visit Marketing Land for the full article.
21:05
Marketing Day: Facebook’s News Feed & CPMs, Twitter rethinks verification & Amazon acquires Ring
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.
20:30
No, we can’t say Facebook CPMs are up because of the News Feed change
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Why new data doesn't indicate whether people are spending less time on Facebook now. And what it does show.

Please visit Marketing Land for the full article.
20:07
Twitter’s Jack Dorsey says the platform’s intention is to open verification to everyone
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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During a 45-minute livestream, Twitter's CEO and three other executives answered questions around the site's safety-abuse and misinformation issues.

Please visit Marketing Land for the full article.
16:50
What’s the real strategy behind Amazon’s acquisition of Ring?
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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For the CMO of CDP Treasure Data, it’s not just ‘the last mile.’ It’s really about more data to completely map the consumer experience.

Please visit Marketing Land for the full article.
16:45
TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Now, the service can track the digital impact of broadcast TV ads across devices and report back demographics to the brand.

Please visit Marketing Land for the full article.
16:23
IAB Europe unveils its GDPR Transparency & Consent Framework
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Advertisers, say hello to the Daisybit.

Please visit Marketing Land for the full article.
15:25
Accelerating your AI journey — 5 steps to get CMOs started
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Contributor Jim Yu encourages marketers to avoid getting bogged down in learning AI technology, but suggests they instead focus on what can be done with it.

Please visit Marketing Land for the full article.
March 08, 2018
22:21
Swift shifts in marketing spend aren’t enough to stem the Amazonian tide
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Contributor Mike Sands contends that turning customer data into a strategic asset is the key to success in today's environment.

Please visit Marketing Land for the full article.
February 06, 2018
22:17
The new advertising industrial complex is here — for now
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Could the cataclysmic decline of the retail industry in 2017 have been avoided? Contributor David Rodnitzky thinks so and explains why an aggressive marketing strategy makes the difference.

Please visit Marketing Land for the full article.
21:47
How to create content to support local SEO and rock the rankings
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Are you looking for ways to increase your organic visibility and rankings in local search results? Contributor Kristopher Jones shares how to shine in local search results using locally focused content.

Please visit Marketing Land for the full article.
21:02
The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Google's partnership with WordPress aims to jump-start the platform's support of the latest web technologies -- particularly those involving performance & mobile experience. And they're hiring WordPress experts.

Please visit Marketing Land for the full article.
21:00
Marketing Day: Blockmetry’s GDPR-friendly software, mobile app trends & omnichannel marketing
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.
20:08
With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The ad exchange will implement the new policy in full by the end of this quarter.

Please visit Marketing Land for the full article.
18:13
Twitter loses its AR, VR head Alessandro Sabatelli
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The former Apple designer had joined Twitter less than two years ago.

Please visit Marketing Land for the full article.
15:56
Blockmetry launches its GDPR-friendly web traffic software
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Developed by a former Google engineer, it can’t be blocked by analytics blockers, and so can show 100% of a site’s traffic.

Please visit Marketing Land for the full article.
15:50
Innovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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The format opens up new possibilities for non-interrupting, contextual ads on OTT TV.

Please visit Marketing Land for the full article.
12:30
4 ways to get more out of Bing Ads
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Sometimes Bing Ads is the forgotten stepchild of PPC. The reasons probably trace back to when Bing Ads was very hard to manage and provided very little opportunity for the effort invested, but times have changed. With now more market share and easier tools to manage them, Bing Ads can be a...

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February 05, 2018
22:00
Four new search trends in mobile app discovery
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Consumers are searching for helpful apps and downloading what best meets their needs. Contributor Brian Solis discusses what you can do to be sure it’s your app they discover and download.

Please visit Marketing Land for the full article.
January 29, 2018
15:30
Pummeling users with Google remarketing ads they don’t want to see? Now they can mute those, too
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Google announced more options for users to control the kinds of ads they see.

Please visit Marketing Land for the full article.
14:23
Insights from our 2017 holiday retail survey
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Retail marketers weighed in on what they did differently this holiday season.

Please visit Marketing Land for the full article.
14:00
Twitter will host its first-ever #BrandBowl to honor top Super Bowl campaigns
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Twitter will recognize the brands that received the most attention on its social network during the NFL’s championship game.

Please visit Marketing Land for the full article.
January 26, 2018
21:59
Twitter starts selling sponsorships of individual publishers’ Moments
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Bank of America is the first brand to run a Sponsored Moment, which includes a branded cover and ads throughout the magazine-esque collection of tweets.

Please visit Marketing Land for the full article.
21:00
Marketing Day: B2B lead nurturing, Urban Airship’s latest updates & more
» ‎ Marketing Land - Internet Marketing News, Strategies & Tips

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Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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