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October 24, 2022
17:00
Your AdSense 2022 holiday checklist
» ‎ Inside AdSense

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The 2022 AdSense holiday season checklist is here to help you get your site and content ready for the busiest time of year.
October 11, 2022
15:00
Simplifying privacy-safe ads personalization
» ‎ Inside AdSense

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Google Ad Manager and AdSense partners can now set and use first-party cookies for ads personalization with minimal technical expertise required.
October 05, 2022
16:30
What publishers should focus on now to prepare for privacy changes
» ‎ Inside AdSense

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Episode 4 in our privacy explainer video series takes a close look at what publishers should be doing today to prepare for upcoming privacy changes.
June 29, 2022
17:00
Kickstart your monetization with the AdSense onboarding video series
» ‎ Inside AdSense

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A new five-part video series on YouTube to onboard publishers to AdSense. The series covers ad units, sites, performance and revenue.
June 16, 2022
15:00
Celebrate publisher stories on our new website
» ‎ Inside AdSense

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The new Google for Publishers site celebrates publishers on the ad-supported internet.
March 16, 2022
18:30
Introducing Related search for content pages
» ‎ Inside AdSense

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Related search for content is a new navigation unit that shows your site visitors search terms related to the page they are viewing.
December 16, 2021
14:00
7 takeaways from our Black and Latinx Publishers Summit
» ‎ Inside AdSense

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Google hosted the 2021 Black and Latinx Publishers Summit, where industry leaders and publishers shared top tips for growing their businesses.
December 08, 2021
16:00
Your guide to user-generated content
» ‎ Inside AdSense

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User-generated content infographic and troubleshooter to help publishers stay policy compliant.
November 23, 2021
19:00
PubCast Season 2: turning passions into profits
» ‎ Inside AdSense

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PubCast is a miniseries that explores how website creators and app developers turned their passions into profit.
November 17, 2021
15:00
Behind ads privacy: our latest Publisher Privacy Q&A
» ‎ Inside AdSense

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In the second episode of our Publisher Privacy Q&A video series, we simplify how the technology behind the Privacy Sandbox works.
November 02, 2021
17:00
Prioritize and fix issues in the new Policy center
» ‎ Inside AdSense

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It’s now easier to understand, prioritize and fix policy issues in the new Policy center.
October 07, 2021
18:00
Moving AdSense to a first-price auction
» ‎ Inside AdSense

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AdSense for Content is announcing the intention to move its auction to first price to simplify the ad selling and buying experience.
August 31, 2021
16:00
Watch our new privacy video series for publishers
» ‎ Inside AdSense

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To help publishers stay current on ads privacy topics, we’ve created a new video series that addresses the questions we hear most often.
July 29, 2021
17:00
Helping site owners manage consent in AdSense
» ‎ Inside AdSense

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AdSense is helping website owners manage consent for privacy regulations.
June 16, 2021
18:00
Announcing the Google AdSense Site Approvals video series
» ‎ Inside AdSense

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Watch our video series to learn about the best policy practices to get your content ready for approval with Google AdSense.
March 30, 2021
19:00
Find the right Certified Publishing Partner for your monetization needs
» ‎ Inside AdSense

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Google Certified Publishing Partners help thousands of publishers earn more revenue by optimizing their setup and supporting their needs within and beyond monetization.
March 24, 2021
16:00
Sustainable Monetized Websites: A new video series
» ‎ Inside AdSense

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Watch our video series to learn about the latest policies and best practices in areas like navigation, user-generated content, unique and original content, and more.
March 17, 2021
17:00
Join the Women of AdSense summit
» ‎ Inside AdSense

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Join us at the Women of AdSense summit to celebrate the women in publishing and learn how you can grow your business with AdSense.
March 02, 2021
17:00
Hear how digital businesses grew in our new podcast, PubCast
» ‎ Inside AdSense

Tags: [edit]

PubCast is a miniseries that explores how website creators and app developers turned their passions into profit.
February 16, 2021
18:00
Join the Women of Publishing webinar series
» ‎ Inside AdSense

Tags: [edit]

This masterclass is an opportunity for women leaders to enhance their business’ digital strategy through an exclusive series.
September 21, 2020
18:00
A guide to common AdSense policy questions
» ‎ Inside AdSense

Tags: [edit]
AdSense program policies help ensure we preserve a healthy digital ecosystem for the benefit of all users, advertisers and publishers. Based on feedback from AdSense publishers, we know that there's more we could be doing to make our policies easier to understand. To demystify some common questions, we’re sharing a new infographic with important information on:
- Google’s digital ecosystem and the role of advertising policies
- Most frequently faced policy violations
- Resolving policy issues and navigating through the AdSense policy center
Check it out below, and don't forget to download or bookmark the infographic with clickable links.
September 17, 2020
15:00
Helping global publishers accelerate business growth
» ‎ Inside AdSense

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Since launching the Google News Initiative in 2018, we’ve worked with news organizations of all sizes as they’ve adapted to the challenges of an increasingly digital world, which has impacted their business models and consumer behavior. Programs like our GNI Labs have helped publishers tackle specific business challenges, like digital subscriptions, advertising and data, while tools like News Consumer Insights have helped thousands of newsrooms grow their audiences online.

During this time, we’ve learned from our partners that the shift to digital doesn’t happen overnight. It takes months and even years of hard work to attract and develop digitally-minded talent, adopt data-driven thinking and build an audience-first culture. Through the GNI, we want to support publishers with this transition.

That’s why today, we’re introducing a global program to help news publishers navigate the complexity of digital transformation. The GNI Digital Growth Program is a free program aimed at helping small and mid-sized news publishers around the world develop the capabilities required to accelerate the growth of their businesses online. The program is informed by the lessons learned from GNI projects and programs, and was built in collaboration with industry experts including FT Strategies, FTI Consulting and Mather Economics, plus news industry associations including INMA, Local Media Association and WAN-IFRA.

The GNI Digital Growth Program will initially focus on five topic areas: Reader Revenue, Audience Development, Advertising Revenue, Data and Product. Our curriculum includes playbooks full of real-world examples, interactive exercises to help solve business problems, workshops to bring these lessons to life and Labs to provide hands-on advisory support. At first, we’re focusing on our Reader Revenue pillar, with other topic areas coming over the next few months. Participating publishers can anticipate access to:
- A comprehensive playbook that offers publishers strategies and real-world examples to help with building and optimizing a reader revenue model
- A set of interactive exercises, including an Opportunity Sizing exercise to help publishers estimate their potential reader revenue opportunity, a User Funnel diagnostic to identify areas for improvement across key reader revenue performance metrics and a Goal Setting exercise to build a plan for long-term reader revenue growth
- Workshops led by top industry experts offering business recommendations
- GNI Labs which provide a group of publishers with personalized support and one-on-one coaching from our industry partners
Publishers can access the free playbooks and exercises at any time on our online hub. The workshops are available on a first-come-first-served basis, while Labs will be available upon application. To sign up for our first series of workshops, please visit our GNI Digital Growth Program page.

This program builds on our recently launched edition in Europe. We’ve now expanded to ten languages: English, Spanish, Portuguese, French, Italian, Polish, German, Korean, Japanese and Bahasa Indonesia. And as the curriculum evolves over time, we will introduce specialty sessions for publishers, such as Print-to-Digital Transformation and Digital Startups.

Google has long invested in supporting news organizations as they adapt their business models in an evolving media landscape. That’s why widely sharing our findings with the news industry has always been a cornerstone of the Google News Initiative’s approach. Through the GNI Digital Growth Program, we look forward to working with more news companies to think differently about their digital business, unlock new revenue opportunities and build sustainable growth online.
15:00
Helping global publishers accelerate business growth
» ‎ Inside AdSense

Tags: [edit]
Since launching the Google News Initiative in 2018, we’ve worked with news organizations of all sizes as they’ve adapted to the challenges of an increasingly digital world, which has impacted their business models and consumer behavior. Programs like our GNI Labs have helped publishers tackle specific business challenges, like digital subscriptions, advertising and data, while tools like News Consumer Insights have helped thousands of newsrooms grow their audiences online.

During this time, we’ve learned from our partners that the shift to digital doesn’t happen overnight. It takes months and even years of hard work to attract and develop digitally-minded talent, adopt data-driven thinking and build an audience-first culture. Through the GNI, we want to support publishers with this transition.

That’s why today, we’re introducing a global program to help news publishers navigate the complexity of digital transformation. The GNI Digital Growth Program is a free program aimed at helping small and mid-sized news publishers around the world develop the capabilities required to accelerate the growth of their businesses online. The program is informed by the lessons learned from GNI projects and programs, and was built in collaboration with industry experts including FT Strategies, FTI Consulting and Mather Economics, plus news industry associations including INMA, Local Media Association and WAN-IFRA.

The GNI Digital Growth Program will initially focus on five topic areas: Reader Revenue, Audience Development, Advertising Revenue, Data and Product. Our curriculum includes playbooks full of real-world examples, interactive exercises to help solve business problems, workshops to bring these lessons to life and Labs to provide hands-on advisory support. At first, we’re focusing on our Reader Revenue pillar, with other topic areas coming over the next few months. Participating publishers can anticipate access to:
- A comprehensive playbook that offers publishers strategies and real-world examples to help with building and optimizing a reader revenue model
- A set of interactive exercises, including an Opportunity Sizing exercise to help publishers estimate their potential reader revenue opportunity, a User Funnel diagnostic to identify areas for improvement across key reader revenue performance metrics and a Goal Setting exercise to build a plan for long-term reader revenue growth
- Workshops led by top industry experts offering business recommendations
- GNI Labs which provide a group of publishers with personalized support and one-on-one coaching from our industry partners
Publishers can access the free playbooks and exercises at any time on our online hub. The workshops are available on a first-come-first-served basis, while Labs will be available upon application. To sign up for our first series of workshops, please visit our GNI Digital Growth Program page.

This program builds on our recently launched edition in Europe. We’ve now expanded to ten languages: English, Spanish, Portuguese, French, Italian, Polish, German, Korean, Japanese and Bahasa Indonesia. And as the curriculum evolves over time, we will introduce specialty sessions for publishers, such as Print-to-Digital Transformation and Digital Startups.

Google has long invested in supporting news organizations as they adapt their business models in an evolving media landscape. That’s why widely sharing our findings with the news industry has always been a cornerstone of the Google News Initiative’s approach. Through the GNI Digital Growth Program, we look forward to working with more news companies to think differently about their digital business, unlock new revenue opportunities and build sustainable growth online.
August 25, 2020
15:00
The new AdSense reporting is live
» ‎ Inside AdSense

Tags: [edit]
The mission of AdSense Reporting is to enable publishers to make decisions to grow their businesses by providing information and insights about their monetization performance, audience and content. To achieve this goal, we are announcing a new version of AdSense reporting. We are launching it in phases, so it might be a week or two before you see it in your own account. When your account is updated, you'll automatically be opted in the new reporting experience. You can switch between the old and new reports by clicking the toggle at the top of the page. In September we'll retire the old reporting page.

What's new
- Simpler to use:Interface is redesigned to make it easier to select date ranges, filters, breakdowns etc. We've also removed metric families and added a new metrics picker.
- Easier to visualize:Charts are improved and more closely integrated with the table. You can now display each data series on a chart with a single click.
- Better experience on mobile:Reporting is now mobile-optimized page to provide the same improvements on desktop and mobile devices.
- More supportive:More in-product help is available for you to hover over the information icons in the interface to get explanations of metrics.
We've limited reporting data for all AdSense products (Adsense for content, AdSense for search, etc.) to the last 3 years and removed all YouTube and AdMob reporting data from AdSense reports. Learn more.

What’s next
During the next year we’ll focus on contextualising Reporting data with actionable suggestions and assistance to make it easier to grow your business and focus on the right content. Simply getting more insights from the data you already have.

We will also upgrade our API in 2021 enhancing it with the more parameters and signals. Stay tuned for more updates.
May 06, 2020
16:00
Resources to help optimize your business
» ‎ Inside AdSense

Tags: [edit]
Online content and media consumption behaviors are continuously evolving. If you'd like to optimize your online business and help improve your AdSense performance, it's important to follow and adapt to the trends. We'd like to provide some resources to help you successfully navigate in an ever-changing digital environment.
Adapt your content to changing trends
It’s important to understand what’s top of mind for the people you’re aiming to reach in order to make your content interesting and useful to wide audiences. Below are some tools you can use to optimize your content:
Understand user interests

Use Google Trends to analyze the popularity of top search queries in Google Search across regions and languages. If you need help with understanding, using and visualizing the data better, you can get Google Trends lessons.

Stay on top of market trends in a dynamic environment and reflect it on your content to keep it up to date. While doing so, please be mindful of our content policies.

Use Question Hub to create richer content by leveraging unanswered questions online. Review these questions to get inspired and create deeper, more comprehensive content.

Track how your content performs

Get to know your audience and how they engage with your site through Google Analytics. The earlier you spot changes in your user behavior, the quicker you can address them. You can review the below reports to get the insights:
- Realtime Content Insights to identify the most popular articles amongst your audience
- Behavior Reports to understand the overall page and content performance of your site
- Acquisition Reports to review the shift in your site traffic and traffic sources. If you see unusual spikes from certain sources, you might want to monitor them.
- AdSense Overview to see your revenue information once you link your AdSense account to Analytics.
As an addition to your current content strategy, experiment with different content formats such as video or infographics and track the engagement on your site. If you see an improvement, you can double down on those content formats. Diversifying your content could help you expand your audience, and also improve the engagement of your current ones.
Optimize your revenue stream
When your content is ready, appealing and easy to reach, you can optimize your AdSense account to maximize your revenue from the content you created. We know that creating content takes time, so we’d like to remind you of some solutions that you can use to get the most out of your content.

You may consider using Auto ads to help you increase your ads revenue. Auto ads are optimized to deliver better performing ads, so that you can spend more time creating the content your audience is searching for. As they work through any AdSense ad code, you can start using Auto ads byturning them on in your account.

As time spent on mobile increases, it becomes even more important to have a mobile-friendly site with goodpage speed. This will help people to access your content without problems. Make sure your ad units are responsive in order to provide a positive ad experience regardless of which device people use to visit your site.

Lastly, make sure that your site complies with the AdSense Program policies so that your business can grow sustainably.

We’re here to support you through the AdSense forums, email and troubleshooters. Learn more about the support options available.
16:00
Resources to help optimize your business
» ‎ Inside AdSense

Tags: [edit]
Online content and media consumption behaviors are continuously evolving. If you'd like to optimize your online business and help improve your AdSense performance, it's important to follow and adapt to the trends. We'd like to provide some resources to help you successfully navigate in an ever-changing digital environment.
Adapt your content to changing trends
It’s important to understand what’s top of mind for the people you’re aiming to reach in order to make your content interesting and useful to wide audiences. Below are some tools you can use to optimize your content:
Understand user interests

Use Google Trends to analyze the popularity of top search queries in Google Search across regions and languages. If you need help with understanding, using and visualizing the data better, you can get Google Trends lessons.

Stay on top of market trends in a dynamic environment and reflect it on your content to keep it up to date. While doing so, please be mindful of our content policies.

Use Question Hub to create richer content by leveraging unanswered questions online. Review these questions to get inspired and create deeper, more comprehensive content.

Track how your content performs

Get to know your audience and how they engage with your site through Google Analytics. The earlier you spot changes in your user behavior, the quicker you can address them. You can review the below reports to get the insights:
- Realtime Content Insights to identify the most popular articles amongst your audience
- Behavior Reports to understand the overall page and content performance of your site
- Acquisition Reports to review the shift in your site traffic and traffic sources. If you see unusual spikes from certain sources, you might want to monitor them.
- AdSense Overview to see your revenue information once you link your AdSense account to Analytics.
As an addition to your current content strategy, experiment with different content formats such as video or infographics and track the engagement on your site. If you see an improvement, you can double down on those content formats. Diversifying your content could help you expand your audience, and also improve the engagement of your current ones.
Optimize your revenue stream
When your content is ready, appealing and easy to reach, you can optimize your AdSense account to maximize your revenue from the content you created. We know that creating content takes time, so we’d like to remind you of some solutions that you can use to get the most out of your content.

You may consider using Auto ads to help you increase your ads revenue. Auto ads are optimized to deliver better performing ads, so that you can spend more time creating the content your audience is searching for. As they work through any AdSense ad code, you can start using Auto ads byturning them on in your account.

As time spent on mobile increases, it becomes even more important to have a mobile-friendly site with goodpage speed. This will help people to access your content without problems. Make sure your ad units are responsive in order to provide a positive ad experience regardless of which device people use to visit your site.

Lastly, make sure that your site complies with the AdSense Program policies so that your business can grow sustainably.

We’re here to support you through the AdSense forums, email and troubleshooters. Learn more about the support options available.
March 04, 2020
11:00
Welcome to Google AdSense
» ‎ Inside AdSense

Tags: [edit]

Creating content your audience loves takes time, but making it profitable shouldn’t. That’s where Google AdSense comes in.

With AdSense, trusted advertisers show their ads on your site, generating revenue for you to keep creating great content and take your business to the next level. AdSense gets you the best of Google’s automation and is fully customizable. Plus, signing up is free and easy.

Join more than 2 million publishers who are already earning money from their sites with Google AdSense. Get started today!
11:00
Welcome to Google AdSense
» ‎ Inside AdSense

Tags: [edit]

Creating content your audience loves takes time, but making it profitable shouldn’t. That’s where Google AdSense comes in.

With AdSense, trusted advertisers show their ads on your site, generating revenue for you to keep creating great content and take your business to the next level. AdSense gets you the best of Google’s automation and is fully customizable. Plus, signing up is free and easy.

Join more than 2 million publishers who are already earning money from their sites with Google AdSense. Get started today!
February 03, 2020
17:00
Join the Women of Publishing webinar series
» ‎ Inside AdSense

Tags: [edit]
The 2020 Women of Publishing Leadership Series is now open for registration. This annual program is designed to facilitate industry connections, provide access to resources, and enable the future growth of women-led small publishing businesses. Apply by February 21 to join us on the live stream sessions, as well as an in-person event bringing together our female publishing community.

What you can expect
This March, the Women of Publishing Leadership Series is bringing together female entrepreneurs and leaders, who have successfully funded their passions through monetization platforms using Google AdMob or AdSense. The first online class kicks off on March 10, just after International Women's Day.

This multi-part web series will teach you how Google tools can help to fuel the growth of your publishing business. The course will include data-driven monetization tactics for both web and apps, as well as discussions on sustaining momentum in this fast-paced and evolving digital ecosystem.

You can find detailed information about the online course below:
Keynote
- Date and time: Tuesday, March 10 at 1:30 PM ET
- Summary: Join an honest discussion on one woman’s journey in the publishing industry. We will also discuss how to optimize your audience engagement strategy.
Monetization and Reporting Deep-Dive, Web
- Date and time: Tuesday, March 17 at 1:30 PM ET
- Summary: Get a closer look at how to efficiently earn more for your website using the new and improved AdSense Auto ads.
Monetization and Reporting Deep-Dive, Apps
- Date and time: Thursday, March 19 at 1:30 PM ET
- Summary: Learn how to think about optimizing your app’s monetization structure and which metrics matter the most in tracking your app’s performance.
Protecting our Digital Ecosystem
- Date and time: Tuesday, March 24 at 1:30 PM ET
- Summary: Gain insight on how to maintain user trust and secure your content in an evolving ecosystem.
Google is committed to women’s success in the publishing industry
We’ve seen great strides toward women’s parity in the global labor market in recent years. However, there’s still work to do. The empowerment of female entrepreneurship is especially critical. Globally, there are less women than men among entrepreneurs, contributing to the 50 percent gap in total income (all types of revenues) between men and women.

The Women of Publishing Leadership Series was designed to help participants learn how to maximize the value of their publishing business and earn more revenue. The curriculum is tailored for small and medium-sized businesses. Women from all types of digital backgrounds: apps, news, gaming, entertainment, video, e-commerce, etc. are encouraged to apply. Not using Google AdMob, AdSense, or Ad Manager? No worries—join the program to learn which product best suits your business needs.

Applications close on February 21, 2020. Join the 2020 Women of Publishing community by applying on our website.
17:00
Join the Women of Publishing webinar series
» ‎ Inside AdSense

Tags: [edit]
The 2020 Women of Publishing Leadership Series is now open for registration. This annual program is designed to facilitate industry connections, provide access to resources, and enable the future growth of women-led small publishing businesses. Apply by February 21 to join us on the live stream sessions, as well as an in-person event bringing together our female publishing community.

What you can expect
This March, the Women of Publishing Leadership Series is bringing together female entrepreneurs and leaders, who have successfully funded their passions through monetization platforms using Google AdMob or AdSense. The first online class kicks off on March 10, just after International Women's Day.

This multi-part web series will teach you how Google tools can help to fuel the growth of your publishing business. The course will include data-driven monetization tactics for both web and apps, as well as discussions on sustaining momentum in this fast-paced and evolving digital ecosystem.

You can find detailed information about the online course below:
Keynote
- Date and time: Tuesday, March 10 at 1:30 PM ET
- Summary: Join an honest discussion on one woman’s journey in the publishing industry. We will also discuss how to optimize your audience engagement strategy.
Monetization and Reporting Deep-Dive, Web
- Date and time: Tuesday, March 17 at 1:30 PM ET
- Summary: Get a closer look at how to efficiently earn more for your website using the new and improved AdSense Auto ads.
Monetization and Reporting Deep-Dive, Apps
- Date and time: Thursday, March 19 at 1:30 PM ET
- Summary: Learn how to think about optimizing your app’s monetization structure and which metrics matter the most in tracking your app’s performance.
Protecting our Digital Ecosystem
- Date and time: Tuesday, March 24 at 1:30 PM ET
- Summary: Gain insight on how to maintain user trust and secure your content in an evolving ecosystem.
Google is committed to women’s success in the publishing industry
We’ve seen great strides toward women’s parity in the global labor market in recent years. However, there’s still work to do. The empowerment of female entrepreneurship is especially critical. Globally, there are less women than men among entrepreneurs, contributing to the 50 percent gap in total income (all types of revenues) between men and women.

The Women of Publishing Leadership Series was designed to help participants learn how to maximize the value of their publishing business and earn more revenue. The curriculum is tailored for small and medium-sized businesses. Women from all types of digital backgrounds: apps, news, gaming, entertainment, video, e-commerce, etc. are encouraged to apply. Not using Google AdMob, AdSense, or Ad Manager? No worries—join the program to learn which product best suits your business needs.

Applications close on February 21, 2020. Join the 2020 Women of Publishing community by applying on our website.
December 20, 2019
14:00
Refining your website’s user experience in 3 steps
» ‎ Inside AdSense

Tags: [edit]
There are plenty of sites out there. Beyond producing great content, it’s vital to make yours stand out. How? One way is to provide an exceptional user experience (UX).

Use tools to put yourself in your user’s shoes, and then rectify anything that compromises their ability to move easily through your site. In turn, these optimizations can produce a positive impact on the performance of your ads.
1. Measure your site’s performance
As a first step, assess your current website user experience to understand what developments are needed.

Track important metrics about how your site performs in Google Search results using Search Console. Find out how often your site appears, its average position, click-through rates and more.

The Performance report provides visibility into how your search traffic changes over time, where it’s coming from and what search queries are most likely to show your site. See which pages have the highest (and lowest) click-through rate from Google Search.

Expose untapped performance opportunities and improve the quality of web pages through Lighthouse. With Lighthouse audits, you can identify and then fix common problems that affect your site’s performance, accessibility and user experience.

Run a mobile-friendly test to see how easily a visitor can use your page on a mobile device. Just enter a page URL to find how you score. The majority of users coming to your site are likely to be using a mobile device, so if you haven’t made your site mobile-friendly, you should.

With 53 percent of users abandoning mobile sites that take longer than three seconds to load, it pays to be fast. Check your mobile page speed and compare it against industry benchmarks.
2. Design for optimal user experience
Now that you know how your site measures up, it’s time to put your analysis to use with UX strategies for improvements. There are three development frameworks you can consider using to create a smoother, faster experience for your users.
- AMP (Accelerated Mobile Pages) is a framework of web components that lets you create a highly performing site that’s consistently fast across all devices.
- Responsive web design is about using HTML and CSS to automatically resize, shrink or enlarge a website to make it look good on all devices, including desktops, tablets and phones.
- Progressive Web Apps provide an installable, app-like experience on desktop and mobile. Built and delivered directly via the web, these web apps are fast and reliable on any browser.
3. Keep mobile front of mind

Since the majority of users now access Google Search with a mobile device, the mobile version of your site’s content is what informs indexing and ranking. If your site has separate desktop and mobile content, here’s what you need to remember to optimize for mobile-first indexing.
- Your mobile site should contain the same content as your desktop site.
- Structured data should be present on both versions of your site.
- Metadata should be present on both versions of the site.
When it comes to design, remember that users are impatient – so organise your site so that it’s easy for people to find and do what they want. Focus your homepage and navigation on connecting users to the content they’re looking for. Offer site search to ensure users can find what they need in a hurry. Understand your customer journeys and let users convert on their own terms. Provide a seamless, frictionless conversion experience through easy-to-use forms.

To learn more about what you can do to propel your website user experience from good to great, check out these mobile design best practices.
14:00
Refining your website’s user experience in 3 steps
» ‎ Inside AdSense

Tags: [edit]
There are plenty of sites out there. Beyond producing great content, it’s vital to make yours stand out. How? One way is to provide an exceptional user experience (UX).

Use tools to put yourself in your user’s shoes, and then rectify anything that compromises their ability to move easily through your site. In turn, these optimizations can produce a positive impact on the performance of your ads.
1. Measure your site’s performance
As a first step, assess your current website user experience to understand what developments are needed.

Track important metrics about how your site performs in Google Search results using Search Console. Find out how often your site appears, its average position, click-through rates and more.

The Performance report provides visibility into how your search traffic changes over time, where it’s coming from and what search queries are most likely to show your site. See which pages have the highest (and lowest) click-through rate from Google Search.

Expose untapped performance opportunities and improve the quality of web pages through Lighthouse. With Lighthouse audits, you can identify and then fix common problems that affect your site’s performance, accessibility and user experience.

Run a mobile-friendly test to see how easily a visitor can use your page on a mobile device. Just enter a page URL to find how you score. The majority of users coming to your site are likely to be using a mobile device, so if you haven’t made your site mobile-friendly, you should.

With 53 percent of users abandoning mobile sites that take longer than three seconds to load, it pays to be fast. Check your mobile page speed and compare it against industry benchmarks.
2. Design for optimal user experience
Now that you know how your site measures up, it’s time to put your analysis to use with UX strategies for improvements. There are three development frameworks you can consider using to create a smoother, faster experience for your users.
- AMP (Accelerated Mobile Pages) is a framework of web components that lets you create a highly performing site that’s consistently fast across all devices.
- Responsive web design is about using HTML and CSS to automatically resize, shrink or enlarge a website to make it look good on all devices, including desktops, tablets and phones.
- Progressive Web Apps provide an installable, app-like experience on desktop and mobile. Built and delivered directly via the web, these web apps are fast and reliable on any browser.
3. Keep mobile front of mind

Since the majority of users now access Google Search with a mobile device, the mobile version of your site’s content is what informs indexing and ranking. If your site has separate desktop and mobile content, here’s what you need to remember to optimize for mobile-first indexing.
- Your mobile site should contain the same content as your desktop site.
- Structured data should be present on both versions of your site.
- Metadata should be present on both versions of the site.
When it comes to design, remember that users are impatient – so organise your site so that it’s easy for people to find and do what they want. Focus your homepage and navigation on connecting users to the content they’re looking for. Offer site search to ensure users can find what they need in a hurry. Understand your customer journeys and let users convert on their own terms. Provide a seamless, frictionless conversion experience through easy-to-use forms.

To learn more about what you can do to propel your website user experience from good to great, check out these mobile design best practices.
December 16, 2019
12:00
Creating outstanding website content in 3 steps
» ‎ Inside AdSense

Tags: [edit]

Great content marketing not only drives new visitors to your site, but also entices previous visitors to come back. A content strategy is key, so take advantage of these tools that can help.

1. Identify areas with high potential

Before you sit down to create any new website content, understand the interests and content consumption behavior of the users you’re aiming to reach. Find areas that offer the most potential. For instance, niche content ideas—those that have large amounts of interest or queries but few matching sites—are often worth tapping into because they offer a way to make your content stand out.

Google Trends shows what the world is searching for. It analyzes the popularity of top search queries in Google Search across regions and languages, and presents graphs to compare a query’s search volume over time. Keep up with trending searches, or enter any search term to discover related topics and queries. These techniques can give you a feel for what people are interested in so you can tailor your content to suit.

Google Question Hub collects unanswered questions directly from users to identify content gaps online. Use these insights to create better content for your audience.

Market Finder uncovers new opportunities to take your business global. It analyzes monthly searches, popular market trends, disposable income per capita and number of internet users by country to help you prioritize where your products, services and content will appeal most. Pinpoint a shortlist of promising new target markets for your brand and extend your site’s content to international users.

News Consumer Insights provides analysis about which traffic sources drive the most qualified users and how to better engage your visitors. For instance, when NCI shows that the number of visits per user is high but pages per visit is low, it’s a signal that your internal recirculation could be better. Put links to your best performing content at the bottom of articles and invite readers to click.

Don't forget: All content must adhere to Webmaster Quality Guidelines.
2. Improve your content marketing

Get to know your audience and how they engage with your site so you can see what’s working and what isn’t, then improve your content strategy accordingly. Google Analytics includes a host of free tools to help you build a more complete picture of your users and identify areas where you could be doing better.

3. Learn from the latest tips and trends

Don’t forget to look at the bigger picture, including how people’s use of the web is evolving and how other businesses are responding.

Consumer Barometer shows how, when and why people around the world use the web. An evolving storehouse of online research and resources, it includes everything from country-specific data on consumers’ device preferences to insights about how people are making their purchase decisions.

Success storiesprovide inspiration and ideas from the wider community, showing how other people are using AdSense to help fund their passions.
12:00
Creating outstanding website content in 3 steps
» ‎ Inside AdSense

Tags: [edit]

Great content marketing not only drives new visitors to your site, but also entices previous visitors to come back. A content strategy is key, so take advantage of these tools that can help.

1. Identify areas with high potential

Before you sit down to create any new website content, understand the interests and content consumption behavior of the users you’re aiming to reach. Find areas that offer the most potential. For instance, niche content ideas—those that have large amounts of interest or queries but few matching sites—are often worth tapping into because they offer a way to make your content stand out.

Google Trends shows what the world is searching for. It analyzes the popularity of top search queries in Google Search across regions and languages, and presents graphs to compare a query’s search volume over time. Keep up with trending searches, or enter any search term to discover related topics and queries. These techniques can give you a feel for what people are interested in so you can tailor your content to suit.

Google Question Hub collects unanswered questions directly from users to identify content gaps online. Use these insights to create better content for your audience.

Market Finder uncovers new opportunities to take your business global. It analyzes monthly searches, popular market trends, disposable income per capita and number of internet users by country to help you prioritize where your products, services and content will appeal most. Pinpoint a shortlist of promising new target markets for your brand and extend your site’s content to international users.

News Consumer Insights provides analysis about which traffic sources drive the most qualified users and how to better engage your visitors. For instance, when NCI shows that the number of visits per user is high but pages per visit is low, it’s a signal that your internal recirculation could be better. Put links to your best performing content at the bottom of articles and invite readers to click.

Don't forget: All content must adhere to Webmaster Quality Guidelines.
2. Improve your content marketing

Get to know your audience and how they engage with your site so you can see what’s working and what isn’t, then improve your content strategy accordingly. Google Analytics includes a host of free tools to help you build a more complete picture of your users and identify areas where you could be doing better.

3. Learn from the latest tips and trends

Don’t forget to look at the bigger picture, including how people’s use of the web is evolving and how other businesses are responding.

Consumer Barometer shows how, when and why people around the world use the web. An evolving storehouse of online research and resources, it includes everything from country-specific data on consumers’ device preferences to insights about how people are making their purchase decisions.

Success storiesprovide inspiration and ideas from the wider community, showing how other people are using AdSense to help fund their passions.
December 09, 2019
14:00
Keep your audience engaged post holidays
» ‎ Inside AdSense

Tags: [edit]

Congrats on completing the marathon. What happens now?

You might notice a drop in your RPMs and impressions. Don’t panic, it’s ok. You didn’t do anything wrong it’s the January blues. Remember that RPMs and internet traffic drive spikes but can also drive drops. As internet traffic decreases after the holiday, it is common to experience a drop in January. This is your RPMs returning to normal. This represents a new opportunity for you to focus on retaining the audience you gained and experiment with your AdSense account.

How to retain your audience? Top trending January
Users are still online in January but their searches are different. This could be the time of a year for a perfect match between their searches and your content. Users have many topics on their radar, such as lifestyle, health and travel.

Check Google Trends to find out what search queries were trending in your audience’s location last January.

What about the next few months?
January isn’t the right time of the year that matches with your content? Good news, there’s a lot of seasonal holidays to watch out for in the following months. Here’s a list of seasonal peaks in 2020. Let’s find yours.

New year - new ideas
If you are thinking of starting a new site, make sure to take a look at these AMP-first tips. Creating an AMP-first site gives you a high performance - faster page load time, better user experience on mobile and more overall traffic. Review the WordPress themes that make creating an AMP site easy. Create the site, install theme and install the AMP plugin.

Learn more about themes.

Experiment with your AdSense account
It’s time to have some fun and try out some changes. Is there a feature you wanted to test before the holiday but didn’t get a chance to implement it? Why not try it now? Visit the Optimization tab in your AdSense account. It provides you with bespoke recommendations that could improve performance, and A/B experiments to help you make more informed decisions for your site.

Learn more about opportunities and experiments.

End of quarter tip
Take note of each end of quarter in your region. Why? Advertisers tend to spend more at the end of each quarter when they have budget leftover. Remember, an increase in advertiser spent also means potential increase of RPMs.
14:00
Keep your audience engaged post holidays
» ‎ Inside AdSense

Tags: [edit]

Congrats on completing the marathon. What happens now?

You might notice a drop in your RPMs and impressions. Don’t panic, it’s ok. You didn’t do anything wrong it’s the January blues. Remember that RPMs and internet traffic drive spikes but can also drive drops. As internet traffic decreases after the holiday, it is common to experience a drop in January. This is your RPMs returning to normal. This represents a new opportunity for you to focus on retaining the audience you gained and experiment with your AdSense account.

How to retain your audience? Top trending January
Users are still online in January but their searches are different. This could be the time of a year for a perfect match between their searches and your content. Users have many topics on their radar, such as lifestyle, health and travel.

Check Google Trends to find out what search queries were trending in your audience’s location last January.

What about the next few months?
January isn’t the right time of the year that matches with your content? Good news, there’s a lot of seasonal holidays to watch out for in the following months. Here’s a list of seasonal peaks in 2020. Let’s find yours.

New year - new ideas
If you are thinking of starting a new site, make sure to take a look at these AMP-first tips. Creating an AMP-first site gives you a high performance - faster page load time, better user experience on mobile and more overall traffic. Review the WordPress themes that make creating an AMP site easy. Create the site, install theme and install the AMP plugin.

Learn more about themes.

Experiment with your AdSense account
It’s time to have some fun and try out some changes. Is there a feature you wanted to test before the holiday but didn’t get a chance to implement it? Why not try it now? Visit the Optimization tab in your AdSense account. It provides you with bespoke recommendations that could improve performance, and A/B experiments to help you make more informed decisions for your site.

Learn more about opportunities and experiments.

End of quarter tip
Take note of each end of quarter in your region. Why? Advertisers tend to spend more at the end of each quarter when they have budget leftover. Remember, an increase in advertiser spent also means potential increase of RPMs.
October 30, 2019
18:11
Build your content during the holiday season
» ‎ Inside AdSense

Tags: [edit]
Holiday season is driven by users purchasing for themselves and for family’s gifts.

Don’t worry, even if your content is not related to the holiday season, a rise in internet traffic increases the probability of users landing on your page. Holiday season means an opportunity for all!

Create bespoke content
To attract and retain an audience, it’s important to tailor your content to your users’ needs. Here are some helpful insights to create engaging content during the holiday season.
- Think mobile size:
  Users are increasingly searching on their mobiles. Smartphones accounted for the majority of digital shopping traffic for the first time this holiday season with 51% of visits according to Adobe¹. Be mindful of the number of ads you show so users find it easy to digest on mobile. Keep your content short (and sweet). A recent Google study found that consumers ‘disliked mobile pages with ad densities greater than 30% and flashing animated ads². Click here to learn more about mobile ad format optimization
- Incorporate keywords into your content:
  - Mobile searches for “best” have grown over 80% in two years³.
  - The searches for Black Friday shopping increased by 1,150% on Google in 2018 from November to December⁴.
  - ‘Where to buy’ is a trending search phrase during the holiday season. For example, “where to buy cards,” and “where to buy gift boxes”⁵.
- Keep up to date with this season’s trends:
  The Google Trends tool will help you discover what are the big internet search topic of the moment for your audience. Check Google Trends tool. Internet users are also increasingly hungry for video content. For this holiday season, look at what’s trending amongst viewers with Youtube trends.
- Let’s talk SEO:
  Let Google Search find your site! Understand the basics of crawling, indexing, serving and how Google Search works. Get your site on Google.
- It's not over until it's over:
  Keep publishing content throughout the season. Users are searching right up until Christmas. With new gadgets to unbox and explore, plenty of users will be online on Christmas Day itself, downloading apps, updating drivers and registering their devices. In fact, searches for ‘download’ and ‘activate’ are 30% higher on December 25th than during the week prior⁶.
Good luck on working with your content. Next week we'll review what publishers should do to get the most out of the time after the holiday season.
Sources:

1. [https:]]

2. [https:]]

3. [https:]]

4. [https:]]

5. [https:]]

6. [https:]]
18:11
Build your content during the holiday season
» ‎ Inside AdSense

Tags: [edit]
Holiday season is driven by users purchasing for themselves and for family’s gifts.

Don’t worry, even if your content is not related to the holiday season, a rise in internet traffic increases the probability of users landing on your page. Holiday season means an opportunity for all!

Create bespoke content
To attract and retain an audience, it’s important to tailor your content to your users’ needs. Here are some helpful insights to create engaging content during the holiday season.
- Think mobile size:
  Users are increasingly searching on their mobiles. Smartphones accounted for the majority of digital shopping traffic for the first time this holiday season with 51% of visits according to Adobe¹. Be mindful of the number of ads you show so users find it easy to digest on mobile. Keep your content short (and sweet). A recent Google study found that consumers ‘disliked mobile pages with ad densities greater than 30% and flashing animated ads². Click here to learn more about mobile ad format optimization
- Incorporate keywords into your content:
  - Mobile searches for “best” have grown over 80% in two years³.
  - The searches for Black Friday shopping increased by 1,150% on Google in 2018 from November to December⁴.
  - ‘Where to buy’ is a trending search phrase during the holiday season. For example, “where to buy cards,” and “where to buy gift boxes”⁵.
- Keep up to date with this season’s trends:
  The Google Trends tool will help you discover what are the big internet search topic of the moment for your audience. Check Google Trends tool. Internet users are also increasingly hungry for video content. For this holiday season, look at what’s trending amongst viewers with Youtube trends.
- Let’s talk SEO:
  Let Google Search find your site! Understand the basics of crawling, indexing, serving and how Google Search works. Get your site on Google.
- It's not over until it's over:
  Keep publishing content throughout the season. Users are searching right up until Christmas. With new gadgets to unbox and explore, plenty of users will be online on Christmas Day itself, downloading apps, updating drivers and registering their devices. In fact, searches for ‘download’ and ‘activate’ are 30% higher on December 25th than during the week prior⁶.
Good luck on working with your content. Next week we'll review what publishers should do to get the most out of the time after the holiday season.
Sources:

1. [https:]]

2. [https:]]

3. [https:]]

4. [https:]]

5. [https:]]

6. [https:]]
October 23, 2019
19:33
Start preparing for the holiday season now
» ‎ Inside AdSense

Tags: [edit]
Anticipation is key, start preparing now! The holiday shopping season starts in September with queries starting to increase and users beginning to search for deals and gifts. Start planning and optimizing your AdSense account and site in October and plan to finish all optimizations by November^1,2.

Timeline to guide your planning process
Here is our seasonality checklist to help your AdSense account and site be holiday season ready:

1. Optimize your AdSense account
- Try the new and improved Auto ads: Focus on creating your holiday content, while Google places and optimizes ads for you. Auto ads now work through any AdSense ad code. There is an easy preview of how Auto ads look on your site before implementing. You can choose ad formats and the number of ads per page with the new Ad load control. We’ve also updated reporting so that you can see Auto ads and manual ad unit performance side by side for each of your sites. Learn more about implementing Auto ads .
- Make your ads more visible with Viewability: Did you know? If an ad is placed at the bottom of the page and the user does not scroll down to see it, the ad is not counted as a viewable impression³. Make sure you increase the number of viewable ad impressions on your site during the holiday season. This will likely lead to more clicks and higher revenue potential. Learn how to optimize your viewability.
- Increase your revenue opportunities by reviewing your Blocking controls settings: Take this as an opportunity to review blocked categories on your AdSense account. See and review ads that appeared on your site in the Ad review center. Learn more about ad blocking controls.
2. Optimize your site
- Go where your audience is: It’s important to understand where your audience is located. If a certain holiday is not celebrated in your region, it might be where your audience is. Discover where your users are by using the Google Analytics tool in AdSense. Click here to learn how
- Make a great first impression⁴: If visitors leave your site after looking at just one page, you've likely lost them and their potential AdSense earnings forever. Giving visitors a great first impression is important to keep them interested so they dig deeper into your site. Here are a few tips to do this:
- Develop a traffic strategy: We’ve already seen how internet user traffic increases during the holiday season. Now it’s time to consider how you’ll make sure your site is seen to attract new users. Here are some tips:
- Check your page speed: Use the Google PageSpeed Insights tool to check your page speed. Users who have to wait for pages to load or can’t easily browse will likely go elsewhere. Consider reducing your content to boost page speed. Videos and images that load can slow down your page as well.
Now it’s time to grow your audience by focusing on content. Next week we’ll provide you more tips on working with your content during the holiday season.

Sources:

1. Google Internal Analysis, 2018, Categories Apparel, Beauty & Personal Care, Computers & Consumer Electronics, Food & Groceries, Home & Garden, Occasions & Gifts, Toys & Games (DE, PL, UK, FR, IT, ES, GR).

2. [https:]]

3. [https:]]

4. [https:]]
19:33
Start preparing for the holiday season now
» ‎ Inside AdSense

Tags: [edit]
Anticipation is key, start preparing now! The holiday shopping season starts in September with queries starting to increase and users beginning to search for deals and gifts. Start planning and optimizing your AdSense account and site in October and plan to finish all optimizations by November^1,2.

Timeline to guide your planning process
Here is our seasonality checklist to help your AdSense account and site be holiday season ready:

1. Optimize your AdSense account
- Try the new and improved Auto ads: Focus on creating your holiday content, while Google places and optimizes ads for you. Auto ads now work through any AdSense ad code. There is an easy preview of how Auto ads look on your site before implementing. You can choose ad formats and the number of ads per page with the new Ad load control. We’ve also updated reporting so that you can see Auto ads and manual ad unit performance side by side for each of your sites. Learn more about implementing Auto ads .
- Make your ads more visible with Viewability: Did you know? If an ad is placed at the bottom of the page and the user does not scroll down to see it, the ad is not counted as a viewable impression³. Make sure you increase the number of viewable ad impressions on your site during the holiday season. This will likely lead to more clicks and higher revenue potential. Learn how to optimize your viewability.
- Increase your revenue opportunities by reviewing your Blocking controls settings: Take this as an opportunity to review blocked categories on your AdSense account. See and review ads that appeared on your site in the Ad review center. Learn more about ad blocking controls.
2. Optimize your site
- Go where your audience is: It’s important to understand where your audience is located. If a certain holiday is not celebrated in your region, it might be where your audience is. Discover where your users are by using the Google Analytics tool in AdSense. Click here to learn how
- Make a great first impression⁴: If visitors leave your site after looking at just one page, you've likely lost them and their potential AdSense earnings forever. Giving visitors a great first impression is important to keep them interested so they dig deeper into your site. Here are a few tips to do this:
- Develop a traffic strategy: We’ve already seen how internet user traffic increases during the holiday season. Now it’s time to consider how you’ll make sure your site is seen to attract new users. Here are some tips:
- Check your page speed: Use the Google PageSpeed Insights tool to check your page speed. Users who have to wait for pages to load or can’t easily browse will likely go elsewhere. Consider reducing your content to boost page speed. Videos and images that load can slow down your page as well.
Now it’s time to grow your audience by focusing on content. Next week we’ll provide you more tips on working with your content during the holiday season.

Sources:

1. Google Internal Analysis, 2018, Categories Apparel, Beauty & Personal Care, Computers & Consumer Electronics, Food & Groceries, Home & Garden, Occasions & Gifts, Toys & Games (DE, PL, UK, FR, IT, ES, GR).

2. [https:]]

3. [https:]]

4. [https:]]
October 16, 2019
20:09
Your Google AdSense seasonal guide
» ‎ Inside AdSense

Tags: [edit]
This guide is here to help you learn about the importance of seasonality as well as provide you with tips on how to get more from your Google AdSense account and site during peak seasonal traffic. This guide is filled with easy, actionable insights you can start implementing today.

Here’s a sneak peek of what will be posted over the next couple of weeks to prepare you well for this busy time of the year. Let’s get holiday season ready!
- Pre-holiday season: How to prepare?
- During the holiday season: How to maximize the opportunities
- Post holidays: Looking at 2020
Defining seasonal periods What is seasonality?
Any predictable fluctuation or pattern that recurs over a calendar year is defined as seasonality. It can be categorized into 3 types of events and holidays:
1. Cultural (e.g. Ramadan, Thanksgiving, Christmas)
2. Commercial (e.g. Black Friday, Singles’ Day, Mother’s Day)
3. Ad-hoc events (e.g. Olympics, Elections, TV series)
By spotting events and holidays impacting your audience, you can identify your seasonality opportunities to increase revenue and attract new users.

What drives seasonality?
Publisher revenue is driven by two interlinked factors: RPMs and traffic.

Advertisers are willing to pay more for inventory, leading to higher RPMs. Increased traffic leads to more impressions. These two factors drive seasonal spikes and dips in publisher earnings.

Why is it important for publishers?
Seasonality offers publishers opportunities to attract new audiences and maximize revenues. The upcoming holiday season (October - December) is the biggest annual seasonal opportunity. Let’s explore why!
1. Large increase in internet traffic (higher query opportunity)
  Over the past 5 years, the holiday season internet traffic has grown as users flock online to purchase gifts for themselves and others.
2. Higher competition between advertisers (higher query opportunity)
  The holiday shopping season is the busiest retail period of the year. Advertisers spend more during this time to ensure their products and brands are well-positioned at key events like Black Friday and Cyber Monday. For example, consumers around the world and especially in Asia reportedly spent more than $1 billion in the first 90 seconds of Singles’ Day in 2018. Advertisers are eager to be there for moments like this.
Starting the holiday season marathon
Let’s focus on the upcoming season. The October-December period is a global seasonal marathon offering the greatest annual opportunity to maximize your earnings. In fact, this seasonal opportunity is increasing all over. In 2018, the average global interest in Black Friday grew more than twice over the previous 5 years.

Get your calendar open and mark the following dates:

Let’s see what you can do to make the most out of your site and AdSense account before, during and after the holiday season.

In the blogpost next week we’ll provide you with tips on how to prepare your site and AdSense account for the rush of the holiday season.
20:09
Your Google AdSense seasonal guide
» ‎ Inside AdSense

Tags: [edit]
This guide is here to help you learn about the importance of seasonality as well as provide you with tips on how to get more from your Google AdSense account and site during peak seasonal traffic. This guide is filled with easy, actionable insights you can start implementing today.

Here’s a sneak peek of what will be posted over the next couple of weeks to prepare you well for this busy time of the year. Let’s get holiday season ready!
- Pre-holiday season: How to prepare?
- During the holiday season: How to maximize the opportunities
- Post holidays: Looking at 2020
Defining seasonal periods What is seasonality?
Any predictable fluctuation or pattern that recurs over a calendar year is defined as seasonality. It can be categorized into 3 types of events and holidays:
1. Cultural (e.g. Ramadan, Thanksgiving, Christmas)
2. Commercial (e.g. Black Friday, Singles’ Day, Mother’s Day)
3. Ad-hoc events (e.g. Olympics, Elections, TV series)
By spotting events and holidays impacting your audience, you can identify your seasonality opportunities to increase revenue and attract new users.

What drives seasonality?
Publisher revenue is driven by two interlinked factors: RPMs and traffic.

Advertisers are willing to pay more for inventory, leading to higher RPMs. Increased traffic leads to more impressions. These two factors drive seasonal spikes and dips in publisher earnings.

Why is it important for publishers?
Seasonality offers publishers opportunities to attract new audiences and maximize revenues. The upcoming holiday season (October - December) is the biggest annual seasonal opportunity. Let’s explore why!
1. Large increase in internet traffic (higher query opportunity)
  Over the past 5 years, the holiday season internet traffic has grown as users flock online to purchase gifts for themselves and others.
2. Higher competition between advertisers (higher query opportunity)
  The holiday shopping season is the busiest retail period of the year. Advertisers spend more during this time to ensure their products and brands are well-positioned at key events like Black Friday and Cyber Monday. For example, consumers around the world and especially in Asia reportedly spent more than $1 billion in the first 90 seconds of Singles’ Day in 2018. Advertisers are eager to be there for moments like this.
Starting the holiday season marathon
Let’s focus on the upcoming season. The October-December period is a global seasonal marathon offering the greatest annual opportunity to maximize your earnings. In fact, this seasonal opportunity is increasing all over. In 2018, the average global interest in Black Friday grew more than twice over the previous 5 years.

Get your calendar open and mark the following dates:

Let’s see what you can do to make the most out of your site and AdSense account before, during and after the holiday season.

In the blogpost next week we’ll provide you with tips on how to prepare your site and AdSense account for the rush of the holiday season.
October 08, 2019
20:32
Introducing the new and improved Auto ads
» ‎ Inside AdSense

Tags: [edit]

This time last year, we committed to making AdSense more assistive and powerful. We're excited to announce a significant update to AdSense; Auto ads are now easier to use and come with better controls to customize the ad experience for your users.

What’s changingEasy setup and management
- No more messing with ad codes! Auto ads now work through any AdSense ad unit code, so using them on your existing sites is as easy as turning them on in your account.
- For new sites, just add them in the Sites page, copy-paste the AdSense code and turn on Auto ads.

- For pages where you don't want to use Auto ads, add those URLs to your “Page exclusions” list. You can exclude individual pages or entire sections of your site.

- You can see the full summary of your Auto ads settings for each of your sites as an overview.
Greater customization
- You can preview how Auto ads look on your site before they go live.

- You can delete specific ad placements inside the preview using the “delete” button. Auto ads will immediately generate a placement in a new location for you to review.

- You can easily specify the Ad formats that Auto ads places on your site, including Matched content.

- You can control the number of Auto ads you'd like to show on your pages by using the Ad load slider.

Updated reporting
- We're updating our reports to allow you to easily see Auto ads and manual ad unit performance side by side for each of your sites.

Don’t forget to check your Auto ads settings in the new Ads > Overview page to see these changes apply to your sites.

Over the coming weeks, we'll email to let you know that your account has the new Auto ads, and provide further information.

Experiments are coming!
We've received many requests to make it easier to test Auto ads and get accurate performance metrics. We're currently working on creating a new experiment type to make this possible.

Together with the changes highlighted above, and a new experiment type, you'll be able to see how Auto ads will look on a site, and test out the performance on a portion of the traffic of a site before enabling them fully.
20:32
Introducing the new and improved Auto ads
» ‎ Inside AdSense

Tags: [edit]

This time last year, we committed to making AdSense more assistive and powerful. We're excited to announce a significant update to AdSense; Auto ads are now easier to use and come with better controls to customize the ad experience for your users.

What’s changingEasy setup and management
- No more messing with ad codes! Auto ads now work through any AdSense ad unit code, so using them on your existing sites is as easy as turning them on in your account.
- For new sites, just add them in the Sites page, copy-paste the AdSense code and turn on Auto ads.

- For pages where you don't want to use Auto ads, add those URLs to your “Page exclusions” list. You can exclude individual pages or entire sections of your site.

- You can see the full summary of your Auto ads settings for each of your sites as an overview.
Greater customization
- You can preview how Auto ads look on your site before they go live.

- You can delete specific ad placements inside the preview using the “delete” button. Auto ads will immediately generate a placement in a new location for you to review.

- You can easily specify the Ad formats that Auto ads places on your site, including Matched content.

- You can control the number of Auto ads you'd like to show on your pages by using the Ad load slider.

Updated reporting
- We're updating our reports to allow you to easily see Auto ads and manual ad unit performance side by side for each of your sites.

Don’t forget to check your Auto ads settings in the new Ads > Overview page to see these changes apply to your sites.

Over the coming weeks, we'll email to let you know that your account has the new Auto ads, and provide further information.

Experiments are coming!
We've received many requests to make it easier to test Auto ads and get accurate performance metrics. We're currently working on creating a new experiment type to make this possible.

Together with the changes highlighted above, and a new experiment type, you'll be able to see how Auto ads will look on a site, and test out the performance on a portion of the traffic of a site before enabling them fully.
13:01
Introducing the new and improved Auto ads
» ‎ Inside AdSense

Tags: [edit]

This time last year, we committed to making AdSense more assistive and powerful. We're excited to announce a significant update to AdSense; Auto ads are now easier to use and come with better controls to customize the ad experience for your users.

What’s changingEasy setup and management- No more messing with ad codes! Auto ads now work through any AdSense ad unit code, so using them on your existing sites is as easy as turning them on in your account.
- For new sites, just add them in the Sites page, copy-paste the AdSense code and turn on Auto ads.

- For pages where you don't want to use Auto ads, add those URLs to your “Page exclusions” list. You can exclude individual pages or entire sections of your site.
- You can see the full summary of your Auto ads settings for each of your sites as an overview.

Greater customization
- You can preview how Auto ads look on your site before they go live.
- You can delete specific ad placements inside the preview using the “delete” button. Auto ads will immediately generate a placement in a new location for you to review.
- You can easily specify the Ad formats that Auto ads places on your site, including Matched content.
- You can control the number of Auto ads you'd like to show on your pages by using the Ad load slider.

Updated reporting
- We're updating our reports to allow you to easily see Auto ads and manual ad unit performance side by side for each of your sites.

Don’t forget to check your Auto ads settings in the new Ads > Overview page to see these changes apply to your sites.

Over the coming weeks, we'll email to let you know that your account has the new Auto ads, and provide further information.

Experiments are coming!
We've received many requests to make it easier to test Auto ads and get accurate performance metrics. We're currently working on creating a new experiment type to make this possible. Together with the changes highlighted above, and a new experiment type, you'll be able to see how Auto ads will look on a site, and test out the performance on a portion of the traffic of a site before enabling them fully.

Posted by:
Google AdSense Product Team
September 23, 2019
16:32
AdSense now understands Marathi
» ‎ Inside AdSense

Tags: [edit]
Today, we’re excited to announce the addition of Marathi, a language spoken by over 80 millions people in Maharashtra, India and many other countries around the world, to the family of AdSense supported languages.

The interest for Marathi language content has been growing steadily over the last few years. With this launch, AdSense provides an easy way for publishers to monetize the content they create in Marathi, and advertisers can connect to a Marathi speaking audience with relevant ads.

To start monetizing your Marathi content website with Google AdSense:
1. Check the AdSense Program policies and make sure your site is compliant.
2. Sign up for an AdSense account
3. Add the AdSense code to start displaying relevant ads to your users
Welcome to AdSense! Sign Up now!

Posted by:
AdSense Internationalization Team
13:13
AdSense now understands Marathi
» ‎ Inside AdSense

Tags: [edit]
Today, we’re excited to announce the addition of Marathi, a language spoken by over 80 millions people in Maharashtra, India and many other countries around the world, to the family of AdSense supported languages.

The interest for Marathi language content has been growing steadily over the last few years. With this launch, AdSense provides an easy way for publishers to monetize the content they create in Marathi, and advertisers can connect to a Marathi speaking audience with relevant ads.

To start monetizing your Marathi content website with Google AdSense:
1. Check the AdSense Program policies and make sure your site is compliant.
2. Sign up for an AdSense account
3. Add the AdSense code to start displaying relevant ads to your users
Welcome to AdSense! Sign Up now!
13:13
AdSense now understands Marathi
» ‎ Inside AdSense

Tags: [edit]
Today, we’re excited to announce the addition of Marathi, a language spoken by over 80 millions people in Maharashtra, India and many other countries around the world, to the family of AdSense supported languages.

The interest for Marathi language content has been growing steadily over the last few years. With this launch, AdSense provides an easy way for publishers to monetize the content they create in Marathi, and advertisers can connect to a Marathi speaking audience with relevant ads.

To start monetizing your Marathi content website with Google AdSense:
1. Check the AdSense Program policies and make sure your site is compliant.
2. Sign up for an AdSense account
3. Add the AdSense code to start displaying relevant ads to your users
Welcome to AdSense! Sign Up now!
August 28, 2019
15:00
Simplifying our content policies for publishers
» ‎ Inside AdSense

Tags: [edit]

One of our top priorities is to sustain a healthy digital advertising ecosystem, one that works for everyone: users, advertisers and publishers. On a daily basis, teams of Google engineers, policy experts, and product managers combat and stop bad actors. Just last year, we removed 734,000 publishers and app developers from our ad network and ads from nearly 28 million pages that violated our publisher policies.

But we’re not just stopping bad actors. Just as critical to our mission is the work we do every day to help good publishers in our network succeed. One consistent piece of feedback we’ve heard from our publishers is that they want us to further simplify our policies, across products, so they are easier to understand and follow. That’s why we'll be simplifying the way our content policies are presented to publishers, and standardizing content policies across our publisher products.

A simplified publisher experience
In September, we’ll update the way our publisher content policies are presented with a clear outline of the types of content where advertising is not allowed or will be restricted.

Our Google Publisher Policies will outline the types of content that are not allowed to show ads through any of our publisher products. This includes policies against illegal content, dangerous or derogatory content, and sexually explicit content, among others.

Our Google Publisher Restrictions will detail the types of content, such as alcohol or tobacco, that don’t violate policy, but that may not be appealing for all advertisers. Publishers will not receive a policy violation for trying to monetize this content, but only some advertisers and advertising products—the ones that choose this kind of content—will bid on it. As a result, Google Ads will not appear on this content and this content will receive less advertising than non-restricted content will.

The Google Publisher Policies and Google Publisher Restrictions will apply to all publishers, regardless of the products they use—AdSense, AdMob or Ad Manager.

These changes are the next step in our ongoing efforts to make it easier for publishers to navigate our policies so their businesses can continue to thrive with the help of our publisher products.

Posted by:
Scott Spencer, Director of Sustainable Ads
13:20
Simplifying our content policies for publishers
» ‎ Inside AdSense

Tags: [edit]

One of our top priorities is to sustain a healthy digital advertising ecosystem, one that works for everyone: users, advertisers and publishers. On a daily basis, teams of Google engineers, policy experts, and product managers combat and stop bad actors. Just last year, we removed 734,000 publishers and app developers from our ad network and ads from nearly 28 million pages that violated our publisher policies.

But we’re not just stopping bad actors. Just as critical to our mission is the work we do every day to help good publishers in our network succeed. One consistent piece of feedback we’ve heard from our publishers is that they want us to further simplify our policies, across products, so they are easier to understand and follow. That’s why we'll be simplifying the way our content policies are presented to publishers, and standardizing content policies across our publisher products.

A simplified publisher experience
In September, we’ll update the way our publisher content policies are presented with a clear outline of the types of content where advertising is not allowed or will be restricted.

Our Google Publisher Policies will outline the types of content that are not allowed to show ads through any of our publisher products. This includes policies against illegal content, dangerous or derogatory content, and sexually explicit content, among others.

Our Google Publisher Restrictions will detail the types of content, such as alcohol or tobacco, that don’t violate policy, but that may not be appealing for all advertisers. Publishers will not receive a policy violation for trying to monetize this content, but only some advertisers and advertising products—the ones that choose this kind of content—will bid on it. As a result, Google Ads will not appear on this content and this content will receive less advertising than non-restricted content will.

The Google Publisher Policies and Google Publisher Restrictions will apply to all publishers, regardless of the products they use—AdSense, AdMob or Ad Manager.

These changes are the next step in our ongoing efforts to make it easier for publishers to navigate our policies so their businesses can continue to thrive with the help of our publisher products.
13:20
Simplifying our content policies for publishers
» ‎ Inside AdSense

Tags: [edit]

One of our top priorities is to sustain a healthy digital advertising ecosystem, one that works for everyone: users, advertisers and publishers. On a daily basis, teams of Google engineers, policy experts, and product managers combat and stop bad actors. Just last year, we removed 734,000 publishers and app developers from our ad network and ads from nearly 28 million pages that violated our publisher policies.

But we’re not just stopping bad actors. Just as critical to our mission is the work we do every day to help good publishers in our network succeed. One consistent piece of feedback we’ve heard from our publishers is that they want us to further simplify our policies, across products, so they are easier to understand and follow. That’s why we'll be simplifying the way our content policies are presented to publishers, and standardizing content policies across our publisher products.

A simplified publisher experience
In September, we’ll update the way our publisher content policies are presented with a clear outline of the types of content where advertising is not allowed or will be restricted.

Our Google Publisher Policies will outline the types of content that are not allowed to show ads through any of our publisher products. This includes policies against illegal content, dangerous or derogatory content, and sexually explicit content, among others.

Our Google Publisher Restrictions will detail the types of content, such as alcohol or tobacco, that don’t violate policy, but that may not be appealing for all advertisers. Publishers will not receive a policy violation for trying to monetize this content, but only some advertisers and advertising products—the ones that choose this kind of content—will bid on it. As a result, Google Ads will not appear on this content and this content will receive less advertising than non-restricted content will.

The Google Publisher Policies and Google Publisher Restrictions will apply to all publishers, regardless of the products they use—AdSense, AdMob or Ad Manager.

These changes are the next step in our ongoing efforts to make it easier for publishers to navigate our policies so their businesses can continue to thrive with the help of our publisher products.
August 21, 2019
15:07
Additional safeguards to protect the quality of our ad network
» ‎ Inside AdSense

Tags: [edit]

Supporting a healthy ads ecosystem that works for publishers, advertisers, and users continues to be a top priority in our effort to sustain a free and open web. As the ecosystem evolves, our ad systems and defenses must adapt as well. Today, we’d like to highlight some of our efforts to protect the quality of our ad network, and the benefits to our publishers and the advertising ecosystem.

Last year, we introduced a site verification process in AdSense to provide additional safeguards before a publisher can serve ads. This feature allows us to provide more direct feedback to our publishers on the eligibility of their site, while allowing us to communicate issues sooner and lessen the likelihood of future violations. As an added benefit, confirming which websites a publisher intends to monetize allows us to reduce potential misuse of a publisher's ad code, such as when a bad actor tries to claim a website as their own, or when they use a legitimate publisher's ad code to serve ads on bad content in an attempt to demonetize the good website — each day, we now block more than 120 million ad requests with this feature.

This year, we’re enhancing our defenses even more by improving the systems that identify potentially invalid traffic or high risk activities before ads are served. These defenses allow us to limit ad serving as needed to further protect our advertisers and users, while maximizing revenue opportunities for legitimate publishers. While most publishers will not notice any changes to their ad traffic, we are working on improving the experience for those that may be impacted, by providing more transparency around these actions. Publishers on AdSense and AdMob that are affected will soon be notified of these ad traffic restrictions directly in their Policy Center. This will allow them to understand why they may be experiencing reduced ad serving, and what steps they can take to resolve any issues and continue partnering with us.

We’re excited for what’s to come, and will continue to roll out improvements to these systems with all of our users in mind. Look out for future updates on our ongoing efforts to promote and sustain a healthy ads ecosystem.

Posted by: Andres Ferrate - Chief Advocate for Ad Traffic Quality
15:00
Additional safeguards to protect the quality of our ad network
» ‎ Inside AdSense

Tags: [edit]

Supporting a healthy ads ecosystem that works for publishers, advertisers, and users continues to be a top priority in our effort to sustain a free and open web. As the ecosystem evolves, our ad systems and defenses must adapt as well. Today, we’d like to highlight some of our efforts to protect the quality of our ad network, and the benefits to our publishers and the advertising ecosystem.

Last year, we introduced a site verification process in AdSense to provide additional safeguards before a publisher can serve ads. This feature allows us to provide more direct feedback to our publishers on the eligibility of their site, while allowing us to communicate issues sooner and lessen the likelihood of future violations. As an added benefit, confirming which websites a publisher intends to monetize allows us to reduce potential misuse of a publisher's ad code, such as when a bad actor tries to claim a website as their own, or when they use a legitimate publisher's ad code to serve ads on bad content in an attempt to demonetize the good website — each day, we now block more than 120 million ad requests with this feature.

This year, we’re enhancing our defenses even more by improving the systems that identify potentially invalid traffic or high risk activities before ads are served. These defenses allow us to limit ad serving as needed to further protect our advertisers and users, while maximizing revenue opportunities for legitimate publishers. While most publishers will not notice any changes to their ad traffic, we are working on improving the experience for those that may be impacted, by providing more transparency around these actions. Publishers on AdSense and AdMob that are affected will soon be notified of these ad traffic restrictions directly in their Policy Center. This will allow them to understand why they may be experiencing reduced ad serving, and what steps they can take to resolve any issues and continue partnering with us.

We’re excited for what’s to come, and will continue to roll out improvements to these systems with all of our users in mind. Look out for future updates on our ongoing efforts to promote and sustain a healthy ads ecosystem.
15:00
Additional safeguards to protect the quality of our ad network
» ‎ Inside AdSense

Tags: [edit]

Supporting a healthy ads ecosystem that works for publishers, advertisers, and users continues to be a top priority in our effort to sustain a free and open web. As the ecosystem evolves, our ad systems and defenses must adapt as well. Today, we’d like to highlight some of our efforts to protect the quality of our ad network, and the benefits to our publishers and the advertising ecosystem.

Last year, we introduced a site verification process in AdSense to provide additional safeguards before a publisher can serve ads. This feature allows us to provide more direct feedback to our publishers on the eligibility of their site, while allowing us to communicate issues sooner and lessen the likelihood of future violations. As an added benefit, confirming which websites a publisher intends to monetize allows us to reduce potential misuse of a publisher's ad code, such as when a bad actor tries to claim a website as their own, or when they use a legitimate publisher's ad code to serve ads on bad content in an attempt to demonetize the good website — each day, we now block more than 120 million ad requests with this feature.

This year, we’re enhancing our defenses even more by improving the systems that identify potentially invalid traffic or high risk activities before ads are served. These defenses allow us to limit ad serving as needed to further protect our advertisers and users, while maximizing revenue opportunities for legitimate publishers. While most publishers will not notice any changes to their ad traffic, we are working on improving the experience for those that may be impacted, by providing more transparency around these actions. Publishers on AdSense and AdMob that are affected will soon be notified of these ad traffic restrictions directly in their Policy Center. This will allow them to understand why they may be experiencing reduced ad serving, and what steps they can take to resolve any issues and continue partnering with us.

We’re excited for what’s to come, and will continue to roll out improvements to these systems with all of our users in mind. Look out for future updates on our ongoing efforts to promote and sustain a healthy ads ecosystem.
13:24
Additional safeguards to protect the quality of our ad network
» ‎ Inside AdSense

Tags: [edit]

Supporting a healthy ads ecosystem that works for publishers, advertisers, and users continues to be a top priority in our effort to sustain a free and open web. As the ecosystem evolves, our ad systems and defenses must adapt as well. Today, we’d like to highlight some of our efforts to protect the quality of our ad network, and the benefits to our publishers and the advertising ecosystem.

Last year, we introduced a site verification process in AdSense to provide additional safeguards before a publisher can serve ads. This feature allows us to provide more direct feedback to our publishers on the eligibility of their site, while allowing us to communicate issues sooner and lessen the likelihood of future violations. As an added benefit, confirming which websites a publisher intends to monetize allows us to reduce potential misuse of a publisher's ad code, such as when a bad actor tries to claim a website as their own, or when they use a legitimate publisher's ad code to serve ads on bad content in an attempt to demonetize the good website — each day, we now block more than 120 million ad requests with this feature.

This year, we’re enhancing our defenses even more by improving the systems that identify potentially invalid traffic or high risk activities before ads are served. These defenses allow us to limit ad serving as needed to further protect our advertisers and users, while maximizing revenue opportunities for legitimate publishers. While most publishers will not notice any changes to their ad traffic, we are working on improving the experience for those that may be impacted, by providing more transparency around these actions. Publishers on AdSense and AdMob that are affected will soon be notified of these ad traffic restrictions directly in their Policy Center. This will allow them to understand why they may be experiencing reduced ad serving, and what steps they can take to resolve any issues and continue partnering with us.

We’re excited for what’s to come, and will continue to roll out improvements to these systems with all of our users in mind. Look out for future updates on our ongoing efforts to promote and sustain a healthy ads ecosystem.
13:24
Additional safeguards to protect the quality of our ad network
» ‎ Inside AdSense

Tags: [edit]

Supporting a healthy ads ecosystem that works for publishers, advertisers, and users continues to be a top priority in our effort to sustain a free and open web. As the ecosystem evolves, our ad systems and defenses must adapt as well. Today, we’d like to highlight some of our efforts to protect the quality of our ad network, and the benefits to our publishers and the advertising ecosystem.

Last year, we introduced a site verification process in AdSense to provide additional safeguards before a publisher can serve ads. This feature allows us to provide more direct feedback to our publishers on the eligibility of their site, while allowing us to communicate issues sooner and lessen the likelihood of future violations. As an added benefit, confirming which websites a publisher intends to monetize allows us to reduce potential misuse of a publisher's ad code, such as when a bad actor tries to claim a website as their own, or when they use a legitimate publisher's ad code to serve ads on bad content in an attempt to demonetize the good website — each day, we now block more than 120 million ad requests with this feature.

This year, we’re enhancing our defenses even more by improving the systems that identify potentially invalid traffic or high risk activities before ads are served. These defenses allow us to limit ad serving as needed to further protect our advertisers and users, while maximizing revenue opportunities for legitimate publishers. While most publishers will not notice any changes to their ad traffic, we are working on improving the experience for those that may be impacted, by providing more transparency around these actions. Publishers on AdSense and AdMob that are affected will soon be notified of these ad traffic restrictions directly in their Policy Center. This will allow them to understand why they may be experiencing reduced ad serving, and what steps they can take to resolve any issues and continue partnering with us.

We’re excited for what’s to come, and will continue to roll out improvements to these systems with all of our users in mind. Look out for future updates on our ongoing efforts to promote and sustain a healthy ads ecosystem.
July 15, 2019
15:47
Upcoming changes to the AdSense mobile experience
» ‎ Inside AdSense

Tags: [edit]

The web is mobile.

Nearly 70% of AdSense audiences experience the web on mobile devices. With new mobile web technologies such as responsive mobile sites, Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) the mobile web works better and faster than ever.

We understand that using AdSense on the go is important to you. More than a third of our users access AdSense from mobile devices and this is an area where we continue to invest.

Our vision is an AdSense that does more to keep your account healthy, letting you focus on creating great content, and comes to you when issues or opportunities need your attention.

With this in mind, we have reviewed our mobile strategy. As a result, we will be focusing our investment on the AdSense mobile web interface and sunsetting the current iOS and Android apps. By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.

Later this year we will announce improvements to the AdSense mobile web interface. The AdSense Android and iOS apps will be deprecated in the coming months, and will be discontinued and removed from the app stores by the end of 2019.

Like our publishers who have built their businesses around the mobile web, we look forward to leveraging great new web technologies to deliver an even better, more automated, and more useful mobile experience. Stay tuned for further announcements throughout the rest of the year.

Posted by: Andrew Gildfind
AdSense Product Manager
13:27
Upcoming changes to the AdSense mobile experience
» ‎ Inside AdSense

Tags: [edit]

The web is mobile.

Nearly 70% of AdSense audiences experience the web on mobile devices. With new mobile web technologies such as responsive mobile sites, Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) the mobile web works better and faster than ever.

We understand that using AdSense on the go is important to you. More than a third of our users access AdSense from mobile devices and this is an area where we continue to invest.

Our vision is an AdSense that does more to keep your account healthy, letting you focus on creating great content, and comes to you when issues or opportunities need your attention.

With this in mind, we have reviewed our mobile strategy. As a result, we will be focusing our investment on the AdSense mobile web interface and sunsetting the current iOS and Android apps. By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.

Later this year we will announce improvements to the AdSense mobile web interface. The AdSense Android and iOS apps will be deprecated in the coming months, and will be discontinued and removed from the app stores by the end of 2019.

Like our publishers who have built their businesses around the mobile web, we look forward to leveraging great new web technologies to deliver an even better, more automated, and more useful mobile experience. Stay tuned for further announcements throughout the rest of the year.
13:27
Upcoming changes to the AdSense mobile experience
» ‎ Inside AdSense

Tags: [edit]

The web is mobile.

Nearly 70% of AdSense audiences experience the web on mobile devices. With new mobile web technologies such as responsive mobile sites, Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) the mobile web works better and faster than ever.

We understand that using AdSense on the go is important to you. More than a third of our users access AdSense from mobile devices and this is an area where we continue to invest.

Our vision is an AdSense that does more to keep your account healthy, letting you focus on creating great content, and comes to you when issues or opportunities need your attention.

With this in mind, we have reviewed our mobile strategy. As a result, we will be focusing our investment on the AdSense mobile web interface and sunsetting the current iOS and Android apps. By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.

Later this year we will announce improvements to the AdSense mobile web interface. The AdSense Android and iOS apps will be deprecated in the coming months, and will be discontinued and removed from the app stores by the end of 2019.

Like our publishers who have built their businesses around the mobile web, we look forward to leveraging great new web technologies to deliver an even better, more automated, and more useful mobile experience. Stay tuned for further announcements throughout the rest of the year.
May 28, 2019
12:47
Enhance your digital strategy: Women of Publishing Leadership Series
» ‎ Inside AdSense

Tags: [edit]
This summer, we’re excited to introduce the Women of Publishing Leadership Series, brought to you by the Google Partnerships team. This masterclass is an opportunity to enhance your business’ digital strategy through an exclusive, four-part webinar series.

A strong digital presence is necessary for driving growth in your business. But focusing on the success of women-led businesses is even more critical, as women only generate 37% of GDP, while making up half of the world’s working age population. Substantial strides have been made in growing the ranks of women in leadership and ownership and women are rising fast in the income and managerial ranks, at a rate that’s 1.5x the national average.

What you can expect
The Women of Publishing Leadership Series was created to help women leaders develop their skills in digital strategy to propel their business in the digital economy. The content is designed for small and medium-sized digital businesses ( less than 500 employees) that are women-led, display strong female leadership or have a predominantly-female audience.

Participants will have access to a tailored program focused on improving their digital presence, through a comprehensive monetization and data utilization curriculum. Women from all types of digital backgrounds: news, entertainment, video, app, ecommerce, etc. are encouraged to attend. Sign up now.

Webinar sessions
- Date and time: Wednesday, June 19 at 1:30 PM ET
- Speaker: Sarah Carpenter, Manager of Scalable Acquisitions, Google
- Summary: Setting the stage for the webinar series, learn how to get into the growth mindset and why it matters for your business.
  
  Content and Audience Strategy (add to calendar)
- Date and time: Wednesday, July 17 at 1:30 PM ET
- Speaker: Amy Harding, Director of Analytics, Revenue Optimization, and Google News Consumer Insights
- Summary: Learn how to better understand and engage your audience with a robust content strategy.
  
  Using Data to Drive Growth (add to calendar)
- Date and time: Wednesday, July 31 at 1:30 PM ET
- Speaker: Madhav Goyal, Publisher Intelligence Analyst
- Summary: Many acknowledge the value of data-driven decision making - but few are able to use their data effectively. Get actionable insights on how to leverage data to drive growth for your business.
  
  Monetization Tips and Tricks (add to calendar)
- Date and time: Wednesday, August 14 at 1:30 PM ET
- Speaker: Roshni Dutt, Platforms Monetization Lead, Google
- Summary: Gain pro-tips on recognizing the value of your audience and effectively monetizing your content.
If you’re ready to take your small or medium-sized businesses to the next level, sign up by Monday, June 17th, and gain access to all of the sessions by registering here.
February 11, 2019
16:36
Policy resources available to you
» ‎ Inside AdSense

Tags: [edit]

We want to do everything we can to help our publishers succeed.

Beyond providing the AdSense platform to monetize content, we provide various channels through which we communicate policies, best practices and product changes to our publishers.

What resources are available?

We know that one size doesn't fit all for publishers when it comes to preferred methods of transmitting messages and information. There are several platforms where we provide policy information to publishers.

First, we have our Policy Help Center. Through the Help Center, publishers can view all AdSense program policies, with detailed information on specific areas such as content policies, ad implementation policies, webmaster guidelines and much more.

Next, we have an AdSense Forum, comprised of experienced expert publishers that are passionate about helping other publishers better understand AdSense policies. Here, you can review previous threads or post questions and receive feedback from the community.

We also have our AdSense YouTube channel, a platform we are investing in going forward to address questions for those publishers who prefer videos over text. We plan to update this resource frequently throughout the next year.

For big policy changes, check out our Inside AdSense blog, where we generally post updates first. We have Googlers from across AdSense posting best practices as well as practical advice to avoid common pitfalls, increase revenue and remain policy compliant. We’ll also provide updates on industry drivers, which may be useful to publishers.

And more recently we’ve also tried to amplify our messaging through the AdSense social channels on Facebook & Twitter. Generally, these posts reiterate an update that we’ve posted on our AdSense blog, with a link to that posting.

Lastly, we often speak at conferences and host publisher events at our offices worldwide. At these events, we discuss our program policies and gather in-person feedback from you. This feedback is valuable and has resulted in modifications to products, policies, and policy enforcement to better serve your needs.

Why is it important for Google to provide all of these resources?

We know that your first priority is creating content and growing your business. We want to do our part to help you succeed, so we’ve provided multiple platforms to help you understand our policies in the way that suits you best. To put it simply: we want to provide the right resource information, at the right time, in as many places as possible to help you understand our policies.

We also want to make sure you have a number of paths to provide feedback. Our publisher events at Google offices are a great opportunity for this. Additionally, my entire role representing Publisher Policy Communications places a face to our policies, and a feedback loop from you, to the policy team.

Communication involves listening

Communication is a two way street. We’ve listened to your feedback, and created several ways, on several platforms for publishers to better understand our policies. We will always try to interact with you in ways that work best for you. When you succeed, we succeed. Please let us know how we can better communicate our policies to you.

John Brown
Head of Publisher Policy Communications
16:36
Policy resources available to you
» ‎ Inside AdSense

Tags: [edit]

We want to do everything we can to help our publishers succeed.

Beyond providing the AdSense platform to monetize content, we provide various channels through which we communicate policies, best practices and product changes to our publishers.

What resources are available?

We know that one size doesn't fit all for publishers when it comes to preferred methods of transmitting messages and information. There are several platforms where we provide policy information to publishers.

First, we have our Policy Help Center. Through the Help Center, publishers can view all AdSense program policies, with detailed information on specific areas such as content policies, ad implementation policies, webmaster guidelines and much more.

Next, we have an AdSense Forum, comprised of experienced expert publishers that are passionate about helping other publishers better understand AdSense policies. Here, you can review previous threads or post questions and receive feedback from the community.

We also have our AdSense YouTube channel, a platform we are investing in going forward to address questions for those publishers who prefer videos over text. We plan to update this resource frequently throughout the next year.

For big policy changes, check out our Inside AdSense blog, where we generally post updates first. We have Googlers from across AdSense posting best practices as well as practical advice to avoid common pitfalls, increase revenue and remain policy compliant. We’ll also provide updates on industry drivers, which may be useful to publishers.

And more recently we’ve also tried to amplify our messaging through the AdSense social channels on Facebook & Twitter. Generally, these posts reiterate an update that we’ve posted on our AdSense blog, with a link to that posting.

Lastly, we often speak at conferences and host publisher events at our offices worldwide. At these events, we discuss our program policies and gather in-person feedback from you. This feedback is valuable and has resulted in modifications to products, policies, and policy enforcement to better serve your needs.

Why is it important for Google to provide all of these resources?

We know that your first priority is creating content and growing your business. We want to do our part to help you succeed, so we’ve provided multiple platforms to help you understand our policies in the way that suits you best. To put it simply: we want to provide the right resource information, at the right time, in as many places as possible to help you understand our policies.

We also want to make sure you have a number of paths to provide feedback. Our publisher events at Google offices are a great opportunity for this. Additionally, my entire role representing Publisher Policy Communications places a face to our policies, and a feedback loop from you, to the policy team.

Communication involves listening

Communication is a two way street. We’ve listened to your feedback, and created several ways, on several platforms for publishers to better understand our policies. We will always try to interact with you in ways that work best for you. When you succeed, we succeed. Please let us know how we can better communicate our policies to you.
16:36
Policy resources available to you
» ‎ Inside AdSense

Tags: [edit]

We want to do everything we can to help our publishers succeed.

Beyond providing the AdSense platform to monetize content, we provide various channels through which we communicate policies, best practices and product changes to our publishers.

What resources are available?

We know that one size doesn't fit all for publishers when it comes to preferred methods of transmitting messages and information. There are several platforms where we provide policy information to publishers.

First, we have our Policy Help Center. Through the Help Center, publishers can view all AdSense program policies, with detailed information on specific areas such as content policies, ad implementation policies, webmaster guidelines and much more.

Next, we have an AdSense Forum, comprised of experienced expert publishers that are passionate about helping other publishers better understand AdSense policies. Here, you can review previous threads or post questions and receive feedback from the community.

We also have our AdSense YouTube channel, a platform we are investing in going forward to address questions for those publishers who prefer videos over text. We plan to update this resource frequently throughout the next year.

For big policy changes, check out our Inside AdSense blog, where we generally post updates first. We have Googlers from across AdSense posting best practices as well as practical advice to avoid common pitfalls, increase revenue and remain policy compliant. We’ll also provide updates on industry drivers, which may be useful to publishers.

And more recently we’ve also tried to amplify our messaging through the AdSense social channels on Facebook & Twitter. Generally, these posts reiterate an update that we’ve posted on our AdSense blog, with a link to that posting.

Lastly, we often speak at conferences and host publisher events at our offices worldwide. At these events, we discuss our program policies and gather in-person feedback from you. This feedback is valuable and has resulted in modifications to products, policies, and policy enforcement to better serve your needs.

Why is it important for Google to provide all of these resources?

We know that your first priority is creating content and growing your business. We want to do our part to help you succeed, so we’ve provided multiple platforms to help you understand our policies in the way that suits you best. To put it simply: we want to provide the right resource information, at the right time, in as many places as possible to help you understand our policies.

We also want to make sure you have a number of paths to provide feedback. Our publisher events at Google offices are a great opportunity for this. Additionally, my entire role representing Publisher Policy Communications places a face to our policies, and a feedback loop from you, to the policy team.

Communication involves listening

Communication is a two way street. We’ve listened to your feedback, and created several ways, on several platforms for publishers to better understand our policies. We will always try to interact with you in ways that work best for you. When you succeed, we succeed. Please let us know how we can better communicate our policies to you.
January 08, 2019
16:00
[Infographic] Traffic tips
» ‎ Inside AdSense

Tags: [edit]

We're excited to share with you our infographic with important tips on how to boost and optimize your web site traffic.

You can also download it with clickable links for desktop and mobile.
16:00
[Infographic] Traffic tips
» ‎ Inside AdSense

Tags: [edit]

We're excited to share with you our infographic with important tips on how to boost and optimize your web site traffic.

You can also download it with clickable links for desktop and mobile.
16:00
[Infographic] Traffic tips
» ‎ Inside AdSense

Tags: [edit]

We're excited to share with you our infographic with important tips on how to boost and optimize your web site traffic.

You can also download it with clickable links for desktop and mobile.
December 12, 2018
16:00
We’re excited about 2019, are you?
» ‎ Inside AdSense

Tags: [edit]

At Google AdSense we’re excited about 2019 and really hope you are too. Thank you for inspiring us every day. Have a great holiday season!
16:00
We’re excited about 2019, are you?
» ‎ Inside AdSense

Tags: [edit]

At Google AdSense we’re excited about 2019 and really hope you are too. Thank you for inspiring us every day. Have a great holiday season!
16:00
We’re excited about 2019, are you?
» ‎ Inside AdSense

Tags: [edit]

At Google AdSense we’re excited about 2019 and really hope you are too. Thank you for inspiring us every day. Have a great holiday season!
December 10, 2018
16:01
Best Practices for Policy Compliant Growth
» ‎ Inside AdSense

Tags: [edit]

As a publisher, there are many challenges you face. One area of interest for any publisher is how can you grow your user base, while maintaining high quality, policy-compliant content and traffic.

At Google, we strive to create policies that are designed to enable a healthy digital advertising ecosystem. We consider the needs of each party - users, advertisers and publishers, and want all players to thrive.

Just as important as creating policy is the enforcement of policy violations. Enforcement is important for the quality of the network, and designed to be fairly administered. There are steps you can take to safeguard your growth efforts, while maintaining policy compliance:

Understand our policies, and develop your own policies and procedures

The first step is to read and understand our policies. These policies are posted in our Help Center, with specific FAQs called out for ease of reference. For new publishers, we created a beginner’s guide to highlight some of the most commonly violated policies.

Protect against invalid traffic

We want publishers to be proactive about tackling invalid traffic.

We’ve developed an Ad Traffic Quality Resource site designed to help publishers better educate themselves on what invalid traffic is, the risks that invalid traffic poses to their businesses, how to identify invalid traffic, and how to mitigate this type of traffic. The Trustworthy Accountability Group (TAG) also has a growing library of resources that can provide additional context and best practices on this topic.

Get familiar with your metrics

As part of your daily ritual, you should understand what typical traffic patterns for your website look like. Anomalies, especially on non-business hours’ or holidays, are signs of potential trouble. As part of metrics review, set aside time each month, or where appropriate for your business, to train and review traffic sources and patterns with your team. We provide guidance for linking analytics to AdSense to help facilitate this process.

Ask your partners to provide summary reporting

In addition to reviewing your own traffic on a daily basis, it’s important to regularly audit traffic from your partners. When working with partners, be diligent. Ask for traffic sources, and any optimization plans your partners may have, and educate your team to recognize suspicious behavior.

Investing in good user experiences benefits the entire ecosystem. Work with partners that feel the same way.

Only trust business partners who have earned your trust

Trust, but verify. Only work with partners who adhere to best practices for sourcing traffic and growing their businesses, and require all partners to uphold safe standards when it comes to sourcing traffic and providing great user experiences. Feel empowered to ask hard questions and demand answers from those you work with, and set up time to review and analyze inventory that you’ve purchased. If you don’t feel like you are getting the responses you need, find other partners that are more responsive.

Understand what’s too good to be true and watch for it. Build bridges with quality inventory sources and partners, and put up barriers between you and those who prove untrustworthy. Many potential publishers, ad network and programmatic partners can have traffic quality that can vary quite significantly between various providers.

Focus on the User

Lastly, and most importantly, serving your end users needs should be at the heart of what you do, and a top priority. Your entire business should be focused on your customer - the user.

Websites with great, unique content have lost loyal users due to deceptive navigation, or poor and/or numerous ad placements. Great content is only part of your job. Providing a straightforward, safe, easy to navigate, and uncluttered site experience is also important for users to return to your site.

At conferences and events, I am often asked what is the one piece of advice I can give to help publishers maintain a good relationship with the Google policy team. My response is always “If you truly focus on the user, and do everything you can to help that user in his or her journey on your site, then you will likely have a long and productive relationship with Google.”

We hope these tips have been helpful. As always, please review our Help Center, and keep providing us with feedback.

John Brown
Head of Publisher Policy Communications
16:01
Best Practices for Policy Compliant Growth
» ‎ Inside AdSense

Tags: [edit]

As a publisher, there are many challenges you face. One area of interest for any publisher is how can you grow your user base, while maintaining high quality, policy-compliant content and traffic.

At Google, we strive to create policies that are designed to enable a healthy digital advertising ecosystem. We consider the needs of each party - users, advertisers and publishers, and want all players to thrive.

Just as important as creating policy is the enforcement of policy violations. Enforcement is important for the quality of the network, and designed to be fairly administered. There are steps you can take to safeguard your growth efforts, while maintaining policy compliance:

Understand our policies, and develop your own policies and procedures
The first step is to read and understand our policies. These policies are posted in our Help Center, with specific FAQs called out for ease of reference. For new publishers, we created a beginner’s guide to highlight some of the most commonly violated policies.

Protect against invalid trafficWe want publishers to be proactive about tackling invalid traffic.

We’ve developed an Ad Traffic Quality Resource site designed to help publishers better educate themselves on what invalid traffic is, the risks that invalid traffic poses to their businesses, how to identify invalid traffic, and how to mitigate this type of traffic. The Trustworthy Accountability Group (TAG) also has a growing library of resources that can provide additional context and best practices on this topic.

Get familiar with your metrics
As part of your daily ritual, you should understand what typical traffic patterns for your website look like. Anomalies, especially on non-business hours’ or holidays, are signs of potential trouble. As part of metrics review, set aside time each month, or where appropriate for your business, to train and review traffic sources and patterns with your team. We provide guidance for linking analytics to AdSense to help facilitate this process.
Ask your partners to provide summary reporting
In addition to reviewing your own traffic on a daily basis, it’s important to regularly audit traffic from your partners. When working with partners, be diligent. Ask for traffic sources, and any optimization plans your partners may have, and educate your team to recognize suspicious behavior.

Investing in good user experiences benefits the entire ecosystem. Work with partners that feel the same way.

Only trust business partners who have earned your trust
Trust, but verify. Only work with partners who adhere to best practices for sourcing traffic and growing their businesses, and require all partners to uphold safe standards when it comes to sourcing traffic and providing great user experiences. Feel empowered to ask hard questions and demand answers from those you work with, and set up time to review and analyze inventory that you’ve purchased. If you don’t feel like you are getting the responses you need, find other partners that are more responsive.

Understand what’s too good to be true and watch for it. Build bridges with quality inventory sources and partners, and put up barriers between you and those who prove untrustworthy. Many potential publishers, ad network and programmatic partners can have traffic quality that can vary quite significantly between various providers.

Focus on the User
Lastly, and most importantly, serving your end users needs should be at the heart of what you do, and a top priority. Your entire business should be focused on your customer - the user.

Websites with great, unique content have lost loyal users due to deceptive navigation, or poor and/or numerous ad placements. Great content is only part of your job. Providing a straightforward, safe, easy to navigate, and uncluttered site experience is also important for users to return to your site.

At conferences and events, I am often asked what is the one piece of advice I can give to help publishers maintain a good relationship with the Google policy team. My response is always “If you truly focus on the user, and do everything you can to help that user in his or her journey on your site, then you will likely have a long and productive relationship with Google.”

We hope these tips have been helpful. As always, please review our Help Center, and keep providing us with feedback.
16:01
Best Practices for Policy Compliant Growth
» ‎ Inside AdSense

Tags: [edit]

As a publisher, there are many challenges you face. One area of interest for any publisher is how can you grow your user base, while maintaining high quality, policy-compliant content and traffic.

At Google, we strive to create policies that are designed to enable a healthy digital advertising ecosystem. We consider the needs of each party - users, advertisers and publishers, and want all players to thrive.

Just as important as creating policy is the enforcement of policy violations. Enforcement is important for the quality of the network, and designed to be fairly administered. There are steps you can take to safeguard your growth efforts, while maintaining policy compliance:

Understand our policies, and develop your own policies and procedures
The first step is to read and understand our policies. These policies are posted in our Help Center, with specific FAQs called out for ease of reference. For new publishers, we created a beginner’s guide to highlight some of the most commonly violated policies.

Protect against invalid trafficWe want publishers to be proactive about tackling invalid traffic.

We’ve developed an Ad Traffic Quality Resource site designed to help publishers better educate themselves on what invalid traffic is, the risks that invalid traffic poses to their businesses, how to identify invalid traffic, and how to mitigate this type of traffic. The Trustworthy Accountability Group (TAG) also has a growing library of resources that can provide additional context and best practices on this topic.

Get familiar with your metrics
As part of your daily ritual, you should understand what typical traffic patterns for your website look like. Anomalies, especially on non-business hours’ or holidays, are signs of potential trouble. As part of metrics review, set aside time each month, or where appropriate for your business, to train and review traffic sources and patterns with your team. We provide guidance for linking analytics to AdSense to help facilitate this process.
Ask your partners to provide summary reporting
In addition to reviewing your own traffic on a daily basis, it’s important to regularly audit traffic from your partners. When working with partners, be diligent. Ask for traffic sources, and any optimization plans your partners may have, and educate your team to recognize suspicious behavior.

Investing in good user experiences benefits the entire ecosystem. Work with partners that feel the same way.

Only trust business partners who have earned your trust
Trust, but verify. Only work with partners who adhere to best practices for sourcing traffic and growing their businesses, and require all partners to uphold safe standards when it comes to sourcing traffic and providing great user experiences. Feel empowered to ask hard questions and demand answers from those you work with, and set up time to review and analyze inventory that you’ve purchased. If you don’t feel like you are getting the responses you need, find other partners that are more responsive.

Understand what’s too good to be true and watch for it. Build bridges with quality inventory sources and partners, and put up barriers between you and those who prove untrustworthy. Many potential publishers, ad network and programmatic partners can have traffic quality that can vary quite significantly between various providers.

Focus on the User
Lastly, and most importantly, serving your end users needs should be at the heart of what you do, and a top priority. Your entire business should be focused on your customer - the user.

Websites with great, unique content have lost loyal users due to deceptive navigation, or poor and/or numerous ad placements. Great content is only part of your job. Providing a straightforward, safe, easy to navigate, and uncluttered site experience is also important for users to return to your site.

At conferences and events, I am often asked what is the one piece of advice I can give to help publishers maintain a good relationship with the Google policy team. My response is always “If you truly focus on the user, and do everything you can to help that user in his or her journey on your site, then you will likely have a long and productive relationship with Google.”

We hope these tips have been helpful. As always, please review our Help Center, and keep providing us with feedback.
December 05, 2018
12:41
Help us improve our services and products
» ‎ Inside AdSense

Tags: [edit]

We’d like to personally invite you to share your thoughts with us so that we can keep improving your experience with us.

Depending on your email preferences, you may have received a survey by email, if so please take the time to respond to it as we value your input.

In the past, we’ve used your responses to improve how we help you, ways you interact with our product, and what type of features we offer.
The survey should take about 10-15 minutes and can be answered on mobile.

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!

Thank you!
November 26, 2018
17:29
[VIDEO] User-generated content
» ‎ Inside AdSense

Tags: [edit]

Our new video takes a deeper dive into our User-generated content policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers.

Click the video below to learn more:
We hope this video helps you to better understand our User-generated content policy. For more information, you can learn more about AdSense policies in our help center.

John Brown
Head of Publisher Policy Communications
November 13, 2018
17:14
[VIDEO] Copyright infringement policy
» ‎ Inside AdSense

Tags: [edit]

We're adding more video content resources for our publishers to help them better understand various policies.

This week, our video takes a deeper dive into our Copyright infringement policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Watch the video below to learn more:
After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Copyright infringement policy. For more information, you can learn more about AdSense policies in our help center.

Posted by:
John Brown
Head of Publisher Policy Communications